How to use multiple MMMs to make better paid media decisions
Compare MMM outputs to expose hidden assumptions, surface uncertainty, and identify which budget decisions need further testing.
Topic: C
The new SEO stack: What replaces your old toolset
See how LLMs, APIs and scripts cut busywork, uncover AI search signals and help teams move faster without ditching core SEO basics.
Generate image alt text at scale with AI: A 7-step guide for SEOs
Use image-to-text and text-to-text AI to efficiently generate quality alt text at scale
How to use RStudio to create traffic forecasting models
Learn the basics of producing time series forecasts in RStudio from your Google Search Console click data.
8 simple steps to optimize your WordPress site for SEO
Improve WordPress performance with this quick guide.
Autobots, roll out! Microsoft launches new Automotive Ads beta and FLOC trials begin; Thursday’s daily brief
Plus, Instagram engagement remains flat for brands
Could Google passage indexing be leveraging BERT?
How Google leverages BERT depends on the use of the term ‘Passage Indexing’ (although it’s identified as a ranking update).
Google makes it easier to search for programming languages answers
Google can now handle queries containing sequences of 2–3 special characters.
Microsoft partners with HackerRank to deliver executable code in Bing search
Bing's group engineering manager for UX features and shared tools calls the new feature a Rosetta-stone model for programming languages.
YouTube Is The Real “Google TV”
Google TV, the company’s much-hyped “Connected TV” effort that brought together Sony, Logitech and Dish Networks, has failed to deliver on its promise — at least so far. While sales figures haven’t been released the public isn’t biting, it would appear. Google TV (the product) may ultimately join the ranks of Google Wave as an […]
YouTube Plans Push Into Original Content: WSJ
It may have sounded a bit silly a few months ago when Italy announced it would regulate YouTube like a TV station, but now there’s this: According to the Wall Street Journal, Google is planning to spend upwards of $100 million on professionally-produced, original videos. The WSJ cites “people familiar with the matter,” who say […]