Two GEO experiments challenge conventional AI visibility advice
The data points to a different playbook for AI visibility, where the sources that mention you may matter more than the content you control.
Topic: Aleyda Solis
SEO budgets: Where to invest for maximum impact as search evolves
With so many changes in search, where should you invest? Find out with our detailed guide and get our free SEO budget reallocation calculator.
Advanced technical SEO tips: 14 technical SEO issues you’re missing
Think you've got your technical SEO buttoned up? Think again! Find out what you may have overlooked with our guide that's full of advanced SEO tips.
March 2026 Google core update more volatile than December — here’s what changed
Nearly 80% of top results shifted as Google’s latest update hit aggregators and boosted brands, official sites, and data-rich sources.
The PACT framework for PPC: How to move beyond ‘it depends’
Not all PPC questions are equal. Learn how to match your response to the question type using process, data, context, and trade-offs.
The checks that make or break your next website migration
Website migrations often fail due to small oversights. Here’s how to reduce risk with pre-launch, launch-day, and post-launch SEO checks.
Paid search click share doubles as organic clicks fall: Study
Text ad clicks surged year over year as classic organic fell across key verticals, with paid listings now taking up to one-third of clicks.
What 75 SEO thought leaders reveal about volatility in the GEO debate [Research]
AI search sentiment is positive, but consistency isn’t. Data shows why volatility – not acronyms – is the real risk.
Timeless SEO rules AI can’t override: 11 unshakeable fundamentals
AI is reshaping search, but some SEO rules never change. Learn the timeless principles—content quality, site structure, and trust—that AI can’t override.
AI search optimization? GEO? SEOs don’t agree on a name: Survey
SEOs are prioritizing AI search tactics like schema and citations, even as revenue impact remains small and measurement is messy.
Nearly all ChatGPT users still rely on Google: Data
AI search is growing, but Google still dominates, as 95% of ChatGPT users visit Google, but just 14% of Google users go to ChatGPT.
What is 10x content? How to create content that ranks
10x content outperforms the competition. Learn what makes content 10x better, how to craft it, and why it’s key to dominating search and earning trust.
ChatGPT is using Google Search, multiple tests suggest
Tests reveal ChatGPT Plus quoting content only indexed by Google. Is ChatGPT Plus somehow sourcing answers using Google Search results?
Data providers: Google June 2025 core update was a big update
Google's June core update overall was a bigger update; where some sites hit by the previous helpful content and reviews updates some partial recoveries.
The complete guide to optimizing content for SEO (with checklist)
Learn how to craft content that stands out, drives search traffic, is visible in AI-powered search, and resonates with your audience.
Crystal Carter on the LLM-SEO intersection, new SEO ideas, and reasoning models
SMX Advanced speaker Crystal Carter shares insights on SEO reinvention, deep search, and why relevance is the future of search.
Google quality raters now assess whether content is AI-generated
Automated or AI-generated content may now earn a Lowest rating. Here’s what else changed in the latest quality rater guidelines update.
Google Search Analytics API gains hourly break down for past 10 days
Initially we were expecting 8 days of data, but Google gave us 2 more days of hourly data for the performance reports API.
Navigating Google’s site reputation abuse policy: What publishers need to know
Google Search Liaison Danny Sullivan addresses concerns around freelance writers, writing teams, manual actions, and more.
Ex-Hubspotters reveal 5 SEO insights about HubSpot’s traffic woes
Hot takes have been flying about why HubSpot's organic traffic declined. Here are perspectives from ex-employees.
Survey: Google updates, self-preferencing, AI Overviews are top SEO threats
To counter these threats, SEOs are focusing on content quality, E-E-A-T, traffic diversification and staying updated.
An SEO’s guide to redirects
Here’s everything you need to know about redirects, when to use them, how to implement them properly and potential issues to avoid.
6 reasons why SEO audits seem like a waste and how to fix them
SEO audits are only a waste of time if you do them the wrong way. Get more SEO recommendations implemented by solving these six problems.
Agile for SEOs: How in-house teams get projects prioritized
Here’s how the agile methodology can help in-house SEOs get their projects prioritized and implemented by cross-functional teams.
How to ‘un-ruin’ the internet: The ultimate guide for SEOs
Amid unfair industry blame for the failings of the modern web, we aim to challenge stereotypes and spotlight real individuals in SEO.
Google syntax graph merge for structured data
This allows you to use different syntaxes that can now connect together.
Using AI chatbots to 10X your keyword research
Here's why you should bake AI into your day-to-day SEO processes and tips on how to do it from SEO expert Aleyda Solis.
How market types shape marketing and SEO success
Here's why SEOs must understand business market types and how they influence the success of our marketing strategies.
How to make better SEO reports for the C-suite
Effective SEO reporting highlights the metrics that matter to the C-suite and excludes what will likely be ignored. Learn more here.
This day in search marketing history: March 6
Google Webmaster Tools adds user administration, plus: no click search study, Trusted Stores program shuttering and more.
This day in search marketing history: March 2
Happy 28th birthday, Yahoo!, plus: Semrush plans IPO, click to call ads, Google's About 260 problem, Steve Ballmer yelling at SMX and more.
This day in search marketing history: February 12
Google penalizes JCPenney for link scheme, plus: Google SEO certifications, Automated Bidding overhaul, canonical tag announced and more.
This day in search marketing history: February 7
Noogler spreads SEO myths, plus: Google posts rejected, Enhanced Campaign reactions, algorithm suggestions, Super Bowls and more
This day in search marketing history: January 31
Google releases URL Inspection Tool API, plus: AdWords IF functions, Page Speed Update confusion, local paid inclusion and more.
This day in search marketing history: January 12
Google Panda becomes a core ranking signal, plus: R.I.P. link command, Google Japan’s PageRank penalty expires and more.
This day in search marketing history: January 5
Google AdWords introduces click-to-call ads, plus: IndexNow WordPress plugin, AdWords 2x budget change, search being solved and more.
How to get the most out of the Google Search Console API using regex
Learn how to extract the maximum amount of data from the GSC API and filter difficult URLs using regular expressions.
SEOs feel content ahead of Google helpful content update
Most SEOs are taking a wait-and-see approach to the helpful content update, but many SEOs are confident their content is helpful.
7 reasons why people believe SEO myths
Here are seven reasons why people believe in SEO myths and misinformation – and what to do when these situations arise.
Google rolling out new PageSpeed Insights
Google announced these changes weeks ago but it is now rolling out under a new URL.