SearchCap: The Day In Search, July 13, 2011

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• Why The Search Engines Still Need Display

  Search ad revenues remain the driving force behind the big search engines, Google and Microsoft’s Bing. However, the rise of display advertising and the threat of “new” competitors in the display arena, such as Facebook, are causing the search engines to scramble for a way to get a bigger piece of the display pie. While […]
• Bing Hits All-Time High Market Share, But Isn’t Taking It From Google

  Bing hit all-time high market shares in June for both “core search” and “explicit search” according to the latest comScore figures out today. But, Bing’s gains aren’t coming at Google’s expense; Google maintained its share in explicit search and made gains of its own in core search. Here’s a look at what comScore is reporting: […]

• Mark Zuckerberg & Top Google Execs Drop, By Choice, From Most Followed On Google+

  The irony of Facebook CEO Mark Zuckerberg being the most followed person on Google+ is over. He’s disappeared from the top rankings, along with Google CEO Larry Page who was the second most followed and other Google execs. By choice, they’ve all gone stealth on follower counts, it seems. Google+ allows you to show the […]

• 5 Ways To Find Link Opportunities For B2B SEO Campaigns

  B2B marketers, it is unbelievable that we are already halfway through 2011. While I hope your SEO campaign thus far has yielded positive results, it is not uncommon to fall behind schedule, as unexpected initiatives arise. Link building is often the first SEO initiative that we see clients getting delayed on, or leave unattended in […]

• What Your UGC Or Community Site Can Learn From Google+ And Quora

  We have a lot to learn in the upcoming Clash of the Titans cage match: Google vs. Facebook. The nastiness has already started with Facebook blocking the chrome extension to download FB friends and numerous petty PR quips. Twitter further kicked the hornets’ nest by letting their data agreement with Google lapse. (This was a […]

• 3 Dead Excuses For Badly Designed Landing Pages

  Landing pages almost have a tradition of bad design. After all, it’s easy enough to slap a headline, a few bullets of text, and an image next to a form and — voilà! — you have a landing page, right? “Landing pages” have proliferated as a check-the-box feature: sure, we do landing pages. The problem […]

• Data Visualization & Infographic Search Engine Visual.ly Launches

  Infographics (or data visualizations) are all the rage in content marketing today, and Visual.ly is launching with hopes of becoming “the largest community for sharing, creating and promoting data visualizations.” The site currently offers a search functionality and a submission feature to help users find & share infographics from across the web. As expected with a […]

• WhitePages Gets “Localicious” With Android Search App

  WhitePages.com has launched a couple of new local search products this morning. Both are focused on neighborhoods and “hyper-local” information (hate the term). One is effectively a neighborhood-based social network called WhtePages Neighbors. The other, the subject of this post, is a new Android search app called “Localicious” I won’t go into WhtePages Neighbors except […]

• New Android Market Better, Offers Movie Rentals

  Perhaps the best thing about the new and improved Android market is movie rentals. For others it may be books and still others may like the easier app discovery. For me it’s movies. The online Android market has had movie rentals but they haven’t been available directly on the phone until now. The new Android […]

• Tablet Targeting Comes To All AdWords Accounts

  The tablet-specific AdWords targeting Google promised back in May is now rolled out to all accounts, according to a blog post by the search company. Access the “Tablets with full browsers” option under the “Networks and devices” section of Settings. Previously, one could target iPads under Mobile Devices, but now tablets of all types get […]

Search News From Around The Web:

Applications & Portal Features

• 10 Inexplicable Google Translate Fails, Search Engine People

Business Issues

• Google costs in focus after busy quarter, Reuters
• Google Employee No. 59 on Google , Privacy and Why He Left, Wall Street Journal
• Google Staffing Up On Patent Lawyers And Experts, TechCrunch
• Why I left Google. What happened to my book. What I work on at Facebook., Paul Adams

Local, Maps & Mobile

• Terrorists trying to use Google Street View: Report, ndtv.com

Searching

• Let’s call rewriters "rewriters", not "aggregators". Also: why Techmeme is wonderful., Gabe Rivera

SEM Industry

• Google Schwag Give Away For AdWords International Advertising Tips, Search Engine Roundtable

SEO & SEM

• 9 Ways in Which PR Teams Fail SEO, explicitly.me
• AdWords CPA Bidding Basics and Best Practices, PPC Hero
• Blog Design for Killer SEO – Infographic, SEOmoz
• Google Patent Granted on PageRank Sculpting and Opinion Passing Links, SEO By The Sea
• Google Places: Reputation Management or Extortion in the Moving Industry?, Mike Blumenthal
• How to Analyze Your PPC Ad Positions, Search Engine Watch
• What Small Business Clients Need to Know About Keywords and SEO, SEOmoz

Social Media

• Google fervor may be making Facebook nervous, Computerworld
• Twitter for Android – Now with Push Notifications and Multiple Accounts, Twitter Blog
• Zuckerberg closes off google account so he can’t be tracked, The Inquirer

Recent Hot Items From Sphinn, Our Social News Sharing Site:

• Discussion: Recommended SEO/PPC/Social Media/Internet Marketing Books? – There's no lack of books to choose from when it comes to SEO, PPC, social media, analytics and just about any/every other aspect of Internet marketing. In our "Discussion of the Week," we want your recommendations for great books! Consider it a summer reading list of sorts – what would you suggest the rest of read, and why?
• What is Google+ Really all About? – Good post covering the data behind Google+.
• A Beginner's Guide to Google Analytics 5 – Version 5 of Analytics has just rolled out to many users, and there have been some fairly significant user interface changes. We’ve compiled everything you need to know to get started with Analytics in general, and specifically with Version 5.
• From Here On Out, Do What You Love – A personal success story in the search marketing industry.
• The Responsibilities of SEO Have Been Upgraded – Randfish shows how SEO job duties and required skills have changed over the years.
• How To Make Awesome Landing Pages for Local PPC – How to easily customize your PPC landing pages for a local audience.
• The Heart Of SEO: 8 Everlasting Truths, Part 1 – Marty uses old school business principles to illustrate truths about SEO.
• What Will Google Plus Google Places Equal? – Andrew Shotland offers up some great theoretical perspective on what Google + will mean for local search and small business marketing in general.
• How to Acquire Demographic Insights from Your Remarketing Campaign – Good post on gaining and applying demographic insights for your PPC remarketing campaigns.
• Robert Scoble Apologizes to the SEO Industry – Sometimes he just gets it wrong.