SearchCap: Google News In Spain, Bing Hotel Booking & Penguin 3.0

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• Bing Rolls Out International Hotel Booking Feature & Updates Mobile Search Results

  Bing has partnered with TripAdvisor to deliver reviews, booking capabilities and rates for hotel searches in 22 different countries.

• See the Agenda for MarTech: The Marketing Tech Conference

  Marketing is now a technology-powered discipline… a new world of experience-enhancing capabilities that challenge marketing organizations to reinvent their strategies, operations, technologies and talent. Join us for MarTech: The Marketing Tech Conference, March 31-April 1 in San Francisco, produced by Search Engine Land publisher Third Door Media. Topic themes include: the management of marketing technology, […]

• How Google’s Penguin 3.0 Is Playing Out Across The Web

  How has Penguin 3.0 resonated globally? Contributor Philip Petrescu of Advanced Web Ranking shares data on the algorithm update’s impact.

• Bing Insights Integrated Into Microsoft Office Word Online

  Office Word Online adds Bing Insights to your document creation process.

• Understanding Auction Dynamics: Why More Traffic Can Mean Less Revenue

  What’s the relationship between traffic and revenue in SEM? Columnist George Michie explains.

• Annie Jump Cannon Google Logo Marks The 151st Birthday Of The Famous Female Astronomer

  Cannon created the seven-scheme spectral classification system, and the mnemonic device “Oh, be a fine girl – kiss me” to help remember it.

• Strict New Copyright Law Forces End Of Google News In Spain

  Google has decided to shut down Google News in Spain. This drastic step will occur next week (December 16) and is the result of a recently passed Spanish law that would have compelled Google to pay licensing revenues to Spanish publishers if their content appeared in Google News — even headlines. Some Spanish publishers, including newspaper group AEDE, […]

Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:

• More YouTube Analytics Now In AdWords For Video
• Facebook Adds Call-To-Action Buttons For Business Pages
• Conspiracy Theorist Claims Railroad Company Helps Santa Ship Toys
• See the Agenda for MarTech: The Marketing Tech Conference
• Up Close With Facebook’s New Interest Targeting Tool
• Marketing Power Processes: Measuring Video Effectiveness With Analytics
• 2015 Mobile/Location-Based Marketing Predictions From 10 Experts
• How Facebook’s New Smart Publishing Tool Predicts What You Should Share
• Though Less Effective, Standard Banners Still 97 Percent Of Mobile Display
• Facebook Hones Publishing Tools & Updates Insights For Publishers

Search News From Around The Web:

Industry

• Google Rivals Quizzed by EU Again After Settlement Stalls, Bloomberg

Local & Maps

• Google – Some Days I Just Shake My Head – Today is One of Them, Mike Blumenthal

Link Building

• Link Building Strategies Perfectly Suitable for 2015 and Further, Ahrefs Blog

Searching

• Answer–part 3: What’s going on in this file?, SearchReSearch

SEO

• A Replacement for PageRank?, SEO By The Sea
• "SEO: You’re Viewing it Wrong" Presentation, Add3
• HTTP/2: A Fast, Secure Bedrock for the Future of SEO, moz.com

SEM / Paid Search

• Geico Outspends Flo and Aaron Rodgers to Dominate PPC, SEM Geek
• How To Spend Small, Win Big with PPC This Christmas, Search Engine People Blog
• Is Your PPC Budget Setting You Up To Fail?, PPC Hero
• The Art Of The PPC Account Transition, PPC Hero
• The Complete AdWords Audit Part 11: The Lin-Rodnitzky Ratio, Certified Knowledge