This day in search marketing history: March 16
Google to sunset Universal Analytics, plus: Google's doorway page penalty, over-optimization, Chrome’s paid link penalty ends and more.
Topic: Adscape
This day in search marketing history: February 16
Google says avoid link building, plus: Conductor buys ContentKing, Google shows less than 10 results, Forbes paid links, and more.
This day in search marketing history: January 22
Google deduplicates featured snippets, plus: Facebook and Twitter signals, blacklisting domains, Wikipedia nofollows links and more.
SearchCap: The Day In Search, October 8, 2008
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Google AdSense For Games Beta
Google has announced the beta launch of Google AdSense for Games. Basically, with the acquisition of AdScape, Google is now able to place ads within online games. The ad formats include video ads, image ads, or text ads. How do you sign up for the beta? You need to complete this form and the requirements […]
Google Acquisitions Real & Rumored: Korean Blogging Platform, PC Games Producer Valve
Last week Google confirmed that it had made its first Korean acquisition, a popular blogging platform called TNC, which has approximately 400,000 users, including a majority of Korea’s top bloggers (per VentureBeat). The site’s founder and CEO Chang-Won Kim said that he thought Google bought the company to boost its “minor” market share in Korea, […]
Lively New Virtual World From Google
In a way, it’s very un-Google. The new Lively 3D “virtual world” that launched today is perhaps another run at social networking after the mixed experience of Orkut (popular in Brazil and India, among a few other places). Apparently aimed at teens and even tweens cutting their virtual teeth on sites like Webkinz and Club […]
Search Year 2007: Search News, In Review
Each month, I compile Search Month — a recap of all the stories that have happened relating to search, categorized by topic. I thought it would be fun to take all the Search Months over the past year and produce this edition of Search Year 2007. It was far more work than I imagined, but […]
Microsoft Scores Video Game Ad Deal With EA
Microsoft, EA sign sports game ad deal from Reuters reports Microsoft signed a video game ad deal with Electronic Arts. Microsoft will feed EA’s games, such as Madden, NASCAR, Tiger Woods, NHL and Skate, with advertisements. Cory Van Arsdale, chief executive of Massive, a game ad company Microsoft bought last year, said, “The real issue […]
SearchCap: The Day In Search, March 19, 2007
Below is what happened in search today, as reported on Search Engine Land and from other places across the web:
GOOG Acquisitions: Trendalyzer & Adscape Media
A quick heads-up on two new Google acquisitions. First, Google has announced the purchase of Gapminder’s Trendalyzer software. Second, it confirms the purchase of Adscape Media, an in-game advertising company, following rumors of a buy last month.
SearchCap: The Day In Search, Feb. 16, 2007
Below is what happened in search today, as reported on Search Engine Land and from other places across the web:
Google Buys Adscape For $23 Million
Red Herring reports Google has bought Adscape Media for $23 million. As suspected, Google wants to begin venturing into placing ads within video games and the like. So when will we see Google ads while playing Madden on your PS3? No one knows for sure, as both sides declined to give any comments at the […]
SearchCap: The Day In Search, Jan. 22, 2007
Below is what happened in search today, as reported on Search Engine Land and from other places across the web:
Google Seeking To Place Ads In Video Games; In Talks To Buy Adscape Media
Google’s Next Ad Frontier May Be Inside Videogames at the Wall Street Journal shows reports that Google is in talks with Adscape Media, an in-game advertising company. This shows that Google is interested in placing ads within video games such as PlayStation, Xbox, Nintendo and other game console units. Since most of the new game […]