SearchCap: The Day In Search, February 21, 2013

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web.

From Search Engine Land:

• How Account Quality Score Can Guide AdWords Optimization
  Last month, I covered four ways to use AdWords Scripts to improve AdWords account management. I didn’t share any actual code for fear of geeking out too much, but people seemed interested enough in how to use Scripts to track historical Quality Score (QS), so this month, I’ll share step-by-step instructions and give you the […]
• AdWords Enhanced Campaigns: New Bidding Tools Announced
  Google AdWords has begun providing more specifics about the new bidding tools and mobile bid settings for enhanced campaigns. The AdWords interface for enhanced campaigns includes a new bid adjustment calculator designed to show you what the final bid adjustment will be when using multiple bid settings. Bid adjustments for mobile, day, time of day […]
• Bing Improves Search Auto Suggestions: Now Faster & Better
  Dan Marantz, Senior Program Manager Lead at Bing announced on the Bing Search Blog that they have made two improvements to the auto-suggestions. Bing’s auto-suggest is now faster and a lot more accurate, according to Bing. Bing said two “themes” are behind the change including navigational queries coming to the forefront of auto-suggest and search […]
• New: Bing Sitemap Plugin Helps Webmasters Create XML Sitemap Files
  Bing announced, on its Bing Webmaster Blog, a new feature that helps webmasters create two types of XML Sitemaps. Bing created a server-side application that works on both IIS and Apache servers that helps you create a comprehensive Sitemap and, also, a recently updated Sitemap. The binaries can be downloaded at the Microsoft download site. […]
• Live @ SMX West: Inside Google’s Game-Changing Knowledge Graph
  Google’s key, game-winning insight, the one that ultimately led to its dominance in Web search, was that links were really votes, that some votes deserved more influence than others, and that you could actually map the relationship between these links/votes by creating something called a “link graph,” which in turn, allowed Google to “see” the […]

Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:

• Despite Mobile Email’s Growth, 58% Of Email Marketers Not Designing For It
• Billboard 100 & Nielsen TV Ratings Start To Catch Up With The Online Reality
• WSJ: Google Developing Touchscreen Chromebooks [Updated]
• How To Maximize Facebook’s Recent Link Upgrade
• Pinterest Lands Another $200 Million In Funding

Search News From Around The Web:

Business Issues

• We’re Going Google…, SEO Book

Local Search & Maps

• Google Finally Fixes Location Bug On iOS Devices, Search Engine Roundtable
• Pros and Cons of Near Field Communication, StayGoLinks

Link Building

• Dump The Anchor Text & Start Focusing On Co-Citations, Vysibility
• Link Builder’s Guide to SEER Interactive’s SEO Toolbox, serfofthesoil
• seoClarity Brings Advanced Link Building To Its Enterprise SEO Platform With New LinkExplorer Tool, PR Web
• What You Can Learn from Exploring Your Links Visually, Search Engine Journal

Searching

• Can Facebook Graph Search Dominate Google Local?, blog.triangledirectmedia.com

SEM Industry

• Announcing MozCon 2013, SEOmoz
• Love, Relationships and SEO, BruceClay.com

SEO & SEM

• Beyond Inbound Marketing: A True Data Driven Approach To Closed Loop Marketing, SEO Book
• 8 Strategies to Get Multiple First Page Rankings on Google, Search Engine Journal
• AdWords Enhanced Campaigns: 5 Great Features, Luna Metrics
• GoJane.com boosts organic search traffic 20% with social question-and-answer tool, Internet Retailer
• How do mobile and desktop SEO differ, and how can you improve rankings?, Econsultancy
• How Google’s Mobile Best Practices Can Slow Your Site Down, Search Engine Watch
• How Low Can #1 Go? (A Ranking Study), SEOmoz
• How To Add Rich Markup To A Page #microdata, Search Engine People
• How to Build an Affiliate Website Google Doesn’t Hate, Michael Gray
• How To Make Google Shopping’s Paid Service Work For You [Infographic], Return On Digital
• How To Show Up Higher On Google (The Ultimate Local SEO Guide), radicalmustache.com
• Replacing The Images On Your Web Site? Keep The Same File Names., Search Engine Roundtable
• When Size Matters: Classifications for Large Scale Site Analysis, internetmarketingninjas.com
• Why can I only use one focus keyword in WordPress SEO?, Yoast
• Why Google’s Move to Enhanced Campaigns Might Actually Be a Good Thing for Advertisers, blueglass.com

Other Items

• Doodle 4 Google: A stately competition, Official Google Blog