Anna Crowe

Join us for Advanced SEO training with Anna Crowe to learn sophisticated tactics to optimize any brand and claim your spot on page one.

Online March 19-20, 2025 | 12:00pm – 3:00pm ET | $299 | Live & On-Demand

• The future of SEO and marketing: The world of SEO is changing in 2025. AI is as hard-hitting as Muhammad Ali circa-1965. If you want to become the next Don Draper of SEO and keep your job in marketing, look no further. This class will show you new ways to expand your SEO process into new marketing channels with tools like ChatGPT without compromising quality. You'll walk away with a better understanding of LLMs and a checklist to help you meet the searcher's needs.

• Shift from keywords to entities: Search engines prioritize entities over keywords. We need to focus on answering questions holistically with full query context instead of isolating keywords. We'll dive into battle-tested strategies to shift your keyword research to creating content around entity relationships and Knowledge Graphs, leaving you armed to the teeth.

• Content pruning: If your organic traffic has flatlined or you're still attempting to recover from the Helpful Content Update (HCU), this session is for you. It's time to sweep out the cobwebs. We’ll start by auditing your content inventory. Then, dive into content pruning in batches to bring fresh content to your content, which will help encourage new website traffic growth.

• Optimize content for SERP features: AI Overviews, Featured Snippets, Knowledge Panels, and People Also Ask (PAA) are getting harder to show up. This electric, fast-paced class will teach you how to optimize your content to get any SERP feature you want.

• Invest in brand recognition: Create strong emotional connections with your audience by meeting them where they are with non-SEO activities. It’s all about creating topical authority. Google is no longer the primary way your customers are searching for answers. We'll explore other search engine alternatives like YouTube, TikTok, Slack, ChatGPT, and ways to leverage PPC. Together, we’ll explore new ways to earn links.

• Measure key metrics differently: Stop focusing on metrics that prioritize algorithms over the audience. Look at different metrics from a macro and micro lens to track the long-term impact of your SEO work and see where your content meets search intent. We'll show you new ways to look at website traffic, indexed pages, page views, traffic, and leads (MQL, SQL).

This advanced SEO training course is ideal for an array of search pros. Whether you're an in-house marketer bored of the same tactics you've been using for 5+ years or working at an agency ready to hone your SEO chops to Lily Ray standards, this advanced course in SEO will make you dangerous with a website in less than two afternoons.

Unlike so many long 80+ module SEO courses that drone on forever, this course gives you a swift rundown of simple yet highly effective SEO lessons and principles you can apply immediately.

Here’s a look at what you’ll cover when. If you can't attend live, on-demand access is included for free. (Exact times are subject to change.)

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