Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Landing Page Testing: Choosing Between A/B Or Multivariate Approaches There are quite a few testing techniques available in the market. In this post I will dwelve into the two commonest testing […]
Consumers care about online reviews; small businesses (SMBs) care about what’s being said about them online. Most small businesses that are aware of the phenomenon of online reviews (and care) try to monitor those reviews by using a search engine or alerts with their business name. They also visit specific sites like Yelp or Citysearch […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Dissecting The AP & Murdoch Speeches Against Those Internet News Thieves Associated Press president Tom Curley and News Corp CEO Rupert Murdoch both made speeches yesterday in China that are being […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Served 10 Billion Video Views In August, Says ComScore Years ago, McDonald’s restaurants advertised how many burgers they had served right on the big sign at each location. And when […]
For social news and bookmarking services, 2009 has really been the tale of the customized URL shortener. Each of the three largest social sites (Digg.com, Reddit.com and StumbleUpon.com) have implemented a URL shortening service that helps users of the site participate. Here is a breakdown of the three tools. DiggURL Digg’s version of a URL […]
After my last column on how big brands should organize around social media marketing, I thought it might be useful to get tactical and look at some specific ways that big brands can begin to move the needle on social media. Again, I’m crediting Bill Hunt with inspiring some of these thoughts in a great […]
Ambivalent is word that best describes newspaper publishers’ relationship with Google and Google News in particular. Some publishers see Google as a partner or potential partner and some consider Google to be the devil incarnate, responsible for virtually all their woes. For its part Google sees itself as a supporter of newspapers, helping them by […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: How To Use Google Analytics Motion Charts To Maximize Results Last year Google Analytics released a few new features, among them the Motion Charts. The feature is based on software developed […]
It’s common knowledge that certain markets are harder to build links for than others. For the most, part highly competitive industries are tough because they’ve been worked to death, but less competitive markets can also be difficult because of the demographic behind them. Such was the case for a client we took on awhile back […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Revisionist History: Bartz Claims Yahoo Was Never A Search Engine The New York Times has an interview out with Yahoo CEO Carol Bartz where she declares that Yahoo has “never been […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: SMX East Agenda Posted: All the Search Marketing Topics for All Skill Levels Come to Search Marketing Expo – SMX East for content so compelling, you may be implementing what you’ve […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Geekynomics? Finding The Hidden Government Within Google’s Magic Money Machine Joseph Heath, a philosophy professor at the University of Toronto, has published the timely Filthy Lucre: Economics for People Who Hate […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Yahoo Buys Xoopit To Advance “Smarter Inbox” Strategy The web’s first (and some might still argue only) “killer app,” email, was invented roughly 35 years ago. And everyone seems to have […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Yahoo Q2 Earnings: $1.57B, Down 13 Percent Vs. 2008 Yahoo announced second quarter earnings of $1.57 billion this afternoon. Compared with the same period a year ago, earnings were down 13 […]
Looking to find out how popular your blog post was on Twitter? Want to know what tweets people really enjoy? Well, these Twitter-based applications can help you see the most popular trends on Twitter by aggregating tweets. 1. Tweetmeme By far the most popular tweet aggregator, Tweetmeme lists the most popular links on Twitter. Much like […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Report: Google Has Nothing To Fear From Bing Itself The only thing Google has to fear is fear itself. The immortal words of Franklin Delano Roosevelt sum up the findings of […]
Just in from Hitwise, the first month-to-month figures since the launch of Bing. And the figures show Bing has both gained and dropped in the same month. Confusing? Yes it is! Here are the month-to-month figures, percentage of searches each search engine handled in the United States: You can see that from May to June, […]
There seems to be no end to companies saying they offer real time search these days. And no end to people quoting how Google itself says it wants to improve in the area. But what does real time search really mean? This article offers some definitions and focuses on players in the space. Real Time […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Book Search Now With Cloud Tag The Google Book Search Blog announced a neat new feature that allows you to peek into the book via what is known as a […]
Since their infancy, social news sites have been trying to stay one step ahead of social media users trying to artificially promote content to their front page. Digg.com has been the center focus for spamming and gaming in social media because a front-page promoted story equates to thousands of visitors and hundreds, or even thousands […]
It didn’t take long for commerce to move online when the WWW was invented in the early ’90s, and it hasn’t taken long for the same migration to happen as new social networks become important parts of our everyday lives. Don’t be surprised if, in the not too distant future, you find yourself using social […]
You could be the next “Will It Blend” but if nobody knows about you, then it doesn’t matter how creative and awesomely original you are. One of the most important factors in social media is the promotion of your content, and this often leads to annoyance. There are many annoying social media habits, but perhaps […]
Recently, I was at an internet marketing convention where the question was posed to a panel: “As a search engine optimizer (SEO), what would you advise your clients to do if an extra million dollars fell into their lap?” The response from the SEOs on the panel was essentially “invest it all in creating great […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Ask.com Expands AnswerFarm Q&A Database Continuing its move from being a traditional search engine to an “answer engine,” Ask today has announced that its “AnswerFarm” database has tripled in size, from […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Yahoo! Announces Common Tag: Like The Meta Keywords Tag, But Even Better Yahoo! recently announced their role in creating and supporting Common Tag, a new semantic tagging format. Yahoo! says that […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Adds Change of Address To Notify Google Of Domain Change Google announced a new feature in Google Webmaster Tools named change of address. This feature allows webmasters to notify Google […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Analytics To Speak Bing Soon The Google Analytics Blog announced that they are currently adding support for Bing in the search referral reports. I actually noticed Bing showing up in […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Satya Nadella Keynote At Bing Search Summit Satya Nadella, SVP of Microsoft’s Online Services Division, gave the morning keynote at the Microsoft Search Summit. It was an introduction to and tour […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Squared Is Now Live Google has pulled the covers off of Squared, the search tool that was first demoed during the Searchology event last month. Google Squared takes a search […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Internet Explorer 6 Forces Bing As Default Search Provider It appears that Bing is overriding the default search provider set by users of Internet Explorer 6. Several IE6 users have complained […]
Recently, Greg Finn at 10e20.com covered Will Digg Be a Better Place Without Shouts? In the post, Greg announces the news of Digg dropping their shout system, which allowed Digg users to share content with each other, in lieu of a feature that allows users to share content via email, Facebook, and Twitter. So, the […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Updates AdWords Editor (Version 7.5.1) The Inside AdWords Blog announced the release of a new version of AdWords Editor, the desktop editing tool for managing your AdWords campaigns. The new […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Yahoo Gives A Sneak-Peek At Its New Home Page Yahoo continues to develop a new home page, and today has shared a sneak-peek at the latest design that’s being tested internally. […]
Power to the people! Sites like Digg, Reddit, Propeller and Mixx have become popular social news sites due to the community driven aspect that fuels them. Traditionally these news sites offer “digital democracy” that entices users because they themselves are able to determine what is (and isn’t) news. However, a different form of social news […]
Continuing our series of behind-the-scenes insights from our SMX Advanced programming team, today we have a Q&A with Michelle Robbins, Third Door Media’s Technology Director, and the operations whiz behind Search Engine Land, Sphinn and our other web sites. You are the Technology Director at Third Door Media. Tell us what that means. Michelle Robbins: […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: How To Optimize Feeds To Maximize Your Exposure In Shopping Engine Results Each day millions of online shoppers turn to comparison shopping engines (CSEs) to compare prices, read reviews, research products […]
I’ve come across some cool tools to use in your link building efforts and have a handful of discounts I wanted to share so let’s get right to it! Groundswell profile tool All link building tactics have one thing in common—they need relevant pages to secure the links from. Notice I didn’t say “authority pages” […]
While having great content and an appropriate message are crucial for success on social media news sites, having a quality user help with promotion is essential to build momentum. Contacting and conversing with top users who share similar interests as you can be beneficial in helping to spark your content and get it noticed. This […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Steve Rubel reports that Google has released a new iGoogle Gadget named What’s Popular. The gadget looks like a small little Digg clone to me. Here is a screen capture: As you can see, you can mark up or down a story and it shows the number of “pops” next to the story, plus when […]