SearchCap: Take our Amazon survey (please!), SMX Advanced session recap & more

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• Advertising on Amazon? Take our survey and win a ticket to SMX!
  Sep 7, 2018 by Search Engine Land
  We want to know how marketers like you are using Amazon advertising! The team at Search Engine Land has put together a brief survey looking for feedback on whether and why you or your clients have or have not been advertising with Amazon. If not, why? If so, where are budgets coming from?
• SMX Advanced 2018 – Keynote with Ilya Grigorik of Google
  Sep 7, 2018 by Eric Enge
  A session recap of the SEO keynote with Google’s Ilya “the internet plumber” Grigorik at SMX Advanced
• How to recover from a negative SEO attack – Part 5
  Sep 7, 2018 by Joe Sinkwitz
  As our series continues, we look at the cleanup process and show how to recover content, links and user signals after being hit by negative SEO.
• Google’s exact match close variants expand again: Now include same meaning variations
  Sep 6, 2018 by Ginny Marvin
  Exclusive: The latest machine learning-powered update to close variants means exact match will match to the intent of the query.

Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:

• Facebook is combining website, app, offline purchase data into one view for advertisers
  Sep 7, 2018 by Amy Gesenhues
  The company also added new Standard Events and app-specific metrics.
• Ogilvy’s Michael Tidmarsh: Creative agency models are changing to accommodate growing use of tech
  Sep 7, 2018 by Robin Kurzer
  Agencies are shifting from traditional AOR relationships with a substantial retainer to ‘much more project work, much more bespoke work.’
• Twitter adds audio-only broadcasting for iOS app, Periscope
  Sep 7, 2018 by Robin Kurzer
  Responding to user demand, Twitter gets in on the rising popularity of audio.
• Facebook renames Canvas ads ‘Instant Experience’ ads, gives them pixel capabilities
  Sep 7, 2018 by Amy Gesenhues
  The full-screen mobile ad can now be used in retargeting campaigns.
• Find anomalies in your campaign spending with this Google Ads script
  Sep 7, 2018 by Daniel Gilbert
  Contributor Daniel Gilbert shares a customizable script that lets you check for overspending or underspending in your Google Ads account by finding changes in spending.
• 6 ways the August core algorithm update impacted local business
  Sep 7, 2018 by Joy Hawkins
  Was your site affected by the recent core algorithm update? Here’s a look at the changes made to local and small business sites after the update.

Search News From Around The Web:

• Google Wants to Kill the URL, Wired
• Jawing the Jargon: 29 Link Building Terms You Need to Know, The Upper Ranks
• Advanced Keyword Research: Four Tactics You’re (Probably) Not Using, Detailed
• Amazon now dominates Google in product search, Retail Dive
• Are you leaving revenue on the table with AMP?, AMP Fuel
• Giving Nitro Boost to Artificial Intelligence, Hacker Noon
• Google’s new site helps travelers find things to do in 20 touristy cities, The Next Web
• How Google May Use Reviews to Learn About Entity Attributes, Go Fish Digital
• Introducing the Inclusive Images Competition, Google AI Blog
• John Mu asks: “Hi awesome website crawlers, do you support comparing desktop vs mobile for structured data & images?”, Twitter/Google

Opinions expressed in this article are those of the guest author and not necessarily Search Engine Land. Staff authors are listed here.

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About The Author

Debra Mastaler

Debra Mastaler is an internationally recognized authority on link building and is an OMCP Certified Link Building Trainer. Based in Washington DC, Debra is also a columnist for Search Engine Land, has written for or been featured in numerous tech publications and is active on the search marketing conference circuit as a speaker and trainer. Debra serves as a judge for the Landy Awards and is the President of Alliance-Link.com. Connect with Debra on Twitter and LinkedIn to stay in touch.