OpenAI to integrate SearchGPT into ChatGPT before 2024 ends
OpenAI's Varun Shetty also said publishers will be fairly compensated through 'significant incremental traffic from new audiences.'
Topic: BrightEdge
What Is SEO – Search Engine Optimization?
Get started learning the basics of search engine optimization – how SEO works, why it's important, the different types of SEO, and much more.
New data: Google AI Overviews show more often to signed-in users
Meanwhile, many large brands are already getting more referral traffic from SearchGPT than Perplexity, new BrightEdge research shows.
How to implement generative engine optimization (GEO) strategies
Discover actionable tips for aligning your content with AI algorithms and boosting your brand’s presence in an AI-driven world.
Publishers report ‘negligible’ traffic impact of Google AI Overviews
Dotdash Meredith and Ziff Davis tell shareholders that they haven't seen any significant traffic changes due to Google's AI Overviews.
Google AI Overviews volatility continues: Rise, fall, repeat
The overlap of AI Overviews with Google's search results increased. Travel and entertainment queries no longer triggered AI Overviews.
Google AI Overviews only show for 7% of queries, a new low
Some of the biggest visibility drops were on education, entertainment and ecommerce queries. Reddit and Quora are almost never cited anymore.
Google AI Overviews showing less often, with less Reddit, data shows
Google's AI Overviews appear for 7-9% of queries, on average. And Reddit is no longer one of the top 10 most cited domains.
Google AI Overviews visibility drops, only shows for 15% of queries
Google's AI Overviews (when it was known as Search Generative Experience in Labs) once showed 84% of the time.
Google Search results without SGE jump to 65%, up from 25%
While the number of Google search queries without SGE results have significantly increased, SGE answers now take up less pixel space.
Why the shift from ‘conversions’ to ‘key events’ in GA4 is a game-changer
Learn how this GA4 change lets you maximize marketing opportunities to measure and report on what matters most to your business.
60% of Perplexity citations overlap with top 10 Google organic results
With Perplexity referrals growing 40% month-over-month, new research looks at how SGE and Perplexity differ.
Teaching writers when and how to use generative AI to create helpful content
Dive into a framework for teaching writers to use AI tools effectively while preserving expertise, factual accuracy and audience needs.
Google SGE testing and development is ongoing, growing
Google's Search Generative Experience presence is growing in industries and new countries. Here's what the latest SGE activity signals.
No, Google has NOT announced SGE isn’t going to happen
Speculation about the future of SGE seems to be spreading, all based on interpretations of two sentences in a Google blog post.
Google SGE impact by industry and emerging features
Analysis of one billion queries across nine industries reveals healthcare is most impacted by SGE and four SGE features you need to know.
New Google SGE insights: Content formats, YMYL, product views
Find out the most popular SGE content formats, warnings being triggered on YMYL queries and how Google is experimenting with product views.
Study: Blogs appear most often in top Google positions
Blogs appear 23% of the time in the top 5 positions of Google Search, excluding home pages, according to BrightEdge data.
85% of titles feature keywords in Positions 1-5 of Google
New survey of enterprise marketers finds 50% spend 4-6 hours and 30% spend 7-9 hours per week writing titles and meta descriptions.
Schema usage up 4x among top ranking ecommerce sites
As ecommerce brands gear up for the holidays, a top priority seems to be helping search engines understand the context of webpages.
How to master the enterprise SEO procurement process
Learn the ins and outs of the enterprise tech procurement process and tips for finding the right services and tools that support SEO efforts.
How to convince leadership why they can’t ignore SEO
Struggling to get buy-in for your SEO efforts? Here are four things you can do to help leadership understand the value of investing in SEO.
7 top enterprise SEO tools compared: A comprehensive evaluation
An in-depth look at seven tools used by enterprises for content optimization, technical SEO, and reporting and analytics.
Use of AI for SEO and content to grow 5x this year
Plus, 90% of organizations say they are prioritizing SEO in 2023 due to compounding benefits, new BrightEdge research finds.
This day in search marketing history: March 5
Google confirms Vince Update, plus: mobile-first indexing, webspam, Google adds page load time to Quality Score algorithm and more.
Conductor acquires Searchmetrics in big enterprise SEO merger
Conductor said the deal will help it better support global organizations. Both platforms will eventually become one unified platform.
This day in search marketing history: January 23
Expedia buys Travelocity, plus: Don't Be Evil tool, semantic search, Position 6 penalty, unlimited site exclusions and more.
3 big reasons businesses can be thankful for SEO
As we head into the holiday season and a time of giving thanks, here are three reasons businesses can be thankful for SEO.
How to choose an enterprise SEO platform
Here's what you need to know to help your organization choose the right enterprise SEO platform for your business needs and goals.
How to choose an enterprise SEO platform
Understanding your current marketing processes, knowing how to measure success and beingable to identify where you are looking for improvements are all critical pieces of the SEO platformdecision-making process. In this guide you will learn: 5 key benefits of enterprise SEO platforms About enterprise SEO platform pricing and contracts How to make an informed purchase […]
The by-no-means-definitive keyword size showdown: GSC vs. Ahrefs vs. Semrush vs. Moz
See the results of a comparison of four leading SEO tools' keyword coverage for domains in the pharmaceutical space.
5 ecommerce SEO trends to know for the 2022 holidays
New research reveals some remarkable Google search trends that could boost your rankings and revenue this year.
Core Web Vitals scores improving for top-ranked sites
New research looks at the top rankings for 500 keywords in Education, B2B Tech, Finance, and Retail.
How-to guide: Create a sustainable, high-performing SEO and content strategy
In this guide, learn how to create a strategy built for performance and aligned with consumer intent.
How to test your content site strategy for continued improvement
Forecasting, documenting and analyzing your content initiatives can help grow your brand’s visibility and your skills as an SEO.
AI in ad spam detections and machine learning in Google search; Tuesday’s daily brief
Plus, the “human experience marketer” behind the search marketer
Video: Justin Abrams on SEO customer success
We also spoke about human experience marketing and the adaptation of technology.
Privacy AND targeted content: can they coexist?; Monday’s daily brief
Plus, how the NYT A/B tests headlines
Clubhouse, Shopify, and unconfirmed algorithm updates; Thursday’s daily brief
Plus, EU search choice screen pleases almost no one
Marketers surveyed say they would choose Google Ads over SEO if they had to
A separate but thematically related survey found that only 30% of SMB owners had an SEO strategy.