Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: 4 Predictions for Mobile Marketing and Call Tracking in 2015 – December 9 Webcast Mobile search exploded in 2014, and next year it is promising to be even bigger. So what’s […]
The 2013 US Search Awards are now accepting nominations from organizations, agencies and individuals for search campaigns conducted in the US. The awards include 22 different categories, along with a Grand Prix prize which will be awarded to the best entry among the 22 categories. The deadline for entries is July 19, with the shortlist […]
In today’s post I am going to discuss the importance of conversion optimization (or landing page optimization), why it is critical to online marketing success and how it interacts with SEO. I am not going to cover conversion optimization in as much depth as the team that writes the conversion science column, but will set […]
SES Chicago 2010 is now over and I wanted to share the live blog coverage I found from the event. Here is the full three days linked to below. Avinash Kaushik Delivers SEM Advice, WebProNews Avinash, Analytics & Making Love To Keywords That Matter, AIM Clear Blog Live from SES Chicago: "Search: Where to Next?", […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing Outsources UK Local Business Listings Bing is finally offering local business listings to UK-based small businesses, but in an odd arrangement, it’s outsourcing the data management to a third party […]
Following my last post on behavioral targeting, which was an overview of the field, I will provide a more hands-on approach in this post. To briefly recap, behavioral targeting involves creating multiple “personas” that represent multiple users of your site, and using analytics to create a unique experience for each persona group based on observed […]
Can an ecommerce store’s product detail pages bog a visitor down in too much detail? Can you provide the wrong information and leave people with unanswered questions? My friend and occasional client Michael runs Greek For Me, an apparel store for Greek fraternities and sororities. He recently asked me for usability consulting to help him […]
If you spend enough time sitting at your desk in summer, you can go slightly insane. That aside, daydreaming sometimes leads to back-door observations, studies show. Glancing out the window, it’s evident that it takes a lot of resources and coordination to run a neighborhood. Schools, crossing guards, street sweepers, garbage collection, public pool maintenance, […]
Why is it that some web sites are golden, compelling visitors to buy while similar web sites, perhaps even offering the same products at similar prices, fail to make the grade? It may be dumb luck on the owner’s part, but a more likely explanation is that the golden site is the result of careful […]
Last week, Page Zero Media held a seminar in Toronto called Winning the Paid Search Game. In the intensive half day seminar, we focused on tactical PPC issues like ad copy generation, landing page optimization, and the differences between the search engines. But strategy is possibly even more important than tactics – envisioning the “endgame” […]
Today kicks off the first day of SES Chicago, while tomorrow will be the first day of PubCon Vegas. Here is a recap of the coverage I found for the sessions at SES Chicago. Tomorrow we will post both SES Chicago and PubCon Vegas recaps in one post.
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.