GA4 ramps up Protected Audiences API rollout and adds enhanced conversions
Google Analytics is improving privacy features in anticipation of third-party cookie deprecation next year.
Topic: Adam Audette
This day in search marketing history: January 25
Google defuses miserable failure, plus: Topics API replaces FloC, value-based bidding, average search ranking position and more.
SMX Social Media Marketing 2012: Getting Ahead with Google+
Getting Ahead With Google+ Presentations from SMX Social Media Marketing, December 2012 It’s been over a year since Google CEO Larry Page stated Google+ is the "new DNA" for all aspects of Google. Not yet convinced Google+ is worth the effort? This session is for you. We’ll examine the flexibility to connect with followers, features […]
SMX East 2012: Conversation: Is There Really "Advanced" Link Building?
Conversation: Is There Really "Advanced" Link Building? Presentations from SMX East, October 2012 Despite all the recent changes in search engine algorithms, garnering great links remains one of the single most important components of an effective search marketing campaign. But how can you gain an edge? Are the tools available to analyze competitor links effective? […]
Ex-Googler: “To Please Google With Your SEO, Forget About SEO”
It’s not everyday you get to hear from someone that’s worked on Google’s Search Quality/Webspam team and isn’t named Matt Cutts. But Andre Weyher, whose LinkedIn profile lists a two-year stint as a member of the search quality team, recently spoke with James Norquay, a search/digital marketer based in Australia, and shared some interesting comments […]
SMX Advanced 2012: Pagination & Canonicalization For The Pros
Pagination & Canonicalization For The Pros Presentations from SMX Advanced, June 2012 Using the pagination tag with optional parameters, sort orders, and filters. Are there still reasons to use robots.txt or noindex? Can a canonical tag really replace a 301? How do you keep your IIS=based site from infinite redirect loops when you canonicalize default […]
For Mobile SEO Ask “What Do Mobile Searchers Need?”
I have to say, given that this is a competitive industry, and that while we’re sharing best practices on optimization we’re also competing with each other in search results, it doesn’t make me feel that bad to see the rest of the industry seems to embrace a one URL strategy, in spite of my argument […]
Rimm-Kaufman Group Acquires AudetteMedia
Two well-known online marketing agencies are joining forces. RKG (Rimm-Kaufman Group), based in Charlottesville, Virginia, has announced its acquisition of Bend, Oregon-based AudetteMedia. The acquisition allows RKG to continue expanding its service lineup. Long established as a leader in paid search marketing, RKG has recently added services such as shopping engine management, social media advertising […]
What The Link Value Economy Hath Wrought
It’s often said that paid links have created a false economy. As someone who has admittedly purchased links and contributed to that, I would definitely have to agree. I’ve caught loads of heck for buying links and there have been recent high-profile slaps for sites caught buying links, but what isn’t often discussed is the […]
SMX West 2011 Slide Video: Industrial Strength SEO
Industrial Strength SEO Presentations from SMX West, March 2011 Managing SEO for a large web site isn’t for the faint of heart. You’ve got major technical challenges, such as dealing with content management systems, optimizing for thousands or millions of keywords, multiple domains, often in multiple countries, constantly changing content… and those don’t even factor […]
Seven Questions For SEO Pioneer John Audette
I wasn’t that well-versed in John Audette’s contributions to the SEO industry before meeting and chatting with him recently at the Bend WebCam search conference. During the “History of SEO” session that concluded the festivities, each of the panelists that worked with John back in the mid-90’s universally praised his professional guidance and acknowledged his […]
SMX Advanced 2009 Video: Conducting An SEO Audit
Conducting An SEO Audit To Troubleshoot Problems & Tune-Up Performance Has something gone wrong with your organic search engine traffic? An SEO audit might be in order. This session covers how to conduct an efficient audit that troubleshoots real problems, rather than taking you down blind alleys. It also helps you reassess your current SEO […]
SEO Ethics Are In The Eye Of The Beholder
True story. I was sitting at one of my computers, a bit flustered because I was trying to solve yet another CSS (Cascading Style Sheet) browser incompatibility, and I received the following email: I would be pleased to buy some text links on your website. Let me know if you are interested so we can […]
SMX Advanced: Black, Blue, And Read All Over
Learning is a fundamental and highly adaptive function in human beings. More than any other species, humans are designed to be flexible learners and active agents in how we go about acquiring knowledge and skills. Yet much of what people learn happens without any formal instruction. Think about it. When we’re kids, we learn not […]
SearchCap: The Day In Search, February 11, 2008
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.