One of the many challenges of search marketing is getting answers from the search engines. On December 1, we thought we’d help out. At Search Marketing Now, we’re going to give SEL readers the opportunity to ask questions, live, of representatives from Google, Yahoo!, and Microsoft. This SMN webcast, “Ask the Search Engines: War Stories […]
Just as the introduction of the iPhone changed everything in the consumer world of mobile and helped usher in the era of the mobile internet, the pending Google acquisition of mobile display ad network AdMob is an almost equally significant event for mobile advertising. Over the past few years mobile advertising and marketing have been […]
The Wall Street Journal is reporting that the new consumer-facing Yahoo branding campaign is starting to appear in New York, with a personalization theme: It’s You!. According to the article: Yahoo is planning to reintroduce its battered brand to the public Tuesday with a massive global marketing campaign, according to people familiar with the effort. […]
I will be living blogging Yahoo’s product call, so please check back here for frequent updates. 2:00pm: Title of the introductory slide is “Connecting You To What Matters Most”. 2:04pm: Still waiting to begin, not sure what the delay is. 2:06pm: The conference room manager said she is still trying to find the presenter, if […]
Today is day one of three of the SES San Jose show. The sessions are now complete for the day and I believe I have complied a lot of the live blogging sessions. If I missed any, feel free to comment below. Here is some of the coverage for day one: Always be Testing: Marketing […]
I recently returned from the successful SMX-Advanced search engine optimization and advertising conference, and I had an epiphany: as a speaker, usability principles are applicable to these conferences. Which usability principle, you might ask? Before usability professionals create an information architecture and corresponding interfaces, they must identify and address various personas or profiles. The primary […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Yahoo has named Elisa Steele as the company’s new Chief Marketing Officer, effective today. Steele comes to Yahoo from NetApp, where she was the senior vice president of corporate marketing. Yahoo hasn’t had a CMO since 2007 when Cammie Dunaway left the company. Yahoo tells us that new CEO Carol Bartz recently decided to re-establish […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
In The Trenches is a spotlight of tips, tricks, and news about the tools search engine marketing professionals use to give them a leg up on the competition. Today’s in-depth look: Creating a SEM Super Tool and a contest for search engine marketers: Calling all search geeks: PPC management tool vendor Marin is running an […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Regular readers of Strictly Business undoubtedly know that search marketing does not happen in a vacuum. Instead, it both impacts, and is impacted by, other forms of marketing. In fact, search has the inherent ability to both capture the demand created by other marketing channels, as well as to drive prospects who seek products and […]
Rob Crigler is the Director of Interactive Marketing for Orkin (NYSE: ROL), overseeing online media, DRTV, web dev, Internet yellow pages, SEO, and SEM. Rob has over 20 years of marketing experience, and he has been working in the interactive space for so long that he can actually remember days of the Internet long before […]
Writing the Search Biz column is challenging because of the diverse group of stories that get collected every day. Today there’s an unusually large number; however, there are basically three broad themes: Google and the company’s legal challenges, Yahoo’s Jekyll and Hyde positions on China and human rights, and the revolving personnel door at both […]
The importance of valuable mobile content and services is undeniable—just observe the sea of people talking, text messaging, and searching on mobile devices in nearly every personal and business setting these days. What remains to be seen, however, is which local mobile services and companies will rise to the top with the most relevant offerings […]
Marketing Chief Leaving Yahoo from BoomTown reports that Cammie Dunaway, Yahoo’s Chief Marketing Officer, has decided to leave Yahoo in pursuit of new opportunities. Dunaway was appointed the Chief Marketing Officer on June 4, 2003. Her responsibilities over at Yahoo included global branding and marketing efforts, consumer insights, user experience and design, editorial, policy and […]
The New York Times and PaidContent report on a new reorganization at Yahoo. Among the changes, Executive Vice President of Sales Greg Coleman will be leaving Yahoo early next year and Hilary Schneider has been promoted to EVP to lead a new group called “Global Partner Solutions,” which is now responsible for sales, marketing and […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web:
Jeffrey Glueck, CMO at Travelocity, offered some controversial, and to some, nearly heretical comments while speaking at the IAB’s Performance Marketing Forum this week in Chicago. According to coverage in Advertising Age, Travelocity has found that it’s a waste to buy non-branded search terms. Fully 96% of Travelocity’s bookings coming from paid search are from […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web:
Jason Calacanis is riled up about SEO today, telling the world that "90% of the SEO market is made up of snake oil salesman" and still confused over why the "SEO folks" were mad at him when he said "SEO is bull" during our keynote conversation at SES Chicago last December. I love Jason. I […]
A Wall Street Journal article named Google Tests New Ad Offerings — But Will Advertisers Follow? looks at various types of advertisers reactions to Google’s efforts to expand to print and audio ads. I’ll put out some quotes for you on this: The success of Google’s efforts to persuade Mr. Cohen and his counterparts [Google […]