Content marketing success falls to 12-year low: Survey
AI isn't hurting content performance. Dropping proven content strategies is the bigger reason content isn't delivering, survey suggests.
Topic: Marketing research
How to prove paid social drives paid search demand
When attribution misses delayed and cross-channel influence, here’s how to measure the demand paid social creates and paid search captures.
Is keyword targeting as impossible as spinning straw into gold?
Once a golden strategy, keyword targeting is losing its shine. In 2025, success comes from intent, behavior, and emotional relevance.
Your audience isn’t who you think — AI knows better
How Artificial Intelligence exposes the flaws in old-school research and measurement, and redefines engagement.
What YouTube learned by analyzing over 8,000 top ads
YouTube's AI-powered analysis reveals how top brands are innovating with diverse storytelling, fantasy elements and creator partnerships.
AI analysis of 8,000 top YouTube Ads reveals key trends for brands
These leading brands are winning by spotlighting underrepresented voices, celebrating individuality, sparking wonder and more.
Optimization beyond data: Design thinking for SEO
Elevate your SEO strategy by using a design thinking framework to create more impactful, user-centric search campaigns.
How SEO grows brands: The science behind the service
SEO is an investment in brand growth, not a short-term ROI play. Learn how SEO boosts brand availability and acquisition of new buyers.
Key takeaways from the UK’s most effective holiday ads in 2023
Explore the magic of the UK's top Christmas ads. From emotional resonance to brand recall, find out what makes them so effective.
How to determine the SEO metrics that matter
Struggling with vanity metrics in SEO? Refocus on impactful metrics driven by customer journeys and elevate your strategic decisions.
Repetitive ads ‘damage brand reputation and purchase intent’
A new study is warning marketers to ensure they only work with partners who have technology to control ad frequency.
Consumer research differentiates brands this holiday season
Shopping insights reveal ‘new normal’ shopping trends that may be here to stay - and tactics leading brands should implement now.
Presidential pollsters got it wrong, what are the implications for consumer research?
If political polls were so off, might consumer research be equally flawed?
Vast majority of Amazon advertisers plan to spend more on ads again this year
Specialized Amazon marketers and paid search marketers are most likely to be managing campaigns on the platform, our survey found.
Consumers more invested in reviews, but also more skeptical of authenticity — survey
Users now consult multiple sites and expect reviews to be relatively fresh.
Agencies say search, social spend will rise, but increases target 5 platforms
While Amazon and LinkedIn cracked the top five, our survey finds second-tier platforms are much less likely to see spending increases in the coming year.
Advertisers will soon have AdWords tools to test & measure creative elements of YouTube video ads
YouTube's new creative suite -- which includes Video Experiments, Video Creative Analytics, YouTube Director Mix and Video Ad Sequencing -- is still in beta.
Survey: 79 percent of consumers believe they’ve seen fake local reviews
Almost 75 percent also said they had been asked to leave a review.
Survey: 43% of marketers say 75% of their content isn’t being consumed
Enterprise survey shows big gap between awareness and execution.
Take the MarTech survey: Is marketing art or science?
The phrase “art and science” of marketing gets thrown around a lot. But what does it really mean? What exactly is the art part of marketing, and what is the science? Where are the boundaries between them? Do they overlap? We’d love to hear your thoughts on this subject. Please take this short survey on […]
SMX Advanced recap: Lies, Damn Lies, and Search Marketing Statistics
Are your marketing tests giving you valid results? Columnist Mark Traphagen summarizes insights from a presentation by Vistaprint's Adria Kyne at SMX Advanced.
Does Google’s “Search Ads Lift Brand Awareness” Study Mean What It Says?
Google is touting a new study this week that concludes “Search Ads Lift Brand Awareness.” What the study should be titled, though, is “The Top Search Ad Lifts Brand Awareness”. This was a meta-study in which several studies were conducted by Google and Ipsos MediaCT across a set of verticals including CPG and automotive. A […]
What Makes You A Best In Class SEO? Survey Says…
Today, at Conductor’s annual client summit, #C3NY, Director of Research and Search Engine Land contributor Nathan Safran unveiled research from a pool of over 380 enterprise search marketers and SEO professionals, analyzing common behaviors which lead to success. Three key areas where the most successful search marketers thrived? Content, reporting excellence, internal education and evangelism. The […]
72 Percent of PPC Marketers Plan To Spend Even More In 2014 [PPCHero Study]
Hanapin Marketing has released its 2013 State of Paid Search report, revealing how PPC marketers are feeling about paid search marketing and where they plan to spend their money in 2014. A large majority, 83 percent of respondents, said they are feeling positive about the state of paid search. However, in a year in which enhanced […]
50 Percent Of Companies Struggling With SEO Aren’t Integrating Social Media [Survey]
What’s one key difference between companies that are successful with SEO and those that aren’t? According to a new study from Ascend2, it’s this: Successful companies integrate social media into SEO strategies and tactics more extensively than companies that struggle with SEO. The research agency surveyed almost 600 business and marketing professionals around the world […]
Google Analytics Releases “Customer Journey To Online Purchase” Report
Google is introducing “The Customer Journey to Online Purchase” analytics report today, a new benchmarking tool that provides insight into the various elements impacting a single campaign. You can learn more about it in a short write-up at our sister site, Marketing Land: New Google Analytics Path To Purchase Report Provides Benchmark Data On 11 Different […]
For Social Media Marketers, SEO Is Much More Popular Than PPC
Social media marketers are much more likely to also use SEO in their marketing efforts than PPC, according to a new survey out today. Social Media Examiner announced the results of its fourth annual survey, which this year had replies from more than 3,800 social media marketers around the world. When asked what other marketing […]
Survey Says: Search Right Behind Email Marketing In Best-Performing Category
The 2nd Annual Marketing & Media Survey from Datran Media was released, and it showed that the second best-performing online ad medium is search, right behind email marketing. In December, Datran asked 2,000 industry leaders “which advertising media buys perform strongly for your company”? 80% said email marketing, with search right behind at 70.6%. Here […]
What Influences Online Searches?
Results from a new iProspect survey, Offline Channel Influence on Online Search Behavior Study, found that offline channels prompt two-thirds of online searches. Of those surveyed, 37% said a television ad encouraged them to conduct a search, 36% said word-of-mouth initiated a search, 30% said a print ad, 20% said a physical store’s location and […]
Surveys: SEM, Online Marketing And Advertiser Attitudes
A trio of advertiser and merchant-related surveys bubbled up (or bubbled up to me via an email from Danny) earlier today. They all in one way or another discuss search marketing and/or traffic driving strategies and online spending. There’s a lot of interesting data here for consumption. There are varying sample sizes, populations and methodologies […]