Google search update aims to show more diverse results from different domain names
Another Google search update has rolled out this week, this one deals with domain diversity in the search results.
Topic: Algorithm
Google and Bing talk web spam and penalties
How Bing and Google do algorithm updates to improve their search results and how to deal with penalties.
Google released a broad core search algorithm on March 12
A rare Google confirmation came related to a Google search algorithm update this week. Google restated previous advice that there is no fix if your site was negatively impacted.
How Google will shift resources to media search and other tidbits from Gary Illyes’ AMA on Reddit
The Google webmaster trends analyst also touched on topics like the possibility of an Indexing API, whether internal over-linking penalties exist and how the clustering of duplicate pages works.
DuckDuckGo study says Google search personalization perpetuating ‘filter bubble’
Google's response is that significant SERP personalization is 'a myth.'
Google confirms ‘small’ search ranking algorithm update this past week
Did you notice any changes to your web sites traffic or ranking in Google?
When Facebook went down, direct traffic to news sites went up
Facebook users turned to Google search or went directly to publishers.
Google’s latest close variants change has search marketers rethinking keyword match types
Here's what some marketers are saying about the move to include same meaning queries in exact match close variants.
After Google manual actions expire, algorithms may handle some of those site penalties
Google has confirmed again that manual actions, human-driven search penalties, can expire over time.
SEO Toolkit
This DIY SEO Toolkit is full of free SEO tools to get you started with search engine optimisation. It doesn’t include every tool out there, simply what you need to get on with SEO without paying a penny. I have used and personally recommend every single one of the SEO tools listed below. All of […]
How Search Engines Rank Pages
Google ranks pages by using an algorithm to search its massive database of everything it can find on the internet, and find pages that seem relevant to each individual search. For popular searches, it will have cached the results (or some table of top results at least) so that it can serve them even faster. […]
Google: August core algorithm update still rolling out
Google has given us an update on the big Google search algorithm update. It will take a few more days to fully roll out.
Google confirms broad search algorithm update is rolling out
There is no "fix" if your website was hurt by this last Google update, Google says. But at least you know there was indeed a Google update that may have impacted your website in a good or bad way.
Google updates its search quality rating guidelines
Google has published a revised version of the 164-page set of guidelines used to help human 'quality raters' evaluate online content and provide feedback to Google
YouTube aims to show more authoritative search results around news topics
Google to provide more sources and context on breaking news-related searches in YouTube.
Search and direct mobile navigation surpass Facebook as traffic referrers
The shift is likely the result of Facebook algorithm changes, but other factors may also be at work.
What You Should Post
For anyone running a social media account for professional reasons, writer’s block can be a real problem. While unbridled enthusiasm for a topic can get you started, in the long run almost everyone runs out of steam. This can be a real problem as social media marketing demands that you provide constant posts and updates […]
Research: Google local algorithm uses 2:1 clustering formula
Study identifies Local Pack results distance pattern.
Google confirms core search ranking algorithm update
Google acknowledged the suspected update but says there is nothing webmasters can do to fix their sites if they dropped in rankings.
Search outpaced social for referral traffic last year, driving 35% of site visits vs social’s 26% share of visits
According to a new referral traffic report from Shareaholic, 2017 was the first time since 2014 search owned a larger share of visits over social.
What’s going on with Google brand CPC?
Brands may be at Google’s mercy when it comes to the price of branded traffic, but Columnist Andy Taylor outlines steps they can take to reduce their CPC pain.
Private blog networks: A great way to get your site penalized
Columnist Kevin Rowe explains what private blog networks (PBNs) are, how to identify them, and why you should steer clear.
The AdWords 2x budget change: Considering the potential impact
There were still many questions about how this sudden change will affect ad delivery and spending.
SearchCap: Google & Walmart, Yandex’s Korolyov & Local SEO
Below is what happened in search today, as reported on and from other places across the web.
Google updates quality raters guidelines with details around non-English language web pages
Google made some small tweaks to their quality raters guidelines on July 27, 2017. The previous update, on March 14, 2017, was much larger.
Google Now is dead, long live ‘the feed’
Google is killing the 'Google Now' name but improving the underlying functionality to make it more controllable, engaging -- and searchable.
How Google measures the authority of web pages
Google has no single authority metric but rather uses a bucket of signals to determine authority on a page-by-page basis.
Google launched more than 1,600 new changes in search last year
Google has been busy with 1,653 launches, 9,800 live traffic experiments, 18,015 side-by-side experiments and 130,336 search quality tests.
Google did not ban Infowars; did rescind quality example using an Infowars article
Infowars article was used to help illustrate how quality raters might judge content, but raters have no power to censor, ban or penalize pages.
Google expands fact-checking effort to all searches worldwide
Is an online claim true or not? Google hopes special callouts for fact-checking articles will help searchers get the right answers or better make their own decisions.
Google to further dilute exact match in AdWords; will ignore word order & function words
Not just for plurals anymore, close variants will extend to include word ordering and function words in inexact match keywords.
Google launches new effort to flag upsetting or offensive content in search
Using data from human "quality raters," Google hopes to teach its algorithms how to better spot offensive and often factually incorrect information.
Google: No comment on possibility of a Feb. 7 algorithm update
Did your rankings in Google get better or worse over the past week? Many webmasters and SEOs are noticing some significant changes in Google's search rankings algorithm.
Google is testing a new way to report offensive Autocomplete suggestions
Feedback tool is currently in limited testing, but company hopes to launch it worldwide soon.
SearchCap: Happy New Year’s, Santa tracker & Google’s new recipe results
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: A year in review: Search Engine Land’s top 10 columns of 2016Dec 30, 2016 by Jessica Thompson Which topics drew the most attention within the search industry this year? From infographics […]
Official: Google makes change, results are no longer in denial over ‘Did the Holocaust happen?’
Criticized for listing a Holocaust-denial site first, Google's results are finally changing -- but probably due to external factors.
How Google uses machine learning in its search algorithms
Gary Illyes of Google tells us Google may use machine learning to aggregate signals together for better search quality, and with RankBrain.
Google says Penguin 4.0 rollout now complete
If you haven't seen a Google Penguin recovery by now, you may still need to do some link cleanup. Google Penguin 4.0 is now fully rolled out.
Google updates Penguin, says it now runs in real time within the core search algorithm
The latest announced release, Penguin 4.0, will also be the last, given its new real-time nature.
Is Google filtering your business in the local search results?
Seeing a shift in Google's local results? It's not just you. Columnist Joy Hawkins documents what appears to be a recent refresh to Google's local ranking filter.