What are you optimizing for in paid search when keywords matter less?
Search platforms rely less on keywords. Signals, data quality, and intent mapping now drive how ads are targeted and performance is measured.
Topic: Bidding
Value-based bidding: Why it’s key to boosting your Google Ads
Here’s how these two bid strategies can optimize your Google Ads campaigns for the most valuable actions and overall profitability.
Everything you need to know about Target CPA bidding
Learn about Google's Smart Bidding strategy Target CPA, that allows you to automate bid adjustments to achieve desired cost-per-action goals.
5 ways advertisers can prepare for Google’s AI Overviews
With Google's impending expansion of AI Overviews in Search results, advertisers must implement tactics to stay competitive.
PPC campaign budgeting and bidding strategies
Editor’s Note: PPC Budget: Quick Definition A PPC budget is the money set aside for online ads, paying only when someone clicks. It supports goals like brand awareness, leads, or sales. Here’s how daily budgeting works in PPC campaigns. Plus, learn about all of the automated bidding strategies and options available. Daily budgeting Budgets are […]
How non-retail advertisers can embrace value-based bidding in Google Ads
Here's what non-retail advertisers can do to embrace value-based bidding in Google Ads and how to make it work for your business.
How to get better leads and conversions with Google’s AI
Get more control over Smart Bidding and max out ROI with value-based bidding.
tCPA may not be going away (yet), but it should: Why it’s time to embrace value-based bidding
Determining the value of your conversions can lead to smarter Google Ads bidding. And, if tCPA does go away, you won't find yourself scrambling for a strategy.
Let’s get things straight with the Google page experience update; Friday’s daily brief
Also more on the Google product reviews update rolling, local car inventory displaying and soft 404s seem resolved.
Bing Ads Editor now supports remarketing audience management & shopping campaign product filters
The latest version of Bing Ads Editor is now available.
AOL, Google, Microsoft, Yahoo Sued Over Competitive Bidding Patent
AOL, Google, Microsoft, Yahoo Sued Over Competitive Bidding Patent from InformationWeek reports Performance Pricing filed a patent lawsuit (PDF document) against AOL, Google, Microsoft, and Yahoo over how they use competitive bidding within their search ad marketplace. The patent, named Systems and methods for transacting business over a global communications, was granted in 2005, and […]