Is your marketing organization ready for martech?
Join me August 15 live for this exclusive webinar.
Topic: Chief marketing officer
SearchCap: Google quality raters update, Google shopping cards & mobile-first
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google updates quality raters guidelines with details around non-English language web pagesAug 3, 2017 by Barry Schwartz Google made some small tweaks to their quality raters guidelines on July 27, 2017. […]
SearchCap: Google’s new save feature, SEO mistakes & AdWords presentations
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: This script creates Google Slides with AdWords data to automate your presentation-makingAug 2, 2017 by Frederick Vallaeys Last week, Google announced they had added the Google Slides API as an Advanced […]
SearchCap: Google AdWords sitelinks, Bing fact labels & mobile techniques
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google testing list format for AdWords enhanced sitelinksJul 27, 2017 by Ginny Marvin The test displays four enhanced sitelinks with a smaller font size used in the links. 2017 Webinar Benchmarks […]
SearchCap: Google home service ads, Google Image SEO & link building
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google home service ads come to the East Coast & open up to more service categoriesJul 17, 2017 by Ginny Marvin The local home services ad product is now available in […]
SearchCap: Bing Ads keyword tool, SEO cost & Twitter AMP
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing Ads retiring Campaign Planner in favor of Keyword PlannerJul 7, 2017 by Ginny Marvin Keyword Planner will take over at the end of July and offer most of the same […]
SearchCap: Cortana on Android, SEO algorithm updates & Facebook local search
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: No more ‘OK Google’: Cortana can now be the default assistant on AndroidJun 19, 2017 by Greg Sterling It’s Cortana you’ll get when you long-press on the home button. 7 changes […]
SearchCap: AMP, YP SEO product & PPC budgeting
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Do SMB websites matter anymore? YP doubles down on ‘yes’ with new ‘pro’ SEO productJun 9, 2017 by Greg Sterling Company says program resulted in a page one ranking on Google […]
SearchCap: Bing Visual Search, Microsoft expands Bing Rewards to UK & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing Visual Search lets you search specific objects within images Jun 1, 2017 by Matt McGee Bing joins Google, Pinterest and others in upgrading its image search capabilities. Microsoft expands its […]
Journey analytics: The GPS for understanding your customers
Some say it’s the journey — not the destination — that really matters. That’s certainly true when it comes to your customers. While many consumers achieve their goal by traveling across multiple interactions with your brand, just one terrible, disjointed experience can send them straight to your competition. That’s why it’s so important to understand […]
SearchCap: Going global, PPC in higher ed & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: [Reminder] Webinar — National Brands & Local Search: Use Insights to Drive Actions Apr 17, 2017 by Digital Marketing Depot With nearly one third of all mobile searches now related to […]
SearchCap: Google fact checks, Ask.com privacy bug & SEO winning
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google expands fact-checking effort to all searches worldwideApr 7, 2017 by Danny Sullivan Is an online claim true or not? Google hopes special callouts for fact-checking articles will help searchers get […]
What is demand generation marketing?
The role of demand generation marketing is evolving along with technology, enabling B2B marketers to get better at filling the pipeline with actual opportunities versus just a bunch of leads. In one TED Talk, Malcolm Gladwell shares a story about choice, happiness and Howard Moskowitz. He talks about Howard’s role as a food scientist and […]
SEM account management: Part 3 — How to get more responsibility
Feeling confident in your abilities and looking to take things to the next level? In the final installment in his three-part series on SEM account management, columnist Ted Ives discusses how to get ahead in your career.
SearchCap: Google Image search change, WSJ first click free & new Google ad extensions
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: No more free ride: Wall Street Journal pulls content out of Google’s “First Click Free” programFeb 16, 2017 by Danny Sullivan WSJ move might cause other publishers to remove content from […]
SearchCap: Cutts resigns, DuckDuckGo surges & click-through rates
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Matt Cutts officially resigns from Google Jan 19, 2017 by Barry Schwartz Matt Cutts is the new director of engineering at the US Digital Service. He has been on leave with […]
SearchCap: Google interstitial penalty, AdWords pathways & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google confirms rolling out the mobile intrusive interstitials penalty yesterdayJan 11, 2017 by Barry Schwartz Google said the mobile intrusive interstitial penalty went live yesterday, but webmasters have not claimed any […]
The flexibility requirement for SEO agencies
SEO requires a broad skill set, but in an industry where things are constantly shifting, columnist Casie Gillette argues that perhaps the most important skill is the ability to adapt to change.
SearchCap: Google top searches, Cortana with Harman Kardon & image product schema
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Move over, Amazon Echo & Google Home: Here comes Microsoft CortanaDec 13, 2016 by Danny Sullivan Cortana will be baked into a new smart speaker from Harman Kardon to be released […]
SearchCap: Google local tweets, AdWords audience targets & SEO strategies
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Tweet Google an emoji & it will reply with local search resultsDec 7, 2016 by Amy Gesenhues Tweet an emoji to @Google and you’ll get an immediate reply that includes a […]
SearchCap: Google AdWords customer match, responsive ads & Apple indoor maps
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: New features may be coming to AdWords Responsive AdsDec 1, 2016 by Ginny Marvin Some accounts are now requiring a square image. Google makes it easier to add & remove emails […]
SearchCap: Google rich cards, AdWords store visits & fake news
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Why Google might not be able to stop “fake news”Nov 22, 2016 by Danny Sullivan Google says it wants to prevent fake news from spreading, but the search giant has serious […]
SearchCap: Google AMP reports, Bing saving & mobile-first indexing
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Moz beefs up Moz Local with new features, distribution and automationNov 17, 2016 by Greg Sterling With new activity alerts, GMB sync and reputation management, the expanded Moz Local is intended […]
SearchCap: Google voting, Google Shopping carousel & Samsung assistant
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: For e-commerce success: SEO > aestheticsNov 7, 2016 by Julian Connors For those in the online retail space, columnist Julian Connors shares his advice for making your e-commerce website SEO-friendly. Google […]
SearchCap: Trump & Clinton Google space, SEO alive & Keyword Planner
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: How Trump & Clinton have failed to use free space in Google for US presidential candidatesOct 18, 2016 by Danny Sullivan For a week, neither campaign used the special program giving […]
SearchCap: Penguin & link building, PPC leads & social
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: What’s new and cool at Google from SMX East 2016Sep 30, 2016 by Mark Traphagen At this year’s SMX East, Googlers Jerry Dischler and Babak Pahlavan shared recent updates and what’s […]
SearchCap: Google Penguin live, Bing Ads Editor shopping & El Santo
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google updates Penguin, says it now runs in real time within the core search algorithmSep 23, 2016 by Barry Schwartz The latest announced release, Penguin 4.0, will also be the last, […]
SearchCap: Google widget links, ads & SEO
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google reminds webmasters that widget links are against their webmaster guidelinesSep 8, 2016 by Barry Schwartz Don’t be surprised if a new wave of unnatural link penalties are sent out via […]
SearchCap: Google search games, AMP experiments & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: AMP now supports A/B testing and other experimentsAug 25, 2016 by Barry Schwartz Check out the new amp-experiments component that lets you easily test different variations of your AMP pages. Google […]
SearchCap: Google link tool bug, Search Engine Land awards & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Search Console reporting glitch shows no links for some webmastersAug 11, 2016 by Barry Schwartz No need to panic — the link report in the Google Search Console seems to […]
SearchCap: Google AdWords design, Yelp & TripAvisor & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Confirmed: New AdWords interface rolling out to more usersAug 10, 2016 by Greg Finn Google has confirmed the rollout of the new user interface to more AdWords users. SEO and the […]
SearchCap: Google AMP in search, Search Analytics semantics & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: AMP breaks out of news into the main Google search resultsAug 2, 2016 by Greg Sterling The company says that AMP pages will not receive a rankings boost. New Google help […]
SearchCap: AdWords expanded ads, Google Maps UI changes & More
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google expanded text ads are live, and device bidding & responsive ads for native roll outJul 26, 2016 by Ginny Marvin Standard text ads will no longer be accepted as of […]
SearchCap: Bing News PubHub, AdWords features & ranking tips
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing News launches PubHub, a portal for news publishers to submit their sitesJun 7, 2016 by Barry Schwartz Bing News has launched their Bing News PubHub, a place to submit your […]
SEMPO announces its newly elected Board of Directors & Officers
Executives from Google, Microsoft, iProspect and other digital marketing agencies will make up the association's board.
SearchCap: Google featured snippets, Viv assistant & AdWords redesign preview
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Son of Siri: Viv aims to go way beyond today’s digital assistantsMay 5, 2016 by Greg Sterling Viv hopes to effectively supersede Google as “an intelligent interface to everything.” Changing domain […]
SearchCap: Google removing Toolbar PageRank, new Google Flights’ filters & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google has confirmed they are removing Toolbar PageRank Mar 8, 2016 by Barry Schwartz It’s official: Google has decided to kill off Toolbar PageRank from their browser tools. Is your team […]
SearchCap: Santa, Google NCR & SEO Success
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Authoritative Links: Search Engine Land’s 10 Top Link Week Columns Of 2015Dec 28, 2015 by Jessica Thompson Though naysayers continue to predict the death of link building, it’s still going strong. […]
SearchCap: Bing Top Searches, Google HTTPS Default & My Business API
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: New Google My Business API Dec 17, 2015 by Barry Schwartz Now developers can automate the management of their businesses Google My Business listings via the new API. Final Chance To […]
