SearchCap: The Day In Search, May 28, 2013

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web.

From Search Engine Land:

• Getting Away From Our PPC Campaigns This Summer
  Having just finished marching in three parades and playing Taps at Memorial Day observances to honor our deceased veterans, I find myself looking forward to the more relaxed days of summer, and wondering how in the heck I can get away from my PPC campaigns this summer. It’s a pipe dream, I know, because PPC campaigns […]
• Google Maps Expands European Biking Directions, Adding Hundreds Of Kilometers Worth Of Bike Paths
  Originally launched in beta mode for a number of European countries last year, Google Maps has enabled biking directions for Germany, France, Poland, Ireland, Luxembourg and Liechtenstein. By working with partner organizations, as well as adding hundreds of kilometers of bike paths via Google Map Maker, Google Maps offers European cyclist a number of biking […]
• EU Says More Google “Concessions” Needed Before Antitrust Settlement
  The vigorous lobbying efforts of Google critics FairSearch.org and Foundem’s SearchNeutrality.org seem to be paying off. Earlier today EU Competition Commissioner Joaquin Almunia told members of the European Parliament that additional “concessions” would probably be required of Google to settle the antitrust investigation against the company and avoid litigation and potential financial penalties. According to […]
• Bing Ads Pro Accreditation Exam Now In French, German And Portuguese
  Microsoft is expanding the Bing Ads Accredited Professional Program to include three new languages. The “Pro Bingers” certification program is now offered in French, German and Brazilian Portuguese. Three new sites have been set up for each of the new languages. The sites include 29 training modules, an intro video and the exam in each […]
• Get Your Networking Pass to Attend Sessions Presented by Google, Bing & Others at SMX Advanced
  SMX Advanced All Access conference tickets are sold out, but you can still participate in this exclusive industry event. With a Networking Pass, you can attend 7 sessions produced by Google, Bing and a host of other leading internet marketing vendors, make connections at three networking events and visit nearly 40 leading vendors in the […]
• Removing URLs From The Index In Bulk
  Need to remove URLs from the index? For a small number of URLs, this can be a relatively straightforward process — when you are dealing with thousands or tens of thousands, it can be a lot more complex, especially if you feel a great deal of urgency about the matter. This is what I am […]
• Are You Taking Advantage Of Content Byproducts?
  In my last column, I discussed how to create linkbait by writing about other people. Shari Thurow made a comment that fits in perfectly with an idea I had about finding ways to expand existing content and better market the byproducts of your business: “Instead of linking to the link-bait article, I’ll write my own POV […]
• Communicators, Take Note: The Deplorable State Of Social Search Is Changing
  The rate at which people share information (profound and profane alike) on sites like Facebook, Twitter and YouTube is staggering. 137 million status updates per day appear on Facebook, 230 million tweets are shared per day on Twitter and 72 hours of video are uploaded to YouTube every minute — all numbers which increase daily. No […]
• 8 Keys To A Successful Local Business Website
  A company website is the core of most local businesses’ online presence. In fact, more than half of all SMB online marketing service dollars are spent on the Web presence category, including Web design and hosting, according to a Borrell Associates study released late last year. Yet, despite its central role, the vast majority of […]

Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:

• Quora Says Its Metrics Are Up 300 Percent, Doesn’t Say From What
• Amazon Gives Developers New App Engagement Reports To Track Key Metrics
• Budweiser & Neft Drove 83% Of All Alcohol-Related Social Video Ad Shares In Q1
• CRM Solution Conversocial’s $4.4 Million In Funding To Go Toward Product Development
• Tablet Shipments To Overtake Laptops This Year — Report
• Product Placement: The TV Ads Consumers Can’t Skip Or Hop
• Facebook’s Mesmerizing 3D Music Map: Can Artists, Brands & Developers Use The Data?
• The Keys To Quality Content Are Information Density & Utility
• Beyond AdWords: Demand Side Platforms Explained
• New Tools Bring Major Changes To Mobile SEO
• EU-Google “Rival Links” Antitrust Settlement Provision Creates New Controversy
• The Internship: A Fun Movie, But Also A Beautiful Google Commercial
• Microsoft, Google To Build New Windows Phone YouTube App Together
• Advertise To Facebook Users By Recency With Time Range Targeting
• Missing Facebook Page Insights? Users Reporting Only Seeing Data Up To May 15

Search News From Around The Web:

Applications & Portal Features

• Singapore to regulate Yahoo, other online news sites, Reuters

Business Issues

• Google to Fund, Develop Wireless Networks in Emerging Markets, Wall Street Journal

Local Search & Maps

• Explore more with Mapping with Google, Google LatLong
• Google Maps personalization will hurt public space and engagement., Slate Magazine
• Is Google Local Changing the Metaphor For Local Ranking?, Mike Blumenthal

Link Building

• Disavowed: Secrets of Google’s Most Mysterious Tool, SEOmoz
• Google’s Matt Cutts: When Using The Disavow Tool, Use It Like A Machete, Search Engine Roundtable

Searching

• Information Searching & Information Retrieval Theoretical Constructs (8/17): Document Similarity, Web Search
• Information Searching & Information Retrieval Theoretical Constructs (10/17): Principle of Least Effort, Web Search
• Solving Basic Properties of Functions and Equations Made Easy, Wolfram|Alpha Blog

SEM Industry

• Book Review: Jaron Lanier’s Who Owns The Future?, SEO Book

SEO & SEM

• Penguin 2.0/4 – Were You Jarred and/or Jolted?, SEOmoz
• 2 Ways to Implement UX Methodology Into Your SEO Tactics, Search Engine Watch
• 2,000 Words of Insight from Only 2 PPC Competitive Metrics, Search Engine Guide
• AdWords API v201209 will sunset on July 22nd, 2013, Google Ads Developer Blog
• Giving New SEO Value To Old Pages, northcuttSEO
• Google AdWords Tests Off Pink Background Color, Search Engine Roundtable
• How To Analyze & Optimize Your Mobile Bid Modifiers In Enhanced Campaigns, PPC Hero
• Local No SEO, blog.serps.com
• Local SEO – “Citations & Linking”, Search Engine Guide
• Make your SEO content shine in search with Schema, seocopywriting.com
• Mining Your PPC Search Query Report (SQR), Clix Marketing PPC Blog
• Recovering from an Algorithmic Penalty Using 301 Redirects: A Personal Experience, Search Engine Journal
• Schema.org & Genesis 2.0, yoast.com
• Why SEOs Should Get Sites Banned, squawk.im