Google helpful content system update rolling out now (December 2022 update)
This update adds new signals and also brings the helpful content update globally for all languages.
Topic: Algorithm
Is Google Search getting worse?
Are your search results less useful than they were years ago? Are you seeing more ads, more links to ads, and more spammy content?
How Twitter uses Signals to help you discover more content, creators, and accounts
New Tweet recommendations can be a great tool for discovering and connecting with new acocunts. But sometimes they just get it wrong.
Instagram is testing 2 new ways to control your feed
With new ways to hide posts, brands will need to rethink what types of content they publish if they expect to remain in front of users.
Using lookalike audiences to reverse the marketing funnel and generate quality leads
Lookalike audiences aren't dead yet. Even with iOS14 changes, the right seed list can help drive interest, engagement, and conversions.
Twitter’s algorithm ranking factors: A definitive guide
A review of many of Twitter’s patents reveals some indications of criteria that are influential to rankings that are not readily apparent.
Google updates its title algorithm for multi-language or transliterated/scripted titles
Make sure your titles match the language and/or script of your page or Google may change it for you.
4 elements of good content, according to Google research
What makes a piece of content good? Google's research says it should be intellectual, sensorial, stimulating and emotional.
A guide to machine learning in search: Key terms, concepts and algorithms
Want to understand how machine learning impacts search? Learn how Google uses machine learning models and algorithms in search.
Google Broad Core Algorithm Updates: Everything you need to know
What is a broad core algorithm update? Learn the complete history of Google's core updates, what they are, and what's important for SEO.
Google explains how it deduplicates Top Stories from main search results
Content that appears in the first slot of the Top Stories section may be deduplicated from the main results if the Top Stories box appears before the main results.
Google algorithm updates 2021 in review: Core updates, product reviews, page experience and beyond
Google had a busy year of search algorithm updates in 2021, but some might question the timing of many of those updates during an already super stressful year.
Navigating Google’s title changes: The rollout, what’s happening now and what you can do about it
SEOs share their experiences with Google’s new system for generating title links and what they’re doing to keep their titles intact.
The keys to ranking well on YouTube and your thoughts on the new Ads policies; Monday’s daily brief
Plus, how to optimize for Bing search
Why did Google rank this site? Well, now they’ll tell you; Friday’s daily brief
Plus, how long does your site need to keep redirects?
Change is what search marketers expect; Wednesday’s daily brief
Plus, AMP labels are gone and Google Ads releases three-strikes policy.
Google categorizes what organic search traffic drops look like
This is the first time Google illustrated what different types of traffic drops look like.
Google Ads API, Partner badges, and reputation algorithms; Friday’s daily brief
Plus, check out our updated guide to Bing SEO
Check your YoY reporting and how to set HARD, DUMB or FAST search marketing goals; Monday’s daily brief
Plus, ORM strategies when attack sites strike and Facebook says the algorithm isn't the ONLY one to blame
Google algorithm updates 2020 in review: Core updates, passage indexing and page experience
Despite the pandemic, Google was busy working on changes to its search ranking algorithm — here is a summary review of those changes through 2020.
Google algorithms vs Google penalties, explained by an ex-Googler
This former Google quality analyst explains the difference between Google's algorithms, manual actions, quality and penalties.
Google Ads wants advertisers to give broad match another shot
Broad match keyword suggestions will start surfacing in Recommendations
Google now uses BERT to match stories with fact checks
Google has made numerous changes to auto-complete, News, fact-checking, knowledge panels, breaking news detection and more.
What SEOs get wrong about Google updates
Your ranking decline is likely not due to an update and good luck trying to figure out the ranking factors impacting your site.
Google updated guidelines to say spam reports are not for manual actions
Google only uses spam reports to improve its spam prevention algorithms.
Bing’s search ranking factors; relevance, quality & credibility, user engagement, freshness, location and page load time
Want to know how Bing ranks web pages? Here is how Bing describes it within its own guidelines.
‘What’s an ads guy doing running Google search?’
Some people may be unfamiliar with Prabhakar Raghavan's background.
Is it an algorithm update or is Google adapting to new search intent? [Video]
‘The idea that what's happening with searcher behavior is not causing these shifts means that Google is in there writing that code for every intent, every day, and I can't believe that's what's happening,’ said Dr. Pete Meyers on Live with Search Engine Land.
Google shouldn’t pause algorithm updates during the pandemic, expert SEOs say [Video]
While it’s not business as usual, search engines need to continue to help users, provide vital resources and fight against misinformation.
UK court to Google: Expose algorithm or withdraw key piece of defense evidence
Litigant Foundem has retained an SEO as an expert and wants him to review confidential docs Google submitted in its defense.
Make it easy for search engines to rank your website in 2020
Audit your website and check all the technical signals to understand how search engine algorithms are handling your content.
The big list of 2019 Google search algorithm updates
From core updates to BERT, here are the big algorithm changes that shook up search rankings in 2019.
Yandex, the big Russian search engine, releases Vega update
Yandex doubled the size of its index, made it faster and added human elements to search.
SEO myths busted by an ex-Googler
Google doesn't hate your website, AdWords don't impact SEO and 'freshness' and keywords are not as important as you think.
Facebook’s Campaign Budget Optimization is coming. Are you ready?
The time to start testing CBO is now, says Michelle Morgan of Clix Marketing.
Apple accused of favoring its own properties in App Store results
Apple says it has now adjusted its algorithm to reduce the visibility of the company's apps in key categories.
How Google Ads’ new keyword selection preferences (are supposed to) work with same-meaning close variants
A look at the potential impact of same-meaning close variants for exact match, phrase match and broad match modifier on your keyword matching.
Google launches new algorithm to better understand useful & timely information
This doesn't mean all featured snippets need to be new and fresh, it just means when the answer needs fresh content - Google will want to find fresh results.
Google made 3,200 changes to search in the past year
Do not sit idle. As Google continues to make changes, you should continue to invest in improving your web site.
Here’s the content Google aims to keep out of featured snippets
If you want to show in Google's featured snippets, be sure you're clear on the content policies for them.