SearchCap: Google Snack Pack, Multi-Colored Lines & Mobile SEO

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• Google Mobile Multi-Colored Line Separators Now Live

  Google seems to be rolling out the new mobile interface where they show Googley colored line separators in the mobile search results.

• Taming The Beast Of The Messy Enterprise SEM Campaign

  Enterprise SEM can be a sprawling operation, but columnist Ted Ives suggests an organizational framework to keep it in hand.

• Google Local Pack Displaying Logos In Web Search Results

  Google testing a new local pack in the web search results that display not just maps, but also logos and pictures of the business listing.

• How Much Traffic Will You Lose From The Upcoming Mobile SEO-Pocalypse?

  Google’s mobile-friendliness update is coming this April, but should you be rushing to make your site mobile-friendly? Columnist Bryson Meunier explains how to estimate the impact on your site.

Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:

• Fashion Retailer Encourages People To Re-Gram Its Specially-Processed Instagram Images And Apply Filters To Reveal Hidden Clues To Prizes
• Yahoo: Native Ads Drive 3.6X Lift In Branded Search Vs. Conventional Display
• Video Trends Report: Mobile Video Plays Doubled YoY In Q4 2014; Up 15% From Previous Month
• 5 Reasons You Should Attend MarTech: The Marketing Tech Conference
• The Symbiotic Relationship Between Customer Loyalty & Advocacy
• Enhance Your Emails With Advanced Analytics Data
• Report: Instagram Now Getting More Brand Posts Than Facebook

Search News From Around The Web:

Industry

• Google Support & Help Pages Show Which Googler Authored Them, Search Engine Roundtable

Local & Maps

• Growing up in the shadow of Everest, Google LatLong

Link Building

• Why Link Building (the Right Way) is Still Important, linkresearchtools.com

Searching

• Protecting people across the web with Google Safe Browsing, googleblog.blogspot.com

SEO

• Brand is Not a Ranking Factor, The SEM Post
• Can a Google Answer Box Drive Significant Site Traffic?, Stone Temple
• Does Google Want To Kill The AJAX Web Like The Flash Web?, Search Engine Roundtable
• Google’s Penguin Algorithm Still Not Rolling Out Regularly & Monthly, Search Engine Roundtable
• How to Use the SEMrush API in Google Sheets, SEMrush
• SEO Forecasting: How the SEO Professionals Feel, State of Digital
• SEO is not dead, but it’s definitely frustrating, econsultancy.com

SEM / Paid Search

• Everything You Need to Know About Remarketing Lists for Search Ads (RLSA), www.wordstream.com
• Unified Device Targeting: 5 best practices for optimizing campaigns, Bing Ads Blog
• Utilize These 4 Ad Extensions Above All Else, PPC Hero

Search Marketing

• How To Evaluate The Quality Of Your Content, Search Engine People
• Protecting people across the web with Google Safe Browsing, Official Google Blog

About The Author

Barry Schwartz

Barry Schwartz is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on social media at @rustybrick, +BarrySchwartz and Facebook. For more background information on Barry, see his full bio and disclosures, click over here.