How to eliminate the skepticism tax in marketing data
Branded search can overstate marketing impact, revealing larger issues with attribution, AI outputs, and data confidence.
Topic: Correlation
How to avoid marketing mix modeling mistakes that derail results
MMM is only as good as its data and assumptions. Avoid common modeling pitfalls and turn your analysis into real business impact.
How to boost SEO decision-making with correlation analysis
Uncover the power of applied mathematics in search and how to use it to validate – or challenge – your SEO approach.
No link between social media engagement and content readership, study finds
New research suggests that publishers may not derive the same benefits from using social media as they did previously.
Reassessing the role of links in SEO: What data tells us
Is your SEO strategy too focused on backlinks? Here's what the data reveals about the relationship between links and search rankings today.
The case against Moz’s Domain Authority
Despite the metric's popularity, Domain Authority scores should never be a KPI in your SEO reports. Here's why.
Is click-through rate a valuable SEO metric?
While CTR is not a confirmed ranking factor, it is still useful for tracking organic search performance and improving SEO campaigns.
Updated study: Links are still incredibly important for ranking in Google
Surprise, surprise - a Google ranking study shows links are still important for ranking.
Google’s Matt Cutts: Once Again, +1s Have No Direct Impact On Rankings
Google’s head of search spam, Matt Cutts, said once again that Google’s +1 data has no direct impact on their web search ranking algorithm. Moz published a story today named Amazing Correlation Between Google +1s and Higher Search Rankings in which Matt Cutts responded to in Hacker News thread saying, “correlation != causation.” He said […]
It’s Not “He Said, She Said” Over Google Rankings & Facebook Shares
On Tuesday morning, SEOmoz’s Rand Fishkin presented evidence at our SMX Advanced conference that there’s a high correlation between Facebook Shares and ranking well on search engines. In afternoon, the head of Google’s web spam team Matt Cutts said that Google doesn’t see Facebook Share data at all. An SEO-search engine catfight? No, both actually […]
Google Correlate: A New Way To Research Keyword Popularity & Trends
I love search data. Being able to mine through millions of search queries to find out what people are really interested in is fascinating (and useful!). Google provides search data a number of ways, including Google Trends, Google Insights for Search, and via the Google AdWords Keyword Tool, and Microsoft has some great stuff via […]
SearchCap: The Day In Search, September 7, 2010
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google’s Schmidt: ‘Next Great Stage’ Of Search Is Autonomous, Personal Speaking today at the IFA consumer electronics event in Berlin, Google CEO Eric Schmidt painted a vision of the future in […]