SearchCap: Bing Ads Editor Upgraded, Holiday PPC Success Tips & More

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web.

From Search Engine Land:

• Bing Ads Updating Segmentation Reporting: Call For Early Testers
  Oct 5, 2015 by Ginny Marvin

  Access segmentation reporting from the campaigns tables rather than having to dig into the Reports section of the UI.

• The New Customer Journey: Think Local, Act Mobile — October 15 Webcast
  Oct 5, 2015 by Search Engine Land

  Combine location, search and behavior targeting to deliver more relevant mobile ads and offers to consumers on-the-go.

• 3 Experts Share Their Secrets For PPC Success During The Holidays
  Oct 5, 2015 by Frederick Vallaeys

  Columnist Frederick Vallaeys recaps a session from SMX East in which paid search experts give advice for getting the most out of your seasonal SEM campaigns.

• Bing Ads Editor Gets An Update With More Horsepower
  Oct 5, 2015 by Ginny Marvin

  Faster processing speed for accounts of all sizes promised with BAE version 10.9.

• Why Video Ads In Google’s Search Results Are Closer Than Ever
  Oct 5, 2015 by Pauline Jakober

  Though Google has not confirmed it, columnist Pauline Jakober believes there are many signs pointing to a future in which search ads might include video.

• Bing Ads Updates UET Conversion Tracking: Clearer Set-Up, More Features
  Oct 2, 2015 by Ginny Marvin

  The update makes for a more intuitive implementation. Current Universal Event Tracking users should review all feature updates.

Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:

• The New Customer Journey: Think Local, Act Mobile — October 15 Webcast
• A Proposed Protocol For Ethical Ad Blocking
• Ethical Mantra “Don’t Be Evil” Becomes “Do The Right Thing” For New Google Parent
• 3 Key Strategies To Quickly Build An Email List By Blogging
• Twitter Names Jack Dorsey CEO, Pushing To The Future With A Name From Its Past
• Pinterest Extends Buyable Pins To More E-Commerce Platforms & Merchants
• Snapchat Will Charge Brands To Make Their Mark On Your Silly Selfies
• The Ad-Blocking Holiday Diet
• Amazon Announces End Of Text Ads Program Two Months After Its Launch

Search News From Around The Web:

Industry

• Cortana won’t be available on the Xbox One until next year, The Verge

Search Marketing

• Google’s PageSpeed Insights Tool Now Reports on App Interstitials, www.thesempost.com

SEM / Paid Search

• 4 Things Fantasy Football Can Teach You About PPC Management, www.seerinteractive.com
• New AdWords Customer Match Beats Out Facebook Custom Audience Match Rate, www.wordstream.com

Searching

• Answers Before You Search: Knowledge Graph Results Come to Chrome Omnibox, www.iprospect.com
• SiliconBeatApple to Siri: Time to get smarter, www.siliconbeat.com

SEO

• 7 Low-Hanging Fruits that any SEO can Fix, Search Engine Journal
• Being Outranked by a Scraper Site? Google Says it’s Your Problem, Search Engine Watch
• Google Panda & low quality pages, Yoast
• Scraper Or Content Theft Out Ranking You, The Original Source? Google Says Something Is Wrong With Your Site., Search Engine Roundtable