SearchCap: The Day In Search, September 16, 2013

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web.

From Search Engine Land:

• Bing Ads Releases New API, Version 9
  Microsoft rolled out version 9 of the Bing Ads API for developers to start using immediately. The API will include the following additions to functionality: Bulk upload and download methods for campaign management which utilize comma separated values (CSV) and tab separated values (TSV) as the data interchange formats. These data formats are identical to the formats that will be […]
• Google’s Matt Cutts: Spammers Rarely Spam Using Multiple ccTLDs
  In a recent video answer by Google’s head of search spam, Matt Cutts, Google said that spammers rarely use multiple or mass number of ccTLDs in an effort to spam. This comment came from Matt Cutts when he answered a question on if it is duplicate content to have the same content on an IPv4 […]
• Effective Tactics, Innovative Solutions, Beneficial Connections – Attend SMX East In Two Weeks!
  SMX East returns to New York City in just two weeks! Here’s all that’s in store: Proven Tactics: Google algorithm changes making your organic rankings erratic? What’s the best way to profit from increased mobile device traffic? Are Enhanced Campaigns diminishing the effectiveness of your paid search advertising? What’s the potential of Instagram ads, and […]
• Shake Up In Chinese Search Market As Engines Merge
  In a move somewhat reminiscent of the back end merger of Yahoo and Microsoft’s search engines, the number three and four search sites in China are set to combine assets and cross-promote in a nearly $450 million deal writes ZDNet. The deal involves Chinese online portal Tencent’s Soso search engine and Sohu’s Sogou. The latter […]
• Key Metrics For Success With A Local Business Website
  There’s a lot of literature out there discussing what local businesses can do to improve their websites, ranging from boosting search visibility through targeted keywords to leveraging content like video to keep visitors engaged. But what’s often missing from these conversations are broader discussions about the importance of analytics in providing local businesses with ongoing and targeted […]
• Apple Takes Siri Out Of Beta
  9to5mac.com reports Apple has quietly taken the beta label off of their voice search feature, Siri. If you look at the iOS 7 Siri, the page makes no mention of beta anymore. The old iOS 6 version had the beta label on it, but iOS 7 Siri has removed that label. Here is the iOS […]
• How Search Engines Work — Really!
  For those of us in SEO (or aspiring to be), there are a lot of little details that fill our days. Server architecture, 301 redirects, 404 errors, title tags, and various other things. Sometimes, we forget to sit back and figure out what it all means. Add to that the fact that most SEOs were […]

Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:

• Google Analytics To Cease IE8 Compatibility By End Of 2013
• Study: Nexus 7 Usage Flat, Kindle Up Following Discounts
• Google AdSense Now Available For HTTPS Sites
• Yandex Launches Look-Alike Audience Ad Targeting For Display Campaigns
• Pew: 34 Percent Go Online “Mostly” With Mobile
• Effective Tactics, Innovative Solutions, Beneficial Connections – Attend SMX East In Two Weeks!
• 5 Common Myths About Real-Time Bidding
• The Human Side Of B2B Social Media: Eight Benefits Of Social Media Marketing
• Social Analysis Firm DataShift Lands Real-Time Tumblr Data Stream
• IBM Launches Digital Marketing Network, Offers Single Tag Integration With 100+ Vendor Partners

Search News From Around The Web:

Industry

• Curalate Introduces Fanreel to Bring User-Generated Content to Brand and Retailer Sites, Yahoo Finance
• The First Tweets from 38 SEO-Industry Influencers, Go Fish Digital
• We’re excited to announce that the Bump team is…, Bump Blog

Local & Maps

• How to Delete Your Google Places for Business Dashboard Listing in One Easy Step (Or Brainfarts + Bad UI = Bad Outcomes), Mike Blumenthal
• Google Indonesia Street View Car Gets Into Triple Crash, PC Magazine
• Microsoft passes 9 million Windows Phone transactions daily, promises carrier payouts to developers after 30 days, The Next Web
• New Google Places For Business Accounts Can Now Be Transferred to a New Owner via G+ Page Management, Mike Blumenthal
• The 5 Corner Stone Strategies for Local Search You Can’t Ignore, Search Engine People

Link Building

• Creating and Promoting Linkable Assets, the Ultimate Guide, Search Engine Journal
• Why Do You Want Your Link Removed?, Search Commander Blog

Searching

• Google To Drop Black Bar Navigation To Clear With Box Navigation, Search Engine Roundtable
• Translate This: Google’s Quest to End the Language Barrier, SPIEGEL ONLINE

SEO

• New Reports Of Google Search Updating Again: September 12, 2013, Search Engine Roundtable
• Google rolls out First Refresh to In-depth Articles, fiveblocks.com
• Avoiding Disaster: How to Prevent the 3 Most Common Content Marketing #Fails, moz.com
• Google Authorship Does Show Women With Headscarfs, Search Engine Roundtable
• Google Carousel: Image Search Optimization, SEER Interactive
• How To Sell An SEO Project, Hiregun
• Recovering from Penalties, Penguin, and Panda, Search Engine Watch

SEM / Paid Search

• Bing Ads Auction Explained: How Bid, Cost-per-Click and Quality Score Work Together, Bing Ads Blog
• Close(r) Variants: Plurals, Misspellings & More in AdWords, periscopix.co.uk
• How to Use Google AdWords Paid & Organic Report, Luna Metrics
• Introducing ad extensions in AdWords scripts, Google Ads Developer Blog
• The Real Cost Of Adwords – 6 Calculations You Need To Know, Search Engine People
• Yeah, But…It’s So Easy to Run PPC Campaigns, Search Engine Guide

Search Marketing

• Video: Google Rankings Flutter, Links Improve, White Google Navigation, Bing Deep Links & More, Search Engine Roundtable
• How to Dominate Search Results With You Brand – @Copyblogger Tells All at #CMWorld, Online Marketing Blog