Google tests bigger Local Services Ads
Google may be giving local advertisers more visibility possibly meaning a growth of investment in its pay-per-lead ad business.
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Google expands direct booking for Local Services Ads
Google is expanding LSA direct booking to more than 500 partners, making it easier for customers to book straight from ads.
Google expands Local Services Ads categories ahead of migration
Google is expanding LSA categories ahead of its migration into Google Ads, giving businesses more precise ways to target leads.
Google releases help doc for Performance Max pay-per-lead goals
The new guides explain how advertisers can set up, target and optimise Performance Max campaigns with pay-per-lead goals.
Local Services Ads come to Google Ads via Performance Max
Advertisers will gain a unified campaign management experience with automatic Google Business Profile syncing.
Law firm PPC: How to optimize for signed cases instead of leads
Learn how to identify leaks between the ad click and signed retainer, and make smarter budget decisions based on case outcomes.
Google expands richer Local Services Ads for real estate nationwide
Google is bringing richer home listing ads to Search, helping agents connect with high-intent buyers earlier in the journey.
Google to update Local Services Ads policies in July
Google will update its Local Services Ads policies on July 6, renaming them as "requirements" and aligning advertiser guidelines.
Google Local Services Ads vs. Search Ads: Which drives better local leads?
Find out how ad setup, targeting, and lead quality vary between LSAs and Search campaigns – and when to use each for better local results.
Google unifies Local Services Ads under new Verified badge
Google is consolidating LSA trust programs into a single Verified badge to streamline credibility checks for advertisers and consumers.
3 ways to turn missed calls into conversions with AI Voice Assist
Turn unanswered calls into revenue. Capture, qualify, and convert every lead 24/7 while improving ROI, ad performance, and client satisfaction.
Google Ads API v19.1 adds new Demand Gen, video campaigns features
New features allow advertisers to access enhanced targeting controls and measurement capabilities after a simple library upgrade.
Google sunsets Local Services Ads mobile app, shifts focus to web platform
Google will discontinue the Local Services Ads mobile app on January 6, making the web platform the only option for managing these campaigns.
Key PPC ad strategies for home services
Optimize your PPC budget and get high-quality leads in this competitive niche using strategies tailored to short and long sales cycles.
Google enhances Local Services Ads with auto-selected photos
Automatic photo selection for Local Services Ads, aims to boost engagement and ad rankings for businesses that upload high-quality, images to their profiles.
Google automates lead credits for Local Services Ads
Google promises to streamline operations for advertisers, potentially increasing fairness and efficiency in the crediting process for LSAs.
Google ties in Local Services Ads advertisers to Maps app
Google is launching Local Services Ads on the iOS version of Google Maps, with no option of running LSA without having it on.
Google is updating Local Services Ads verification process
The change is gradually rolling out in the U.S., beginning with smaller states and extending to larger states throughout the year.
Google increases Local Search Ads review requirements
Some US business categories may see their Local Search Ads disabled until they meet the new requirement.
Google Guaranteed badge starting to appear on Google Maps listings
Google seems to be testing how consumers react to Google Guaranteed badges in places other than in Local Services Ads.
Google takes Local Services Ads to Europe
Searches for local services grew more than 25% YoY across European countries.
Google brings bidding to Local Services Ads
Only selected advertisers will get access to the auction during the beta period.
Google rolling out LSAs and ‘Google Screened’ to select professional services nationally
After successful test, the program goes into general availability.
Google offering ‘upgraded’ GMB profile with Google Guaranteed badge for $50 per month
Google tested the idea of subscription-based services for GMB in April 2019.
Google now showing ‘request quotes’ button above local pack on mobile
Large button appears above 3-pack, connected to GMB messaging.
Google aims to make it easier for SMBs to start using its products
Google for Small Business launches with resources and product recommendations for small businesses.
‘Google Guarantee’ local listings appearing in Google Home results
The Google Guarantee has been associated with Local Services ads, but the two programs are technically distinct.
Yelp adds ‘Verified Licenses’ for local providers to lineup of paid products
Yelp manually checks that the business has a license and is in good standing.
Google offers improved GMB sign-up flow for service-area businesses
Improved process will make it easier to set up service areas on GMB.
SearchCap: Google Search Console bug, AdStage news & Local Services ads
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Don’t skip these critical recurring SEO tasksDec 4, 2018 by Jeremy Knauff As we near the end of the year, it’s time to review broken links, plugins, functionality and page speed […]