What are the differences between branded and non-branded local packs in Google, and how might ranking factors be weighted differently for each? Columnist Joy Hawkins shares her observations.
The speed of your mobile pages currently doesn't impact your mobile rankings, but soon it may, says Gary Illyes of Google.
There's a new SERP in town, the search engine results page generated by Gboard. And it's not just mobile search results reformatted in a horizontal layout.
Google announced increase in mobile-friendly update factors, but don't expect another Mobilegeddon.
While Google will remove PageRank scores from public view in the coming weeks, the way those scores dramatically reshaped the web will remain.
The largest Russian search engine has launched their mobile-friendly algorithm today.
To be core, the algorithm needs to be consistent enough to run by itself without much worry that it won't work right.
Say goodbye to the typical Google Panda updates. Panda is now baked in as one of Google's core ranking algorithm.
Google has pushed a core ranking algorithm update over the weekend. Did you notice ranking changes with your websites?
Webmasters and SEOs need to have a bit more patience, as Google is not releasing the updated Penguin algorithm this year.
A machine-learning AI is handling a large fraction of Google's search queries.
All the signals are pointing to a significant Google update over the past week. Here is what we think is going on.
There's often a lot of confusion surrounding quotes made by Google representatives, but there doesn't have to be. Columnist Jenny Halasz discusses how to effectively analyze and interpret such statements.
Company is serving customized search results for French, German, Portuguese and Japanese users.
Company says searchers may see some search results pages that have fewer than the typical ~10 results.
Google has confirmed that the Panda 4.2 update that started rolling out 2 1/2 months ago is still rolling out.
The Google update from yesterday was a core ranking change, something Google does throughout the year. This was not Panda-, Penguin- or HTTPS-related.
As Google adds more direct answers, top results with questionable - and sometimes completely inappropriate content - continues to grow.
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: How to Identify The Impact Of Mobilegeddon & Future Mobile Algorithm Updates Have you seen a drop in mobile rankings since the search giant rolled out its mobile-friendly algorithm? Columnist Ben […]
At SMX, Google says they hope to release a new Penguin update that is updated by itself in the next several months.
Google has noted the local ranking changes but will not confirm that it was related to the Googlebomb fix for the racist local results in Google Maps.
It has been several months since we had either a Google Penguin or Panda refresh, Google says they are working on updating it faster - but they said that before.
Earlier this month, many webmasters noticed significant Google ranking changes. Google has finally confirmed those ranking changes with us.
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Launches Custom Voice Actions For Third Party Apps Voice Actions will allow users to not only launch but explore content in apps. For Task Completion, Cortana Now Integrates More Deeply […]
It has been over 4 months since a Google Penguin or Panda update and Google's John Mueller tells us the data updates are currently done manually.
Google says error rates on voice searches are only 8%, down from 25% just a few years ago.
Google's Zineb Ait Bahajji is quoted as saying at SMX Munich the upcoming mobile-friendly algorithm will impact more sites than their Panda or Penguin algorithms.
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: What’s The State Of Link Building For SEO In 2015 & Beyond? The rules regarding link building are seemingly always changing, so columnist Jayson DeMers lays out thoughts about what’s safe, […]
Google will take algorithmic action on more doorway pages in the near future. The new algorithm adjustment will impact these pages trying to increase their search footprint.
Google To Continuously “Optimize” The Penguin Algorithm As It Goes
Google already penalizes sites that provide a bad experience to mobile searchers. Now the company has confirmed that it’s testing with what seems like a boost for those providing a great experience. Google said today that it is experimenting with giving sites that have earned its new mobile-friendly label some type of special treatment within its ranking algorithm. From […]
Contributor Jim Yu shares proprietary data that will help you determine how the latest Panda update might affect your site -- and how you should adjust.
Google updated their Penguin algorithm with version Penguin 3.0 late Friday night. The Penguin algorithm primarily looks at a site’s backlink profile and may demote a site that appears to have a poor backlink profile. The Penguin 3.0 release was communicated very poorly by Google. With Google only confirming the update 24-hours after the update […]
I personally spend a lot of time within the SEO space investigating claims of Google algorithm updates; it is a fascinating topic because there are so many variables involved and a lot of secrecy on Google’s end around its search algorithms. Often, Google will not confirm updates or algorithm refreshes. Plus, with manual actions and link […]
Google continues to expand the number of quick answers it offers in its results, as well as the size of those answers themselves. But since Google takes these answers from other sites without any human review, that can lead to goofs. The latest: some advice on eating sushi that might not go down well with […]
Microsoft’s Igor Rondel, Principal Development Manager of the Bing Index Quality team published a blog post on the Bing Search blog named Web Spam Filtering. In the post, Igor shares how Bing goes about detecting, processing, and filtering out search spam from their index. Bing outlines some ways they use methods of discovering and then […]
Last Thursday, Google launched a new ranking signal to give HTTPS sites a ranking boost, a small ranking boost, to encourage webmasters to migrate their sites from HTTP to HTTPS. In our story from Thursday, we covered why Google is doing this and the concerns some SEOs had with the migration, as well as the […]
Google To Give Secure Sites A Ranking Boost Google has announced that going HTTPS — adding a SSL 2048-bit key certificate on your site — will give you a minor ranking boost. Google says this gives websites a small ranking benefit, only counting as a “very lightweight signal” within the overall ranking algorithm. In fact, Google […]
On July 24, 2014, Google released a major local search algorithm update, we named Pigeon. Google told us the new algorithm will lead to a more useful and relevant experience for searchers seeking local results. But like with any new algorithm launch, there are always bugs, unexpected outcomes and less relevant results. A search for […]
Google has released a new algorithm to provide a more useful, relevant and accurate local search results that are tied more closely to traditional web search ranking signals. The changes will be visible within the Google Maps search results and Google Web search results. Note: We’ve named this update the Pigeon update. The core changes […]