Google search spend growth slows as click volume rises, reports show
Mobile continues to fuel growth in click share and spend, and Shopping remains steady growth vehicle for retail spend.
Topic: Amazon.com
App-marketer spending on Apple Search Ads Grew by 90% in less than a year
The data come from Kenshoo's Q1 2019 Quarterly Trends Report, capturing trends from more than $6 billion in ad spend.
Google takes baby steps to monetize Google Assistant, Google Home
There's a multi-faceted revenue model starting to emerge.
Searching for facts, directions, local businesses are top digital assistant use cases, says survey
Smart speaker ownership jumped from 23 percent to 45 percent of respondents since last year's survey from Microsoft.
Smart speakers set to eclipse tablets globally by 2021
Commerce, advertising or something else: The smart speaker model hasn't been figured out.
Consumers largely unaware of fake reviews problem on Amazon
Three-quarters of respondents indicated they "fully" or "somewhat" trusted Amazon reviews.
More signs that Amazon is attracting bigger search ad budgets
CPG brands, in particular, are investing more in Amazon ads, but the marketplace is still a long way from catching Google and Facebook.
What the numbers tell us about the current voice search opportunity
Since we can't segment voice from typed interactions in performance reports easily, it's helpful optimization for voice search overlaps with traditional search.
SMX Overtime: 3 tips to maximizing visual search potential
Digital agency CEO and author Kristopher Jones offers tips on making budget-friendly video and why formatting images correctly matter for page speed.
New personalized, Shopping Actions-enabled Google Shopping debuts in France
Personalized recommendations and universal checkout are front and center in the update.
Amazon to introduce video ads in mobile-app search results — report
The buy reportedly requires a minimum $35,000 budget.
Survey finds Google Home users do more, have ‘far higher’ satisfaction than Alexa owners
Alexa devices dominate, but higher Google Home NPS scores suggest it will have better word of mouth and could gain market share.
Teikametrics adds hourly bidding optimization for Amazon advertising
The solution in the Teikametrics Flywheel platform optimizes bids automatically based on a combination of Amazon and seller data.
SMX Overtime: The new realities of local search
SEO expert Damian Rollison offers insights into the sites that matter for local search and ranking besides Google My Business, and why you should put some time into managing all of them.
What’s going on with In-depth Articles on Google?
Google said there was a coding change but that it still shows high-quality, evergreen content. Close watchers say they've seen big shifts.
SMX Overtime: What really matters for SEO success
SEO expert Lily Ray offers advice on how small websites can build credibility, why depth above breadth is a good philosophy and the reason ad transparency is important.
Amazon extends Sponsored Products to AmazonFresh for CPG brands
Consumer packaged goods brands can extend their campaigns to their products sold in the AmazonFresh delivery program.
Startup helps small retailers get local inventory data online at POS
Pointy offers a way to gain more SEO visibility and compete with Amazon.
FTC busts Amazon seller for buying reviews
Diet supplements company was buying fake reviews from a vendor Amazon itself had previously sued in 2016.
SMBs bullish on virtual assistants, think Alexa has biggest marketing potential
Don't focus on the specific numbers, the interesting thing is the sentiment.
Google Actions vs. Alexa Skills is the next big App Store battle
There are thousands of Skills and Actions but very few people are using them.
Analyst: 8 billion voice assistants by 2023
Marketers need to have a voice strategy that recognizes the different use cases of different hardware devices and channels.
For retail advertisers, Shopping ads continue to overshadow text ads
Fourth-quarter reports from Marin and Merkle highlight the importance of Shopping ads for merchants' search advertising strategies.
Is Google Maps what augmented reality has been waiting for?
AR walking directions could be a breakthrough application for the industry.
SearchCap: Google XML sitemaps, Amazon ads & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Managing sitemap XML with Google Search ConsoleFeb 8, 2019 by Detlef Johnson What to look for in Search Console indexing reports, plus learn why and how to create a dynamic Sitemap […]
Key considerations for achieving success on Amazon
Expert tips for making the most of Amazon's advertising offerings and factors to manage before you even get started.
SearchCap: Google performance reports consolidated, Bing crawler to slow & Google EU test impact
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing to publishers: Start using new Bing URL submission process for indexing nowFeb 7, 2019 by Barry Schwartz Do you have new or updated content you want Bing to discover faster? […]
5 takeaways from Google’s Q4 2018 earnings for search marketers
Google executives discussed search experience, campaign, device and performance updates on Monday's earnings call.
SearchCap: Quora keyword targets, Angular SEO & old stock SEO
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Learn how to manage product unavailability without hurting your SEOFeb 1, 2019 by Max Cyrek When your e-commerce site has out-of-stock products, here are strategies to manage your indexed pages and […]
SearchCap: Digital agency survey results, Bing Webmaster Tools, Google Search Console
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Client in-housing, competition for talent top digital agency concerns Jan 31, 2019 by Ginny Marvin Marketing Land’s first Digital Agency Survey finds the sector is weathering digital transformation well, but the […]
Client in-housing, competition for talent top digital agency concerns
Marketing Land's first Digital Agency Survey finds the sector is weathering digital transformation well, but the growth of data-driven marketing has made it clear where they need to hire.
SearchCap: Bing Maps API, Google and YouTube ads and targeted SEO
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Now your Google text ads can show on YouTube search results, tooJan 30, 2019 by Ginny Marvin Google says early tests have shown similar performance results for text ads on YouTube […]
Agencies say search, social spend will rise, but increases target 5 platforms
While Amazon and LinkedIn cracked the top five, our survey finds second-tier platforms are much less likely to see spending increases in the coming year.
SearchCap: Google AMP errors, Google My Business messaging & Search Engine Land Awards
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: DuckDuckGo is growing fast but not enough to grab SEOs’ attentionJan 28, 2019 by Greg Sterling The search engine’s share is small but some of its metrics are better than Bing’s, […]
4 building blocks to help your brand’s SEO strategy succeed
Crawlability, optimization, brand engagement and knowledge-content creation are all important pieces to create a more competitive SEO program.
SearchCap: Amazon adds acquisition metrics, Google Posts, SMX West starts next week
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Get started with marketing automation–learn the terms you need to know Jan 23, 2019 by Digital Marketing Depot For businesses involved in digital marketing, marketing automation has quickly become a game-changer. […]
Amazon adds customer acquisition metrics for Sponsored Brands campaigns
The "new-to-brand" set of metrics are also available for Amazon sellers' display and video ad campaigns.
The Most Critical Google Ads (AdWords) Trends of 2019
Search engine marketing (SEM) has been a game-changing marketing tool for companies for the last ten years. But today, creating a simple ad is not enough to keep driving traffic to websites. Search has become so complex that it is prohibitively difficult for the average individual to create a successful search ad. AdPoint Agency, a […]
SearchCap: Amazon’s record-breaking holiday season, Google My Business updates, more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Amazon had a record-breaking holiday season, here’s how advertisers managed it Jan 22, 2019 by Melissa Reilly The holiday season brought improved Sponsored Brand ad copy approval times but policy enforcement […]
Amazon had a record-breaking holiday season, here’s how advertisers managed it
The holiday season brought improved Sponsored Brand ad copy approval times but policy enforcement was fairly inconsistent. However, new feature rollouts should continue to be helpful into the new year.