The time delay between marketing exposure and marketing success creates tremendous opportunity for consternation for all paid search managers, but particularly for enterprise programs. Let’s look at three ways that time can distort one’s perspective, and consider a solution that can be helpful. In most paid search reporting platforms, the default setting (often the only […]
You know how some people always tend to put ‘analytical thinking’ skills down on a resume, even if it’s not 100% accurate? Luckily, that’s not the case with our analytics experts at Search Engine Land. Over the course of 2011, our contributors shared everything and anything they know about measuring the value of website traffic, […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Shuttering Buzz In Favor Of Google+; Farewell To Labs Buzz was a great learning experience, says Google, but in a few weeks it will be shut down and all such […]
Cross channel attribution management provides the benefit of insights that can inform marketing strategies by revealing the true impact that every marketing tactic, campaign and channel has on your overall marketing success. It does this by scientifically calculating the impact that every marketing touchpoint experienced by your prospects has on achieving a specific marketing goal […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: SearchWeek: April 5, 2010 Search Week is an exclusive weekly newsletter for Search Engine Land premium members that recaps stories covered on Search Engine Land over the past week. Below are […]
New Years tradition is drinking Champagne, singing Auld Lang Syne, and making resolutions you try to follow in the new year. While the most common resolutions are losing weight and getting in better shape, the same principles can be applied to improving the health of your PPC accounts. Here are my PPC resolutions for the […]
How much revenue does a new customer drive to your business? How long, on average, does a customer last, and how much do they spend as a customer? Do customers acquired through one marketing channel generate more revenue than those from another channel? The answers to these questions collectively make up the foundation of any […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web:
Below is what happened in search today, as reported on Search Engine Land and from other places across the web: