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SearchCap: The Day In Search, April 18, 2012

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: 8 Products That Might Be On Yahoo’s Chopping Block Yahoo’s product teams are officially on notice. Shortly after announcing Q1 earnings yesterday, new Yahoo CEO Scott Thompson dropped a bomb during […]

Barry Schwartz on April 18, 2012 at 4:59 pm | Reading time: 4 minutes

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Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

8 Products That Might Be On Yahoo’s Chopping Block
Yahoo’s product teams are officially on notice. Shortly after announcing Q1 earnings yesterday, new Yahoo CEO Scott Thompson dropped a bomb during the analysts’ call when he said the company will be “shutting down or transitioning roughly 50 properties that don’t contribute meaningfully to engagement or revenue.” He went on to say that Yahoo’s focus […]
IAB & PwC: Search Still Tops Online Ad Revenues, And Share Grew In 2011
Through online advertising’s ups and downs, search — because of its orientation toward performance — has always been a stalwart category. Despite much talk about branding, social and immersive advertising lately, search still commanded the lion’s share of online advertising revenues (46.5%) in 2011 and its share grew from 2010 numbers (44.8%), when it experienced […]
Four Things You Need To Know About Search Retargeting
In two very short years, search retargeting has been created, tweaked and matured to the point where most serious marketers already have it on their media plans or are considering it for a 2012 test. In short, search retargeting finds those individuals who have searched for a term that matters to your business but who […]
The Most Destructive Lie In Search Marketing
The biggest lie in search marketing is that paid and organic search are separate channels. From the customer’s perspective, paid and natural search are nearly identical. In fact, according to this study done by Performics last year, around a third of all searchers don’t even know the difference between a paid and a natural search listing. This […]
4 Key Recommendations For Social Media Execution In The Industrial Sector
Published earlier this year, GlobalSpec conducted its third annual Social Media Usage Survey of engineering, technical, manufacturing, and industrial professionals. While social media adoption is on the rise, more traditional social networks might be blocked or limited at the workplace, even if a percentage of usage is work related. The research also showed that industrial […]
5 Colorful Sketches On Conversion Optimization
They say a picture is worth a thousand words. But are five sketches are worth approximately one column’s worth? Doodling with a new drawing app on the iPad — 53′s Paper, which is a real beauty — I took a pass at illustrating what I consider to be five important ideas in conversion optimization. The […]
AdWords To Automatically Match For Misspellings, Other Variants
Most experienced AdWords advertisers have developed keyword lists that include things like misspellings, plurals, and other variations on a keyword or phrase. Now, Google will do all this automatically — as it does with organic results — with exact and phrase matching, though advertisers will be able to opt out. The new behavior will take […]