BrightEdge promises ‘self-driving SEO’ with new Autopilot offering
Key SEO tasks can now be fully automated according to the company.
Topic: BrightEdge
Organic search responsible for 53% of all site traffic, paid 15% [Study]
According to BrightEdge, paid and organic search drive more than 70% of revenues for B2B and the other verticals.
Conductor purchase price revealed: $126+ million [updated]
The acquisition price was more than 2X invested, but probably less than what investors may have wanted.
You’re about to miss SMX Advanced. Get your ticket now!
Search marketing is more complex, difficult, and expensive than ever before. Advanced marketers like you know that what works today may not work tomorrow. While others wait and worry, you take action towards continued success. Attending SMX® Advanced, June 3-5 in Seattle, is a big step in the right direction. Join us in two weeks […]
Embracing automation and maximizing SEO performance
Intelligent automation allows SEOs to schedule tasks and immediately activate data to inform smarter optimizations.
Botify founder: Half of enterprise pages not being crawled by search engines
The company hopes its the $20 million it just picked up in series B will bolster its platform to tackle today's "complex" SEO climate.
SearchCap: Google Home is really smart, Google pronounce & Congress
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: How to create landing pages that convertDec 21, 2018 by Digital Marketing Depot If you’re looking to gather leads for your business, you need to have a landing-page strategy. Like every […]
SearchCap: Google My Business Insights, search industry honors Barry Schwartz, more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: 5 ways ignoring SEO could affect your bottom line Oct 18, 2018 by Stephan Spencer It may be possible to run a business in 2018 without doing search engine optimization, but […]
SearchCap: Google recipe clipboards, ad testing and negative SEO
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google tests showing clipboard icons next to search suggestions for recipes queriesOct 11, 2018 by Barry Schwartz Google is experimenting with a new recipe clipboard feature, what it does and how […]
SearchCap: Save big on SMX East, Google Image search, lawsuit settled & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google releases speakable markup for news publishers interested in Google Assistant Jul 24, 2018 by Barry Schwartz Google has released new markup and schema aimed at bringing more news content to […]
BrightEdge and Searchmetrics settle patent infringement lawsuit
After a 4-year patent infringement lawsuit brought by BrightEdge against competitor Searchmetrics, the two have settled their differences.
SearchCap: Bing crypto ads, AdWords scripts & vertical search
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing is latest to ban cryptocurrency adsMay 15, 2018 by Ginny Marvin The updated financial product and services policy will take effect in June. Pause underperforming ads with this updated AdWords […]
SearchCap: Google I/O, Google Posts with videos and image search guidelines updated
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Image Search updates guidelines, adding structured data, speed and moreMay 8, 2018 by Barry Schwartz Google has finally refreshed content for its image search publishing guidelines. Ask the SMXpert: Keyword […]
SearchCap: Google’s AMP Project, John Harrison Google doodle & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
SearchCap: Google AMP render on idle, spidering & Google doodle
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: International Women’s Day Google doodle honoring females around the world arrives a day earlyMar 7, 2018 by Amy Gesenhues The doodle is a collective of 12 stories from female artists, each […]
SearchCap: Google Search Console live, Quora ad targeting & Google search app update
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing explains how AI-powered intelligent answers can show users two points of view for the same queryFeb 6, 2018 by Barry Schwartz Multi-perspective answers is another example of how Bing is […]
SearchCap: Google EU rivals, Bing Ads tracking fix & Google speed index update
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google’s Page Speed Update does not impact indexingJan 31, 2018 by Barry Schwartz In response to questions raised in the community, here’s clarification about how indexing is impacted by the Google […]
SearchCap: Google local news, voice search usage & Facebook content
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Bulletin: Hyperlocal news, Nextdoor competitor or both?Jan 26, 2018 by Greg Sterling Google has already proven it can crowdsource local content at scale through its Local Guides program. Survey: People […]
SearchCap: Google Merchant Center feed changes, Searchmetrics legal win & local search industry
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Side by side: Comparing two performance marketing tools/agenciesJan 24, 2018 by Andreas Reiffen Columnist Andreas Reiffen shares his method for testing two different AdWords tools/agencies — a process which could also […]
SearchCap: Google news knowledge graph, fake reviews & info operator
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google adds new knowledge panel to provide information about news publishersNov 7, 2017 by Barry Schwartz In an effort to combat fake news and equip searchers with more data about news […]
SearchCap: Google back on Apple, Bing search for business & Bing ads with LinkedIn
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Apple switches back to Google search results for iOS & MacSep 25, 2017 by Barry Schwartz After serving Bing web search results in iOS and Mac for a few years, Apple […]
SearchCap: How to choose the perfect domain, website load time tips & more
Below is what happened in search today, as reported on and from other places across the web.
Report: 57% of traffic now from smartphones and tablets
BrightEdge also reported that mobile vs. desktop queries produce different rankings nearly 80% of the time.
Data: Consumers grow more demanding, impatient as brands fall behind
Smartphones and social media have created a short-attention-span consumer that brands have increasing difficulty satisfying.
SearchCap: AdWords optimization, SEO on Twitter & organic traffic
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Optimize your AdWords account with these hidden gemsAug 7, 2017 by Pauline Jakober Scanning your SEM accounts for ways to improve? Columnist Pauline Jakober believes that the slower summer months are […]
Survey: 43% of marketers say 75% of their content isn’t being consumed
Enterprise survey shows big gap between awareness and execution.
SEO and content convergence: Making the most of moments that matter
Columnist Jim Yu notes that as the digital marketing industry matures, SEO and content marketing are becoming more and more integrated.
SearchCap: Google Serious On Mobile, Twitter Search Expands & AdWords Demographic Charts
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Is Experimenting With Special Ranking For Mobile-Friendly Sites Google already penalizes sites that provide a bad experience to mobile searchers. Now the company has confirmed that it’s testing with what […]
Searchmetrics Files “IPRs” To Invalidate BrightEdge SEO Patents In Lawsuit
Roughly a year ago, several BrightEdge SEO-related patents were granted. The company almost immediately turned around and sued Searchmetrics for violation of that IP. Searchmetrics has now filed what’s called an “inter partes review” (IPR) petition to essentially invalidate some or all of the patents. The essence of the trial-like IPR proceeding, conducted before the Patent Trial and Appeal […]
How Panda 4.1 Should Change Your Content Strategy
Contributor Jim Yu shares proprietary data that will help you determine how the latest Panda update might affect your site -- and how you should adjust.
Up Close @ SMX: Making Mobile SEO Perform For You – Design, Approach & Speed
Mobile SEO differs from desktop and its importance its growing rapidly.
SearchCap: Goodbye Authorship, Bing Spam Filtering & Google Star Colors
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Official: Google Kills Authorship After three years the great Google Authorship experiment has come to an end … at least for now. Today John Mueller of Google Webmaster Tools announced in […]
Study: Organic Search Drives 51% Of Traffic, Social Only 5%
After analyzing “billions of pieces” of content, content marketing firm BrightEdge claims organic search is the primary driver of website traffic to business sites, while social barely generates a blip on the traffic radar. The BrightEdge study found organic search drives 51 percent of all visitors to B2B and B2C websites, trumping all other non-organic […]
SearchCap: ForgetMe Link Removals, AdWords Quality Score Primer, Knowledge Graph Shows “How To”
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Reputation VIP Launches Link Removal Service In Response To EU “Right To Be Forgotten” Ruling In response to the European Court’s “right to be forgotten” ruling last month, online management company […]
Report: Mobile “Configuration” Errors Cause 68 Pct. Traffic Loss
BrightEdge has released a report that observes, “over one in four mobile sites are misconfigured, leading to a massive loss of potential traffic. Twenty-seven percent of mobile sites are ranked lower than they should be because Google and other search engines do not recognize the mobile site as related to its desktop counterpart.” The report was inspired by panel […]
SearchCap: The Day In Search, March 5, 2014
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: BrightEdge Uses SEO Patents As “Sword,” Sues Searchmetrics Oh no they didn’t: BrightEdge has sued rival Searchmetrics using multiple SEO patents, which were granted last year. The concern being expressed by […]
BrightEdge Uses SEO Patents As “Sword,” Sues Searchmetrics
Oh no they didn’t: BrightEdge has sued rival Searchmetrics using multiple SEO patents, which were granted last year. The concern being expressed by some today is that this could be the beginning of a wave of litigation as BrightEdge seeks to capitalize on its newly granted IP or goes after competitors that it perceives to […]
SEO Changed Forever In 2013. How To Adjust And Thrive In 2014
If there’s ever been any question that SEO marketers need to put user needs first, 2013 was the year the search engines made it clear. Nearly every innovation in search — algorithm updates like Google Hummingbird, SERP enhancements, social integrations — was aimed at creating a better experience for the searcher. These innovations require SEO […]
Uncloaking Keyword-Specific Organic Traffic To Your Site In The Not Provided Era
Google recently released news that it is now moving to encrypt all organic search activity. This means that analytics programs will no longer be able to report on keyword terms that drive organic traffic from Google, instead noting the data as being “not provided.” This could be devastating to marketing managers and webmasters who rely heavily […]
SearchCap: The Day In Search, August 23, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Bing Says Goodbye to Bing Shopping, Hello Product Search With Rich Captions & Product Ads Today, Bing announced that Bing Shopping is being replaced by Product Search, which simply integrates product […]