Survey Says: Search Right Behind Email Marketing In Best-Performing Category
The 2nd Annual Marketing & Media Survey from Datran Media was released, and it showed that the second best-performing online ad medium is search, right behind email marketing. In December, Datran asked 2,000 industry leaders “which advertising media buys perform strongly for your company”? 80% said email marketing, with search right behind at 70.6%. Here […]
The 2nd Annual Marketing & Media Survey from Datran Media was released, and it showed that the second best-performing online ad medium is search, right behind email marketing. In December, Datran asked 2,000 industry leaders “which advertising media buys perform strongly for your company”? 80% said email marketing, with search right behind at 70.6%. Here is the chart:
When the industry leaders were asked which media complimented email marketing the best, the answer was again search:
For the complete survey, go here. Hat tip to Marketing Charts and Docuticker for spotting this study. Note that Datran is an email marketing provider, which is likely why the full survey is so heavy on email-related questions.
Related stories
New on Search Engine Land
About the author
In 2019, Barry was awarded the Outstanding Community Services Award from Search Engine Land, in 2018 he was awarded the US Search Awards the "US Search Personality Of The Year," you can learn more over here and in 2023 he was listed as a top 50 most influential PPCer by Marketing O'Clock.
Barry can be followed on X here and you can learn more about Barry Schwartz over here or on his personal site.