This day in search marketing history: January 23
Expedia buys Travelocity, plus: Don't Be Evil tool, semantic search, Position 6 penalty, unlimited site exclusions and more.
Topic: Don't be evil
This day in search marketing history: January 12
Google Panda becomes a core ranking signal, plus: R.I.P. link command, Google Japan’s PageRank penalty expires and more.
SearchCap: Bing Ads Editor Upgraded, Holiday PPC Success Tips & More
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Bing Ads Updating Segmentation Reporting: Call For Early TestersOct 5, 2015 by Ginny Marvin Access segmentation reporting from the campaigns tables rather than having to dig into the Reports section of […]
Google’s Knowledge Graph Finally Shows Social Networks Not Named Google+
Years after a controversy over a decision to promote its own social network, Google+, in search results, Google has begun linking to other social networks in its Knowledge Graph. As first spotted by Bernd Rubel and reported by Search Engine Roundtable, Google is now showing icons for social sites including Facebook, Twitter and even MySpace […]
SearchCap: Mac Spotlight Drops Google, DuckDuckGo Added To Safari & Google Eyes Free
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Big Win For DuckDuckGo: Apple Adding To Safari As Private Search Option DuckDuckGo, the search engine that positions itself as a completely secure and private search engine, is getting a big […]
Doonesbury Comic: We Need A Company Slogan; Don’t Be Google
Yesterday’s Doonesbury comic strip mocks Google’s company motto and slogan of Don’t Be Evil. The new “Z + Z Bud” company wants to add a company motto to their branding and they think long and hard about what it should be. They said, Google uses “Don’t Be Evil” and they get “called on it every […]
Twitter’s New SEO Play: A Profile Directory Of All User Accounts
Twitter has quietly launched a user profile directory that it hopes will bring it more search engine traffic. It’s Twitter’s second SEO play in recent weeks, coming on the heels of a change in its robots.txt file. With that change, Twitter made its content-based search results — i.e., search results for tweets and hashtags, but […]
Bing Relaunches, Features New Social Sidebar, Snapshots
Bing announced a relaunch of its search engine today, with a big emphasis on bringing social into search. But wait! Didn’t Bing already have social as part of its search experience? Yes, but now the search engine hopes to do it better, especially by largely off-loading social elements into a new sidebar area. The new […]
Google “Comparison” Units Get New Look; Change Highlights Paid Inclusion In Some Vertical Search Areas
Google has had what it has called “comparison ads” for some time, but these comparison units are getting a new look in Google’s search results beginning today. Google hopes the change will better explain to searchers that comparison listings come from companies it has a commercial relationship with. It also highlights how three Google search […]
SearchCap: The Day In Search, April 23, 2012
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google’s Cutts Explains How Google Search Works Google’s head of web spam, Matt Cutts, posted a 8 minute video on how Google search works. From crawling, indexing to ranking, he gets […]
Page To Anti-Trust Critics: “Actions” & Google+ Are An Essential Part Of Search
Google’s taken flak over the past year from critics about how the company has been integrating actions such as booking flights or hotels into its search results. It’s also faced criticisms that it is leveraging its search dominance to build its Google+ social network. I found it notable that Google CEO Larry Page, in his […]
Google Search Now Highlights “Latest Posts” From Google+ Pages & Profiles
It’s not your imagination. Google is showing a new “Latest Posts” section for some Google+ pages and profiles alongside its regular results, in the space where ads have traditionally resided. The format allows people and brands on Google+ to occupy more of the top-half of the search results page. Google told us about the change: […]
Google Instant: Only On When Your Computer Can Handle It
As part of the January search update provided by Google – Google Instant has a new default preference. The new preference is to only enable it if your computer can handle it – otherwise, Google will disable Google Instant results. If you go to the search preferences it should say Google Instant is only enabled […]
Two Weeks In, Google Says “Search Plus Your World” Going Well, Critics Should Give It Time
Two weeks ago, Google launched Search Plus Your World. Since then, Google has faced strong criticisms that SPYW is making its search relevancy worse and favoring its Google+ social network too much. Not so, says Google search chief Amit Singhal. Most Google users are happy, Singhal said. Of course, Search Plus Your World isn’t perfect, he admits, […]
A Proposal For Social Network Détente
For the past two weeks, I feel like I’ve been witnessing some type of Cuban Missile Crisis going on between Google, Twitter and Facebook. I’d like to suggest some ways that social-nuclear war might be averted. Beyond Blame, Believing In Cooperation Let’s set aside blame, because blame isn’t going to move anything forward. Let’s also […]
SearchCap: The Day In Search, January 23, 2012
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Projecting 2012 Google Mobile Revenues: $4 or $6 Billion? On Google’s Q3 2011 earnings call CEO Larry Page casually mentioned that Google had a mobile revenue “run rate” of more than […]
“Don’t Be Evil” Tool — Backed By Facebook & Twitter — Shows Google’s “Search Plus Your World” Can Go Beyond Google+
I’ve written that Google has plenty of public data to allow parts its new Search Plus Your World feature to be inclusive of rival social networks like Facebook and Twitter. Now, those networks are proving that true, through a new “Don’t Be Evil” tool that lets anyone leverage Google’s own results to see this. The tool […]
SMX East 2011: Which Way Google?
Which Way Google? Presentations from SMX East – NYC, NY, September 2011 Google’s going through an extraordinary time. It faces anti-trust investigations in the US and the EU. Competitors worry more and more about it, as the company seems to continually expand into new areas, such as social. Some consumer groups worry about privacy issues […]
Live Blog: “Which Way Google?” At SMX East
Welcome! It’s the “Which Way Google?” panel here at SMX East. We’ve got a great panel — Jeff Jarvis, Steven Levy and Marc Rotenberg — set to cover a range of issues. Let’s live blog. This is new for me — I never live blog at my own conferences. But I saw the queen of […]
Live @SMX East: Google’s Future, & Book Signing By Bestselling Authors Levy & Jarvis
Google’s going through an extraordinary time. It faces anti-trust investigations in the US and the EU. Competitors worry more and more about it, as the company seems to continually expand into new areas, such as social. Some consumer groups worry about privacy issues and data collection. Some marketers worry that the company might be too […]
25 Things I Hate About Google, Revisited 5 Years Later
Five years ago, I wrote a story called “25 Things I Hate About Google.” It went viral, to my surprise. I thought it was worth revisiting that story on its five year anniversary, to see how many of those “hates” have been fixed. So let’s dive in!
A To Do List For Google’s New CEO Larry Page
Welcome back, Larry! When you were last CEO of Google in 2001, the company was a much loved scrappy underdog with a bright future. Ten years later, you’re coming back to the helm. Things have changed. You’re soon to be steering a massive battleship that’s taking on water from a number of hits over the […]
Need Pre-Facebook Movie Drama? Go Read “Googled” This Week
With the Facebook movie’s debut a week away, how about something to keep you entertained while you wait? A book. About that other major internet drama story, Google. The book? “Googled, The End Of The World As We Know It,” by Ken Auletta. Googled came out at the end of last year, and I’ve been […]
Privacy, Profit & The Emergence Of Google’s “Evil Twin”
There’s a funny and satirical 1989 British film called “How to Get Ahead in Advertising.” The movie focuses on an ad executive, played by actor Richard E. Grant, who experiences an ethical and mid-life crisis. He develops a boil on his neck, which grows into a literal head (a kind of evil twin) and eventually […]
SEO
SEO focused videos, slide presentations, and podcasts recorded at various Search Marketing Expo conferences. To see the full presentation, click on either the screenshot, or the session’s title. SMX Advanced – June 11-12, 2013 – Seattle, WA Slides & Speaker Audio: From Microdata & Schema To Rich Snippets: Markup For The Advanced SEO Get your […]
Google’s Sergey Brin Talking China At TED
At the TED conference in Southern California, host Chris Anderson held an impromptu Q&A with Google cofounder Sergey Brin on Google’s decision to leave China. Anderson started out asking Brin to recount what happened. A presentation about the GhostNet spying network had just concluded, and Brin said Google found they’d been targeted in a similar […]
Google Just Says No To China: Ending Censorship, Due To Gmail Attack
Google has revealed that the Gmail accounts of Chinese human rights activists were targeted last December in a hacking attempt. That, along with other issues, has convinced the company that it will no longer censor results China as the Chinese government wishes. In particular, Google has willingly allowed self-censored its search results since January 27, […]
SearchCap: The Day In Search, July 13, 2009
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing’s Impact: 3 Things Search Marketers Need To Know Bing has made a splash in the media recently – but now that the hype has faded, what will be the real […]
Google’s “Don’t Be Evil” Value, Not As Prominent At Google
Google’s Microsoft Moment by Anil Dash is an excellent write up on how Google might now be perceived as if they are evil, even if they are not. Anil’s piece goes through why this is the case and why it matters to Google. What I found more interesting was Matt Cutts, long time Googler, thoughts […]
Search Biz: Yahoo & AOL, Again?; IAB On Ad Revenues; Debating Google’s Evilness & More
Does anyone want to dance with Yahoo? Well, Bloomberg is reporting that Yahoo is continuing to talk with Time Warner about buying AOL. The report says the two companies have met “in the past few weeks,” and are discussing a plan where AOL’s advertising business would be given to Yahoo in exchange for Time Warner […]
Search Biz: Yahoo-Microsoft Talks Over! Google CEO Downplays iPhone Conflict, Says Google Has No “Evilmeter,” & The Argument Against MSFT CEO Steve Ballmer
Today’s Search Biz is a nearly all Google column. Barry wrote about departures at Yahoo and Ask, which were originally part of today’s roundup. So today’s column is mostly culled from a series of interviews in which Google CEO Eric Schmidt opines about a range of topics, from Android-iPhone competition to whether Google has become […]
SearchCap: The Day In Search, May 1, 2008
Below is what happened in search today, as reported on Search Engine Land and from other places across the web
Google’s CEO Discusses DoubleClick, MicroHoo, Don’t Be Evil, Googlephobia, And Mobile Search
CNBC news anchor Maria Bartiromo interviewed Google CEO Eric Schmidt on Tuesday and discussed a wide range of topics, from MicroHoo to advertising on YouTube, mobile, and Googlephobia. There are no real surprises and nothing especially new (other than the statement about new ad products for YouTube this year). However, it you have time it […]
China Now Number One Internet Market, Surpassing US
The Chinese Internet has surpassed the US in terms of overall users. According to BDA China (reported in USAToday), there are more than 220 million Chinese Internet users (17 percent of the population) compared with 216 in the US (71 percent). This is simply a function of the huge scale of the Chinese market, with […]
SearchCap: The Day In Search, April 18, 2008
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
SearchCap: The Day In Search, April 17, 2008
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
SearchCap: The Day In Search, April 15, 2008
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Google’s VP, Marissa Mayer, On “Don’t Be Evil” Company Motto
Don’t Be Evil or Don’t Lose Value? from The Sydney Morning Herald interviews Google’s vice president, Marissa Mayer, on Google’s famous company motto, “Don’t Be Evil.” In that interview, she explains that the motto “wasn’t like an elected, ordained motto.” She added, “It [the motto] is good PR but really it’s empty because it’s questionable […]
SearchCap: The Day In Search, April 11, 2008
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Open Letter To Google: Do The Right Thing, Divest Yourself Of Performics
At long last, Google owns DoubleClick. In doing so, the company has done something else that many people would have never believed possible. Become an SEO. That’s right — Google’s in the SEO business now, selling services through DoubleClick’s Performics to people who want to rank well on — um — Google. Conflict of interest? […]