Topic: Andrew Shotland

Apple Maps Using New Partners For Multiple-Location Map Submissions

In October Apple launched Apple Maps Connect, intended to allow individual business owners to edit or add local business listings directly into Apple’s database. Apple told me at the time that it wasn’t intended for webmasters or outside agencies to manage multiple locations or listings on behalf of their clients.  However I knew that would immediately arise as a question. Accordingly, local SEO Andrew Shotland […]

Survey: Quality Of Citations Matters More Than Quantity

At the start of August, David Mihm published the findings of the latest installment of the Local Search Ranking Factors Survey. This year, the breakdown & presentation of survey results has been taken to a new level. Ranking factors are grouped by signal type (e.g., Place Page Signals), then further broken down by result type […]

SearchCap: The Day In Search, January 29, 2013

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: BrightLocal’s Local SEO Industry Survey Now Open Local SEOs are being invited to take the Local SEO Industry Survey 2013, which is being organized again this year by the local SEO […]

Top Search Marketing Columns & Contributed Features Of 2012

As an industry news publication, the majority of our visitor traffic comes to our site to read daily news updates, in-depth coverage of search engine technologies and ever-evolving search engine algorithms. On top of the hardest working full- and part-time editorial staff in search, we have over 100 guest columnists who dedicate a significant amount […]

SearchCap: The Day In Search, July 13, 2011

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Why The Search Engines Still Need Display Search ad revenues remain the driving force behind the big search engines, Google and Microsoft’s Bing. However, the rise of display advertising and the […]

SearchCap: The Day In Search, May 16, 2011

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Boasts Of $64 Billion In Economic Impact In conjunction with National Small Business Week, Google is trying to burnish its image by touting the economic impact that its programs, including […]

SearchCap: The Day In Search, March 23, 2011

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Yahoo Reveals Secrets Of “Search Direct” Alogrithm I had about 20 minutes with Yahoo’s Shashi Seth after the press conference to discuss a range of things related to the Search Direct […]

New Place Search Shows Google’s Commitment To Local

Today Google formally rolls out its new presentation of local results, called “Place Search.” It offers a dramatic change to the look and feel of SERPs on Google.com. The first and most obvious change is that the “7 Pack” is gone. And there appear to be some fairly major SEO implications, which should provide many […]

SearchCap: The Day In Search, October 14, 2010

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Q3: $7.29 Billion, Display And Mobile Showing “Momentum” Google said it earned $7.29 billion in Q3 2010, an increase of 23% compared to the same period in 2009. Quarterly growth […]

SEO

Live Blogging BIA/Kelsey’s DMS ’10 Conference – Day 2

I’ll be live blogging Day 2 of the Directional Media Strategies 2010 (#DMS2010) conference here, starting at about 8:30 AM, CST, September 15. (See Day 1 and Day 3 here.) —————————————————————————————- (Sorry – started late due to large traffic jammage on the tollway) DMS ’10 Spotlight: The ‘Deal a Day’ Phenomenon Perry Evans of Closely […]

SearchCap: The Day In Search, August 11, 2010

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Twitter Preparing Official Tweet Buttons: Report Twitter is planning to launch an official “Tweet” button this week, according to Mashable. The button will come in three forms, according to internal Twitter […]

Twitter Will Put Retweets Back In Search Results

There’s been some commotion from bloggers and Twitter users who noticed this week that retweets had suddenly disappeared from Twitter search results. But Twitter says this isn’t part of a “war” on traditional retweets, and things will soon revert back to normal. The issue is that retweets weren’t showing up in search results for logged-in […]

Year In Review: Local Search & Maps

While analysts and practitioners have been prognosticating the imminent arrival of local search for the last several years, 2009 was finally the year that proved us right. A number of innovations and developments in mobile search, such as the widespread adoption of the iPhone, the release of Android, and a burgeoning number of location-based apps […]

Google, Yahoo, Bing Bury GeoCities.com, But Some Zombie Sites Are Still Alive

Although some GeoCities web sites are still online, all three major search engines have removed the domain from their search indices. As of this morning, a site:geocities.com search on Google, Yahoo, and Bing shows that geocities.com is dead and buried. Yahoo announced earlier this year that GeoCities — a free web hosting service that it […]

SEO

Which Internet Yellow Pages Site Has The Best Rankings?

One of the challenges for a local business that wants to rank for phrases like “reno dentist” or “nashville accountant” is that the large Internet yellow pages sites and similar local directories often take up a lot of the real estate on search results pages for “city category” phrases. Ergo, one of the most basic […]

SEO

Google Showing Local Results On Non-Local Queries

Google is rewriting the local search space. They’re now showing local search results — a map, business listings, and more — even when searchers use generic terms that don’t include a local word. This was spotted in London last week, written about on Saturday by a California florist, and spread widely yesterday when Mike Blumenthal […]