Julia McCoy

Join us for Generative Engine Optimization training with Julia McCoy to learn actionable techniques for optimizing your content for AI visibility while preserving SEO effectiveness.

Online March 10-11, 2025 | 12:00pm – 3:00pm ET | $249 | Live & On-Demand

• The fundamentals of Generative Engine Optimization (GEO): Understand how AI platforms like ChatGPT and Perplexity process and rank content differently from traditional search engines. Learn the key factors that influence AI visibility and how to optimize for them while maintaining SEO best practices.

• Content optimization strategies for AI platforms: Master the art of creating content that resonates with both human readers and AI systems. Learn how to structure your content, use appropriate formatting, and incorporate entity optimization to improve visibility in AI-generated responses.

• Keyword evolution and natural language optimization: Discover how to adapt your keyword strategy for conversational AI queries while maintaining traditional search relevance. Learn to identify and target the types of phrases and questions that trigger AI responses.

• Competitive analysis for AI visibility: Learn how to analyze competitor content performance in AI results, identify opportunities for improvement, and adapt successful strategies for your own content. Includes hands-on practice with real-world examples.

• Brand authority and trust signals: Understand how AI systems evaluate and prioritize authoritative sources. Learn techniques for building and maintaining a strong online presence that AI platforms recognize and reference.

• Measurement and optimization techniques: Master the tools and metrics for tracking your content's performance across both AI platforms and traditional search. Learn how to adjust your strategy based on performance data.

• Future-proofing your content strategy: Explore emerging trends in AI search and learn how to prepare your content strategy for future developments in generative AI technology.

This Generative Engine Optimization training course is designed for content strategists, SEO professionals, and digital marketers with 2-5 years of experience who want to expand their expertise into AI optimization. Whether you're managing content for a large organization or running your own digital marketing agency, you'll learn practical strategies for maintaining visibility in an AI-driven world.

Here’s a look at what you’ll cover when. If you can't attend live, on-demand access is included for free. (Exact times are subject to change.)

Click on a Master Class to learn more! Buy multiple Master Classes for the ultimate training experience and unlock 15% off registration.