Leading local SEO predictions: Reserve with Google will grow, real-time local inventory gets real
GMB messaging, voice search optimization, local inventory data, Q&A and the decline of SMB websites are all explored.
Topic: Andrew Shotland
SearchCap: Google Speed Update, schema reviews & PPC artificial intelligence
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: The Google Speed Update: Page speed will become a ranking factor in mobile searchJan 17, 2018 by Barry Schwartz Starting in July 2018, Google will finally use mobile page speed as […]
Local ranking factors study finds reviews, organic SEO best practices boost local visibility
This is the second year of the LocalSEOGuide ranking factors study, performed in conjunction with UC Irvine.
SearchCap: Google search location changes, GOOG earnings & Facebook marketplace
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google searches now correspond to user location instead of domainOct 27, 2017 by Amy Gesenhues Users can still change their search settings to select a country service if desired. Mobile-first updates […]
SearchCap: Alexa & Cortana, Google Assistant speakers & Google Maps parking
Below is what happened in search today, as reported on and from other places across the web.
SearchCap: Gboard update, Locadium launch & EPIC privacy
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Privacy group files flawed complaint against Google Store Sales MeasurementJul 31, 2017 by Greg Sterling EPIC gets the basic facts wrong about the data being used in Google program. Locadium: a […]
Locadium: a new ‘point solution’ to monitor GMB listings changes
Tool from LocalSEOGuide tracks changes to local listings on Google.
Just released: 2017 Local Search Ranking Factors survey results
After taking a year off, latest version of survey again features educated opinions from almost 40 local search experts.
SearchCap: Chrome without GoogleBot, stacked PPC bidding & local SEO
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: New study confirms Google doesn’t use Chrome browser data to discover new URLsMar 15, 2017 by Barry Schwartz GoogleBot did not visit a test page that Chrome accessed days before. Here’s […]
SearchCap: Google algorithm changes, Google Maps lists & people also ask
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google: No comment on possibility of a Feb. 7 algorithm updateFeb 13, 2017 by Barry Schwartz Did your rankings in Google get better or worse over the past week? Many webmasters […]
Eat Local: Our Top 10 Local Search Columns of 2016
Hungry for some good local SEO content? Satisfy your hunger with Search Engine Land's 10 most popular local search columns of the year.
SearchCap: Google offensive, local SEO & small business
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google studying ways to deal with offensive search suggestions & resultsDec 16, 2016 by Danny Sullivan Facing criticism over “fake news,” inappropriate search suggestions and more, the search company is looking […]
SearchCap: SEMPO survey, HTTPS & Halloween
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Take the State of Search Survey from SEMPO & Search Engine LandOct 31, 2016 by Barry Schwartz Take the SEMPO survey and win access to SMX West and other excellent SEM-related […]
SearchCap: Google iOS app, broken AMP & Apple results
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google iOS search app adds Touch ID for reentering your private searchesSep 27, 2016 by Barry Schwartz Google’s iOS search app can unlock your incognito mode private searches using Touch ID. […]
Apple now has public place pages — but what exactly are they for?
Apple places URLs appear to be for the purpose of sharing with non-Apple users.
Local Search Advantage: SEO, Linkbuilding, Voice Search, Mobile Wallets & More
SMX East workshop on Monday takes a deep dive into all things local search.
SearchCap: Google real time carousel, In Apps search & AdWords sitelinks
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google introduces the ‘search live coverage carousel’ for real-time indexing & search results Aug 31, 2016 by Barry SchwartzIs this the real time Google indexing API? Google is now piloting the […]
Google Local Business Cards or Posts about to roll out to ‘thousands’ of SMBs
Search feature will soon be broadly accessible to local businesses and their agencies.
SearchCap: Bing & Google Olympics, Yahoo tests & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing adds 2016 Rio Olympic Games search feature & “Events to Watch” prediction toolAug 1, 2016 by Amy Gesenhues Powered by Bing Predicts, the new “Events to Watch” tool will be […]
SearchCap: Google’s internet speed testing tool, Landy Awards call for entries & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: SMX Advanced 2016 recap: Harnessing SEM analytics for smarter automation Jun 28, 2016 by Christi Olson Columnist Christi Olson provides tips and advice from PPC experts on how search marketers can […]
SearchCap: Google shopping ad filters, Google maps speeds up & Yandex algorithm update
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google testing filter buttons for Shopping ads: Filter by local availability, top rated and moreJun 9, 2016 by Ginny Marvin The new test offers more opportunity for ad exposure beyond the […]
SearchCap: Google bans payday loan ads, Alexa works with Kayak & More
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google bans ads for payday and high-interest loans May 11, 2016 by Ginny Marvin As of July 13, the ads will no longer be accepted in AdWords. A script for getting […]
SearchCap: Google penalties, Google appeals & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Don’t trust Google to structure your local dataApr 11, 2016 by Andrew Shotland As Google increasingly incorporates direct answers and other types of featured snippets into search results pages, columnist Andrew […]
SearchCap: Google AdWords app streaming, Bing March Madness & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google launches Trial Run Ads for apps in search results to let users play before installingMar 14, 2016 by Ginny Marvin The app streaming ads allow Android users to play with […]
Get Your Local On At SMX West & Local Search Workshop In San Jose
Join the pre-conference workshop for a broader and deeper dive into local.
SearchCap: Google Link Command, Franchise SEO & Conversions
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google’s Classic Link Operator Showing Signs Of Being Turned Off For Good?Feb 15, 2016 by Barry Schwartz Google has said their link operator is not dead but continues to tell webmasters […]
SearchCap: Google Algorithm Update, Android Apps In Search & 16 Product Listing Ads
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Core Algorithm Updates Continue As SEOs Notice Weekend Google UpdateJan 18, 2016 by Barry Schwartz Another Google update this weekend has been confirmed, but it is a core update, not […]
SearchCap: Google Penalty, Yandex Actions & Google Shopping
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: For Some Broad Queries, Google Shopping Showing Top Categories On Mobile, Not PLAsNov 23, 2015 by Ginny Marvin The new mobile experience is among the updates released before the holiday shopping […]
Foursquare Joins Apple Maps Data Sources As Company Builds Out Ecosystem
Apple continues to improve its mapping product by adding new features and content, albeit often under the radar. Last year, reviews and content from Booking.com and TripAdvisor began to show for locations and travel destinations, especially outside the US. In June of this year, the company introduced public transit routing as part of iOS 9 […]
SearchCap: Bing Mobile Test, Yahoo Product Ads & Bing Ads Editor For Mac
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing Launches Their Mobile-Friendly Testing ToolNov 12, 2015 by Barry Schwartz A year after Google launched their mobile-friendly testing tool, Bing has launched their own similar version, the Bing Mobile Friendliness […]
SearchCap: Google Expands Hotel Ads Program, Local Search Top Channel For Businesses & More
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Google Expands Commission-Based Hotel Ads Program Sep 22, 2015 by Ginny Marvin Book on Google ads now available on desktop in the US. Local Search Voted Most Powerful Channel For Local […]
SearchCap: Russia Right To Be Forgotten, Bing Ads, Google AdWords & Bing Pong
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google AdWords Location Extensions Can Also Show Ratings Stars Now Ratings from Google My Business page listings are automatically eligible to show up in search ads. Bing Ads Introduces More Functionality […]
SearchCap: SEO Evolution, Megalytics & SEO Migration
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Search Ascending: The New Brand Strategy Advertisers have long used paid search as a direct response tool to reach consumers who are ready to make a purchase, but columnist John Cosley […]
Local SEO Landing Pages 2.0
Local businesses attempting to rank in multiple locations may find themselves running afoul of Google's guidelines if they aren't careful. Luckily, columnist Marcus Miller has outlined some tips to keep your local landing pages white hat.
SearchCap: Google Map Maker Suspended, Uber & Nokia HERE & Mom’s Day
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: How To Acquire A New Location & Avoid Screwing Up The Local SEO Expanding your business by acquiring a new location? Columnist Andrew Shotland discusses how to preserve its existing search […]
SearchCap: Mobilegeddon Is Coming, AdWords Campaign Reporting, France Wants Open Algorithm
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Web History Adds Download Option & Drops Filter Options Google makes two large updates to Google Web History, you can no longer filter the results but you can now export […]
SearchCap: SEO Support, SEO Mistakes & DuckDuckGo Answers
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: DuckDuckGo Now Supports Instant Answers In French, German, Czech & Polish Languages Now you can get 9 million answers in French, German, Czech & Polish from DuckDuckGo. AMA: Common Local SEO […]
Why You Should Attend Local Search And Geo-Marketing Intensive At SMX West
SMX West is coming up fast. On March 2 there are a number of workshops and intensives being held before the main conference starts on Tuesday, March 3. One of those is the Local Search Advantage. In truth every digital marketer should be interested in location-based search and marketing — 94 percent of conversions happen […]
SearchCap: Bing & Yahoo UI Tests, Lyric Sites Dive In Google & Google News More Trusted
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: What Time Is The State Of The Union? White House Uses SEO To Spread The Word President Barack Obama will deliver his 2015 State of the Union at 6pm PT tonight. […]