Google expands Data Manager and Meridian measurement tools
Google is rolling out new data tools to help marketers better understand what drives growth and where to invest.
Topic: Data management platform
The myth of the modern identity graph
We’ve gotten better at connecting data. But in the rush to unify, we forgot to ask: are we connecting anything real?
How privacy changes affect B2B paid search marketing
B2B search marketing is about to get even more challenging. What’s the solution? First-party audiences.
You still don’t have marketing security?
How fighting bots and fake users became the modern marketer's top priority.
So you think you’re a martech genius?
Take our quick 10-question quiz to find out!
Heineken USA builds ‘golden consumer records’ to enable 1:1 relationships with customers
The alcoholic beverage company shares how it overcame third-party data challenges by launching a first-party data strategy.
CDPs “very important” for getting value out of customer data, say 58% of marketers surveyed
A recent study fielded by Advertiser Perceptions for Treasure Data provides myriad insights on how marketers are using Customer Data Platforms.
Google Ads Data Hub testing audience lists for display campaigns, adding new features
Advertisers will soon be able to run queries on same-day impression data.
Bing Ads Custom Audiences now available in most markets
Retarget your customer lists by connecting Bing Ads to a partner DMP.
How to choose a location data provider
More than 20 questions to ask location-intelligence companies.
Why the SaaS model is right for programmatic
By charging a simple subscription fee for the programmatic buying platform, cost-efficient buying and scale spending efficiencies emerge.
Live webinar with Scott Brinker: 5,000+ martech tools — where do you start?
You’ve seen the martech landscape graphic with 5,000+ logos. You’re adept at marketing automation, data crunching and multichannel campaign analysis. You (think you) know the difference between a CDP, DMP and iPaaS. But the rubber has hit the road: It’s time to take a long, hard look at how to leverage martech and take your […]
Oracle DMP adds integration with Bing Ads custom audiences
This marks the second integration for the audience targeting pilot.
Marketing in a distracted, digital world
In today’s world, digital media is so pervasive that it’s no longer considered unique; it’s a way of life. Virtually everyone has a smartphone, and most individuals and households have multiple smart devices, including tablets, phones and computers. This prevalence, coupled with the rise of Big Data, digital marketing tools and social media, has given […]
Bing Ads piloting in-market & custom audience targeting
Bing Ads is actively working on building out its audience targeting capabilities.
Just launched: Search Engine Land’s new MarTech Today website!
Our new editorial website is laser-focused on the fast-growing world of marketing technology, an area of increasing importance to all marketers.
Google unveils Google Analytics 360 Suite with a new DMP, landing page testing tool and more
The suite, designed for enterprise-level companies, consists of six products that can be used together or on their own and integrate with AdWords and DoubleClick.
Big Digital Marketing Resolutions For 2016
According to columnist Alistair Dent, it's too late to plan for this year -- so get a head start on planning for the next.
Fresh Out Of The Oven: Contextual Tastes Way Better Than Cookies
In recent years, using cookie data in behavioral targeting strategies has been heralded as a game-changer by online marketers. A large part of this attention is focused on data management platforms (DMPs) that enable behavioral targeting through the use of cookie data to categorize a user’s website activity and optimize ad buying. Although this has […]