Thanksgiving Recipes: Searches Peak Thanksgiving Day, Making November Biggest Month For Recipe Queries

‘Tis the season for too many cooks in the kitchen, and many of them started searching for Thanksgiving Day recipes all the way back in September. According to Google Trends, every holiday results in a spike for recipe search queries, but Thanksgiving drives the largest volume of recipe related searches. [pullquote]Most recipe searches happen around […]

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Thanksgiving Recipes Google Search Trends 11-2014

‘Tis the season for too many cooks in the kitchen, and many of them started searching for Thanksgiving Day recipes all the way back in September.

According to Google Trends, every holiday results in a spike for recipe search queries, but Thanksgiving drives the largest volume of recipe related searches.

[pullquote]Most recipe searches happen around the holidays, especially Thanksgiving…November is when Google searches for recipes hit an annual high.[/pullquote]

Last year, 44 percent of Thanksgiving Day recipe searches happened on a mobile device. Google claims this month’s holiday mobile recipe queries are up 19 percent already.

And we’re not just talking turkey searches here.

“Where we see people taking chances and exploring more recipes is on side dishes and desserts,” said McCormick & Company’s digital communications director Jennifer LaFrance.

With twice as many recipe searches occurring Thanksgiving week, Google says advertisers are failing to take advantage of recipe search volumes around the holiday.

Search Volume vs. Ad Volume for “Recipes” Around Thanksgiving:

Google 2014 Thanksgiving search volume ad volume chart

Recipe searches on YouTube are growing as well, with Google reporting its video platform seeing a record high number (nearly 150 hours) of cooking and recipe content posted last November.


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About the author

Amy Gesenhues
Contributor
Amy Gesenhues was a senior editor for Third Door Media, covering the latest news and updates for Search Engine Land, MarTech and MarTech Today. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs, SoftwareCEO, and Sales and Marketing Management Magazine. Read more of Amy's articles.

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