CMOs, It’s time to rethink your brand experience for long-term growth
In the hybrid work era, efficient and fast growth requires a new approach to delivering consistent, on-brand customer experiences
Topic: Chief marketing officer
The possibilities are infinite (or at least the mobile SERPs are); Friday’s daily brief
Plus, how to build a marketing team that works
Streaming is surging, and so are data collaborations
TransUnion's new partnership with Blockgraph supports precision ad targeting while protecting viewer privacy
Diversity and inclusion in search marketing and advertising; Monday’s daily brief
Plus, GMB adds messaging to desktop (finally)
Google’s updated phrase match simplifies keywords and worries advertisers
What advertisers are gaining and losing under the new treatment, and what they can do to prepare for the rollout.
Contextual links in featured snippets may present new opportunities and risks
The change has SEOs questioning which sites will win and which will lose, but one thing is certain: Nobody is going to stop optimizing for featured snippets.
Concrete steps marketers should take now to get ready for CA’s CPRA in 2023
The California Privacy Rights and Enforcement Act won't take effect for two more years, but don't wait to prepare.
How CarParts.com leverages CDP tech to create customer-centric experiences
Adopting a CDP from Blueshift enabled the company to craft one-to-one messaging that speaks to the customer's needs and characteristics.
Meet the 2020 Search Engine Land Awards winners, Search Marketers of the Year
For the first time ever, Search Engine Land is awarding a full class of marketers with its top prize for excellence.
How are marketers improving remote team communication?
With the pandemic forcing people to work remotely, managers and employees have had to adjust what good communication looks like to keep projects moving forward, generate ideas, keep stakeholders happy -- and boost team morale.
How to set up a simple Google Ads testing framework for continual campaign optimization
Regular PPC ad testing is easier than you may think -- and can come with big rewards and set you apart from your competitors
What’s Digital Asset Management and why are marketers adopting the technology?
The dramatic growth of both media assets and devices is fueling an interest in systems to organize digital assets.
What’s the right messaging when customers are divided about reopening? [Video]
And, what to do when there’s no easy way to appeal to everyone.
The old marketing playbook isn’t enough during COVID [Video]
Experimentation and fresh data are needed to identify opportunities as consumer behavior adapts to the unfolding pandemic.
Google’s right-sidebar featured snippets are no more
The featured snippet variant now appears in Google’s main results column, as the company announced in January.
Know your site. That’s how you stay ahead of algorithm updates
RankRanger’s Mordy Oberstein discusses a common trait among sites that lose after an algorithm update and ways to strengthen your site’s identity.
How to get client buy-in to try new PPC tactics
Walk into your conversation with a clear plan including budget, testing timeline and KPIs along with case studies and competitor information when possible.
How much martech should PPC marketers actually use?
The categorization of tasks, problems and solutions is key for PPC professionals to make informed choices.
SearchCap: Google News update coming, local features & Search Console stats
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Digital work crisis — take the survey…Nov 5, 2018 by Search Engine Land You’re not alone. And we want to hear from you. MarTech Today and Workfront are conducting a survey […]
How to get links to your site: Create content that people want to link to
At SMX East Alli Brenner, Lisa Barone and Paddy Moogan talked about how to make content that attracts links.
Link building in the age of content skeptics
When Google appeared on the scene two decades ago, it quickly outshone popular search engines such as AltaVista, Infoseek and Lycos for two primary reasons. First, most search services were caught up in what would prove to be a fatal fad: turning their home pages into a “portal” for the internet while neglecting their core […]
SearchCap: Google and Facebook accused of plundering, GSC gets new features, IF functions & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: European publishers accuse Google and Facebook of ‘plundering’ their content Sep 4, 2018 by Greg Sterling Publishers and media companies have stepped up lobbying for a restrictive copyright law that would […]
Report: Just 3% of CMOs are currently optimizing for voice search
As consumers gravitate to voice search, CMOs are just starting to focus on SEO strategies that support those queries.
Why your marketing performance problem is really a measurement challenge
Figuring out how your company will grow is one of the biggest challenges facing marketers. The playbook is clear: Choose a high-value audience, execute relevant and creative campaigns, and voilà, results and growth for your brand, product or service. But setting your marketing team up for success is tougher than ever. One reason is that, […]
Delivering optimized media-rich content for mobile
We all know the adage, “A picture is worth a thousand words,” meaning that a complex idea can be conveyed in just one image. The phrase was made popular nearly 100 years ago in an article about the power of images in advertisements, and the sentiment rings just as true in today’s always-on digital age. […]
SearchCap: Google AMP ads, political ad laws & keyword cannibalization
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Invest in a killer PPC campaign by using these smart budget strategiesFeb 16, 2018 by Jeff Baum Contributor Jeff Baum discusses how allocating funds and developing smart budgets brings focus to […]
SearchCap: Voice search, Google Search Console change & GoDaddy integration
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Search Console request indexing limit removed from interfaceFeb 8, 2018 by Barry Schwartz Google won’t comment on why quota details in the fetch tool are no longer displaying. What 3,000 […]
SearchCap: Google Merchant Center feed changes, Searchmetrics legal win & local search industry
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Side by side: Comparing two performance marketing tools/agenciesJan 24, 2018 by Andreas Reiffen Columnist Andreas Reiffen shares his method for testing two different AdWords tools/agencies — a process which could also […]
SearchCap: Google Search Console beta live, PPC tips & SEO tasks
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: New Google Search Console may be rolling out for everyone nowJan 22, 2018 by Barry Schwartz Go check your Google Search Console now. You probably have access to the long-awaited beta […]
Search Engine Land’s Community Corner: Dixon Jones retiring from Majestic, UK Search Awards winners & how to speak at SMX
Our weekly roundup of news, announcements and events happening throughout the search marketing industry.
SearchCap: Google donate in search, Google Doodle & SEO SWOT
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: SEO SWOT Analysis: Focus your efforts in areas that deliver resultsNov 29, 2017 by Marcus Miller Wondering where to start with your SEO strategy? Columnist Marcus Miller explains how to identify […]
SearchCap: Featured snippets, SEO consistency & user experience
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Why consistent marketing can pay big results for small industrial manufacturersNov 20, 2017 by Dianna Huff Sometimes the key to success in SEO and online marketing is just being consistent. In […]
SearchCap: Local ranking factors, keyword bidding & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Local ranking factors study finds reviews, organic SEO best practices boost local visibilityNov 10, 2017 by Greg Sterling This is the second year of the LocalSEOGuide ranking factors study, performed in […]
SearchCap: Google news knowledge graph, fake reviews & info operator
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google adds new knowledge panel to provide information about news publishersNov 7, 2017 by Barry Schwartz In an effort to combat fake news and equip searchers with more data about news […]
SearchCap: Bing shopping ads expand, Yext knowledge assistant & Acquisio acquired
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Creating a B2B and B2C overlap strategyNov 2, 2017 by Justin Freid How should you structure paid search accounts when your targets include both businesses and consumers? Columnist Justin Freid discusses […]
SearchCap: Google booking features, SEO facts & paid search health
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Businesses can now sign up to add booking buttons to their Google local resultsOct 23, 2017 by Barry Schwartz After many questions, Google finally adds a feature to let you easily […]
SearchCap: Google AdWords interface, Google Home listens & Apple Search Ads expands
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: AdWords rolls out new interface to all advertisersOct 11, 2017 by Susan Wenograd The new experience touts speed, upgraded visuals, more management tools. AMP up your call conversions: 5 things you […]
SearchCap: Google AMP updates, SEO content & paid search clicks
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Beat high-cost paid search clicks by sweating the detailsOct 3, 2017 by Pauline Jakober Paid search can be difficult in competitive industries where CPCs are higher than average, but columnist Pauline […]
SearchCap: Google bugs, Bing Ads conversions & Google local finder mentions
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing Ads announces new Editor features for ad extensionsSep 28, 2017 by Susan Wenograd Now available: Support for scheduling and Shared Libraries for call and location extensions Canonical tags gone wildSep […]
SearchCap: Google iOS app trends, difficult clients & content SEO
Below is what happened in search today, as reported on and from other places across the web.