Toxic backlinks: How to spot and avoid them
Bad backlinks can hurt your site’s rankings and reputation. Learn how to identify toxic links, avoid penalties, and protect your SEO.
Topic: Tripadvisor
Google AI Overviews now appear in 39% of U.S. desktop searches
AI search is expanding as YouTube and Reddit gain citation visibility and ChatGPT loses prompt share to rivals, Comscore data shows.
Your competitors’ negative reviews could improve your PPC ads
What customers complain about can reveal what they value. Use those insights to find stronger PPC messages to test.
Your Google Business Profile needs a business continuity plan
Reduce the business impact of suspensions, verification issues, and missing reviews with practical preparation before problems occur.
Inside ChatGPT’s retrieval stack: The index, cache, and pages it actually reads
New research exposes the mechanics behind ChatGPT citations, including what gets retrieved, what gets read, and what ultimately gets cited.
Why TikTok deserves a place in your SEO strategy
TikTok is adding new ways for businesses to be discovered, from Local Feed and AI summaries to creator reviews and TikTok Shop.
Why vibe coding is becoming an SEO advantage
The biggest SEO gains increasingly come from interactive experiences that remove friction and answer intent immediately.
How AI is impacting local search and what tools to use to get ahead
Understand AI’s role in local SEO: See how AI is changing local results, user behavior, and optimization strategies — and explore the top tools to use now.
Why Tripadvisor still matters for local SEO in 2026
Tripadvisor is more than reviews. Optimize listings, images, and engagement to strengthen local SEO visibility and brand trust.
Your local rankings look fine. So why are calls disappearing?
AI local packs and ads are shrinking organic space. New data shows why calls drop even when 3-pack positions hold — and what you must change.
Why AI availability is the new battleground for brands
GEO redefines visibility through AI availability – how likely your brand is to be recognized and recommended by AI systems.
AI search relies on brand-controlled sources, not Reddit: Report
New analysis of 6.8 million AI citations finds that most AI answers come from brand-controlled content in ChatGPT, Gemini, and Perplexity.
Why local SEO is thriving in the AI-first search era
AI may dominate search, but local queries still drive action. Discover actionable steps for maximizing your local presence across platforms.
Want to win at local SEO? Focus on reviews and customer sentiment
LLMs highlight reviews and sentiment. Brands and businesses must control their reputations to shine in AI-powered search results.
Structured vs unstructured citations for local SEO
What’s the difference between structured and unstructured citations? Learn how both impact local SEO, visibility, and trust—plus how to optimize them.
How to boost local SEO: 4 AI-driven tactics that get results
Make your business easier to find with smarter local SEO. Explore AI-powered ways to improve search performance and customer engagement.
What is negative SEO? And how to prevent, detect, and recover from it
Learn how negative SEO works, how to spot common attacks like spammy links, and what steps to take to protect your site and recover lost rankings.
AI search is booming, but SEO is still not dead
AI search tools are on the rise, but SEO fundamentals remain critical. Learn how the two intersect and what it means for your strategy.
Mastering voice search SEO: Simple strategies that work
Voice search is changing how people find you. Discover strategies to optimize for natural language, featured snippets, and AI-driven search results.
SEO in an AI-powered world: What changed in just a year
What does SEO look like when AI tools become the first stop, not the last resort? A look at what’s changed – and what hasn’t.
How to get cited by AI: SEO insights from 8,000 AI citations
From ChatGPT to Gemini, here's what each AI model trusts – and how strategic content earns visibility in generative search results.
How does ChatGPT conduct local searches?
ChatGPT now delivers stronger local search results using Bing data. Discover how it works – and what local businesses can do to stay visible.
Multi-location SEO: Boost local visibility for each location
Learn how to optimize your website for multiple business locations. Discover strategies for local landing pages, Google Business Profiles, and location-based SEO.
Local SEO audit guide: How to improve local rankings
Run a successful local SEO audit with this step-by-step guide. Uncover issues, optimize your local presence, and boost visibility in local search and Google Maps results.
How to find and use local keywords for better SEO
Boost your local SEO with the right keywords. Learn how to find, optimize, and rank for local search terms that drive traffic and conversions in your area
Understanding local search intent
What role does local intent play in Google SERPs?
GBP tests ‘Places people are talking about,’ hints at unstructured citation power
Refine your understanding of what consistency means in terms of local citations, both structured and unstructured, and get the latest Google insights.
AI search is gaining traction, but it isn’t replacing Google: Survey
AI search adoption is highest among younger Americans and the vast majority still prefer classic search engines, new survey finds.
Decoding LLMs: How to be visible in generative AI search results
Understand how AI Overviews, ChatGPT, Perplexity and more select their sources and ways to position your brand as a trusted reference.
How Google and Meta could disrupt travel discovery with AI
Here’s how AI from Google and Meta are influencing how consumers research and plan trips, reshaping marketing strategies.
Information gain: Here’s what this new SEO ‘buzzword’ really means
Here's what information gain means for machine learning, Google patents and information foraging theory – and how to leverage it.
How to harness the power of brand mentions across the search universe
Tips to strategically engage with and foster organic brand mentions across various channels to boost your visibility and share of search.
How one Google featured snippet is killing commercial list-based content
A look at Google's "From sources across the web" SERP feature, its similarity to programmatic SEO content and impact on fair competition.
LinkedIn rolls out performance measurement and Document Ads enhancements
The upgrades have helped some marketers increase CTR and attributed conversions while lowering cost per action.
Exploring programmatic SEO: Real-world examples and insights
Explore programmatic SEO through practical examples, from travel and template collections to product comparisons and database-driven pages.
Judge: No evidence Google harmed competitors by limiting search visibility
Anticompetitive claims related to Google Search Ads 360 and the company's mobile search dominance are moving forward.
Affiliate managers: It’s time to shift your focus beyond media
Major media is a massive part of affiliate marketing. But the days of revenue from SEO may be closing. Here’s how to replace the sales.
How to establish your brand entity for SEO: A 5-step guide
A well-known, top rated and trusted brand entity is the cornerstone of organic visibility. Here's how to build yours in five steps.
Test driving the new Bing
I got early access to the new ChatGPT integrated Bing browser and decided to test it out.
This day in search marketing history: February 5
Moz updates DA, plus: spammy structured markup, Google launches link reporting tools, search deals, Super Bowls, antitrust, and more.