Apple is expanding ads on iPhone and iPad
When Apple stopped third-party app tracking, they weren't doing it to protect users' privacy. They had something bigger in mind.
Topic: App store
FCC tells Google, Apple to remove TikTok
The social media app is once again in hot water as more than 80 internal meetings show that user data has been breached.
Apple Search campaigns shifting to cost-per-tap (CPT) pricing model
Starting this month Apple is shifting their CPM pricing to the more updated cost-per-touch model
Platforms that have suspended ads in Russia
In addition to political and economic sanctions, the conflict in Ukraine has prompted many crucial platforms to cut off advertiser access to Russian audiences.
Google provides some reasons why it won’t use your HTML title tags; Monday’s daily brief
Plus, Instagram tests ‘Map Search’ and last-minute holiday shopping SEO tips.
Now you can speed up your site indexing in Bing; Tuesday’s daily brief
Plus, Q&A about ETAs and RSAs
Apple’s data-collection ‘nutrition labels’ for apps will begin appearing next week
Developers are now required to self-report to Apple on the data they collect from users. Very few will escape the new rules.
Does the Google antitrust case make an Apple search engine more likely?
The DOJ may cause Apple to accelerate plans for its own engine.
Congressional report blasts Google, Apple, Amazon and Facebook as monopolistic ‘gatekeepers’ of the digital economy
Breaking up these companies will apparently be on the table.
Facebook launches free ‘paid online events’ for SMBs and others
The new all-in-one tool will be free for at least a year, the company says.
Social Shorts: TikTok’s future, Quora lead-gen ads, Facebook’s India plans
TikTok and LinkedIn under one roof? “Microsoft is in talks to acquire TikTok, the Chinese-owned video app, according to a person with knowledge of the discussions, as President Trump said on Friday that he was considering taking steps that would effectively ban the app from the United States,” The New York Times reported Friday. The […]
Apple, Amazon, Google and Facebook set to preview antitrust defenses before Congress
Sure to be a marathon, the hearings could be dramatic or incredibly dull.
Apple accused of favoring its own properties in App Store results
Apple says it has now adjusted its algorithm to reduce the visibility of the company's apps in key categories.
Why is there so little innovation in local?
The alpha and omega of local is now Google.
Google App campaigns expand to Discover feeds, AdMob testing ads on app loading screens
Google announced new inventory sources and monetization tools for app advertisers and publishers.
How much should we care about voice search? It depends on target audience
A new study uncovers data about how target audiences will influence our priorities around voice search. Hint: Older folks like it while the youngest voice searchers worry about privacy.
App-marketer spending on Apple Search Ads Grew by 90% in less than a year
The data come from Kenshoo's Q1 2019 Quarterly Trends Report, capturing trends from more than $6 billion in ad spend.
Apple extends Search Ads support to 46 more countries
Apps marketers also get the ability to group multiple regions into one campaign
Google Actions vs. Alexa Skills is the next big App Store battle
There are thousands of Skills and Actions but very few people are using them.
Google Assistant iOS app adds Siri shortcut, making it easier for iPhone users to say Okay Google
iPhone users can now trigger "OK Google" by just asking Siri.
Apple search ads expected to generate $2 billion in revenue by 2020
The ad units are on track to bring in $500 million by the end of this year, according to an industry analyst.
Google Maps now available for Apple CarPlay
The moment many Apple fans have been waiting for - Google Maps on CarPlay devices is now here.
Google is extending Search capabilities to iMessage and other browser apps on iOS
New extensions bring the search engine into more apps on iOS.
Google dropping Merchant Center feed integrations with BigCommerce, Magento, PrestaShop
Google's direct upload support to end March 20, 2018.
SearchCap: Apple search ads, Google’s newest search features & latest carousel test
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Apple launches ‘set it and forget it’ Search Ads Basic for the App Store Dec 5, 2017 by Greg Sterling No keywords, no bidding with new simplified search product. Google’s latest […]
Apple launches ‘set it and forget it’ Search Ads Basic for the App Store
No keywords, no bidding with new simplified search product.
SearchCap: EU fine, Google algorithm changes & local features
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: EU slaps Google with $2.7B antitrust fine for favoring its own content in search resultsJun 27, 2017 by Greg Sterling The fine is much larger than expected and sets a worrying […]
Report: Google planning to bring its Assistant to the iPhone
Google also expected to announce integration of the Assistant into GE appliances.
Apple expanding successful Search Ads to three new English-speaking markets
Ads will begin serving in the UK, Australia and New Zealand on April 25.
SearchCap: Google fact checks, Ask.com privacy bug & SEO winning
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google expands fact-checking effort to all searches worldwideApr 7, 2017 by Danny Sullivan Is an online claim true or not? Google hopes special callouts for fact-checking articles will help searchers get […]
Gboard adds new languages, voice typing, new emojis & doodles
Google has upgraded their iOS keyboard extension to support voice dialing and 15 more languages.
Bing Ads starts testing app install ads in the US
The ads are available for iOS and Android apps.
SearchCap: Google Penguin recoveries, voice enabled maps & Landy Awards
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google says Penguin recoveries have started to roll out nowSep 28, 2016 by Barry Schwartz Have you been waiting two or more years to recover from your Penguin penalty? Google said […]
Apple rolls out Search Ads for the App Store
Ads go live October 5 -- Apple is offering $100 credit toward the first campaign.
Apple gets into the SEM business with paid-search for app developers
The possibility of an AdWords-like paid search model for the iOS App Store was first raised in April in a Bloomberg Report.
Google: “No current plans” for ads in Gboard
But the new iOS keyboard app from Google sure looks like a big new opportunity for mobile search ads.
SearchCap: Bing Ads copy & paste, Google updates Search analytics & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Copy & paste comes to Bing Ads UIMay 10, 2016 by Ginny Marvin Easily add keywords and ads to new ad groups from the web interface. How to make SEO a […]
SearchCap: Apple search ads, Google trending auto-complete & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google opens home service ads to HVAC services and electricians Apr 15, 2016 by Ginny Marvin The local ad product is also now available in Sacramento, CA. Google local results get […]
Report: Apple building AdWords-like ad product for the App Store
AdWords for the App Store could be potentially very useful for developers and lucrative for Apple.
SearchCap: AdWords visuals, search pics & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Visual analysis of AdWords data: a primer Apr 8, 2016 by David Fothergill Columnist David Fothergill shows how data visualization can unlock insights about AdWords performance you may not have gleaned […]