SearchCap: Mobilegeddon Is Coming, AdWords Campaign Reporting, France Wants Open Algorithm

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• Google Web History Adds Download Option & Drops Filter Options

  Google makes two large updates to Google Web History, you can no longer filter the results but you can now export them.

• New AdWords Campaign Detail Reporting Options Give X-Ray Vision Insight Into Campaigns

  New options will allow advertisers to see exact settings of campaigns in one location without having to hop through any hoops.

• Writing Ad Copy That Converts – April 30 Webcast

  You may be a digital marketing expert, but are you a pro at writing enticing ad copy that truly hooks consumers?

• Troubleshooting AdWords Conversion Tracking For Non-Techies

  So, the developer didn’t implement your AdWords tracking code properly. What can you do? Columnist Pauline Jakober shares her advice.

• Tomorrow Is Mobilegeddon – Are You Ready For The Google Mobile Friendly Update?

  Are you ready for Mobilegeddon tomorrow? Google is releasing the mobile friendly update on April 21st, here is what you need to know.

• 5 Ways Sites Can Dodge Google’s Doorway Page Update

  Columnist Andrew Shotland discusses Google’s ranking adjustment dealing with doorway pages and suggests ways that local businesses can avoid getting slammed.

• France Trying To Force Disclosure Of Google Algorithm, Wants To Regulate the SERP

  Not waiting for the European Commission’s Statement of Objections (antitrust charges) to run its course, France is taking action to regulate Google’s search results and also compel revelation of its search algorithm. TechCrunch reported on a bill now working its way through the French legislature. According to an earlier Financial Times article (FT) about the bill: The French senate is likely to adopt a […]

• Getting Better, But Google Still Has Work On Piracy: The Game Of Thrones Story

  The search engine scores exceptionally well fighting piracy on generic searches for the popular TV series. But for the piracy-prone searches it’s supposed to be targeting, there are failures.

Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:

• With Chrome Notifications, Google Lets Anyone Turn Web Sites More Into Apps
• Tomorrow Is Mobilegeddon: What You Need To Know Today About Google’s Mobile Friendly Update
• Send Out An “S.O.S.” to Improve Your Database Email Marketing
• Nokia Coming Back As Android Smartphone Brand In 2016
• Soon All Google Ad Products Will Be Encrypted, Yahoo To Follow Suit
• Gigya Q1 Report: Facebook Extends Social Login Advantage
• Trademark Policing: Ninja Techniques Of Online Reputation Management
• Marketers, Is Your Data Scalable?
• Purina’s “Dear Kitten” Video Series Proves BuzzFeed Is The Cat’s Pajamas For Content Marketers
• Foursquare Turns To Location Data For Revenue, Joining Crowded Field

Search News From Around The Web:

Industry

• Microsoft, Once an Antitrust Target, Is Now Google’s Regulatory Scold, New York Times

Local & Maps

• Best Practices for you Google My Business pages, The Key Word

Link Building

• Site-Wide Footer Links: Google is Saying "No" But My Ranking is Saying "Let’s Go.", Creative California

Searching

• Through the Google lens: Search trends April 10-16, Official Google Blog
• Google Told Me I’m Pregnant: From Strings to Diagnosis, Moz
• OK Google Detection Not Functioning For Many Searchers, Search Engine Roundtable

SEO

• 25,000 Reasons Why You Don’t Have a Mobile-Friendly Tag, urlprofiler.com
• Big Mobile Trouble On Horizon For Big-Name Brands, momentology
• Deep Diving Into the New Google Mobile Breadcrumb URL Structure, The SEM Post
• Google’s Mobile-Friendly Update: Not the End of the World, SEMrush Blog
• Google’s Fetch and Render: Why It’s Important, SEMrush Blog
• WordPress SEO 2.1: release notes, Yoast

Search Marketing

• Keyword Mapping can Help Content Marketers get More from Blog Posts, digitalthirdcoast.net

About The Author

Barry Schwartz

Barry Schwartz is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on SEM topics.