Search and display. One often hears how they work together, but there’s still plenty of skepticism out there, especially in the SEM community, about the value of display advertising. Indeed, during the recession search has prospered (relatively speaking) while display has suffered. But a new study from the Online Publishers Association (OPA) and comScore argues […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Internet Explorer 6 Forces Bing As Default Search Provider It appears that Bing is overriding the default search provider set by users of Internet Explorer 6. Several IE6 users have complained […]
A new study published by graduate students at University of California, Berkeley showed that Google is the leading footprint on the top 100 sites in their study. As you can see from the chart below, Google Analytics was found on 81% of the top 100 sites, while DoubleClick (owned by Google) was in second place, […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Live Search? Kumo? Bing? Put Your Questions To Microsoft’s Dr. Qi Lu At SMX Advanced Dr. Qi Lu, the leader of Microsoft’s search efforts, will be keynoting on day two of […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
YouTube is clearly evolving before our eyes — from a site that was largely about viral, user-generated content (UGC) to a premium content destination that may one day be a viable replacement for cable TV. First the news. Google/YouTube has signed deals with more studios to expand the range of full-length TV and movies content […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Google today is launching a form of behavioral targeting advertising named Interest-Based Advertising. Interest-Based Advertising allows advertisers to deliver ads based on hundreds of interest categories and previous interactions with those users. The beta is opening to select advertisers at first but will be expanded in the upcoming months. Brad Bender, Google’s Product Manager in […]
Google reported better-than-expected earnings this afternoon. Here are the top-level highlights: Google reported revenues of $5.70 billion for the quarter ended December 31, 2008, an increase of 18% compared to the fourth quarter of 2007 and an increase of 3% compared to the third quarter of 2008. GAAP net income for the fourth quarter of […]
Google’s announced they’re closing or ceasing development of a variety of products as part of an already continuing move to keep efforts focused on other products with greater usage. These include an end to video uploads to Google Video, closure of Google Catalog Search, Google Notebook, Dodgeball, the microblogging service Jaiku and the Google Mashup […]
It wasn’t too long ago that YouTube was mostly a haven for the video expressions of teens and young adults; popular clips often showed skateboard crashes, air guitar contests, and bedroom renditions of Numa Numa. But now, as the site continues to grow in popularity, it seems YouTube is finally turning into a serious business […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
In The Trenches is a spotlight of tips, tricks, and news about the tools search engine marketing professionals use to give them a leg up on the competition. Today’s in-depth look: Creating a SEM Super Tool and a contest for search engine marketers: Calling all search geeks: PPC management tool vendor Marin is running an […]
FaberNovel created a slide show titled, “Everything you always wanted to know about Google…But were afraid to ask.” The questions include:
Texas Republican Congressman and Google critic Joe Barton wants more information about the proposed paid-search deal between Google and Yahoo. Dissatisfied with Yahoo’s responses to his questions to date, Barton has asked the US Department of Justice to “thoroughly investigate issues of competition and privacy that Yahoo failed to address fully.” He is concerned about […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Google has long been seeking to diversify its revenue base and ad products to attract more ad dollars and different types of advertisers. There’s a lot more money, for example, in brand advertising than in direct response. The YouTube acquisition was partly about getting more display/brand ad dollars. Google’s DoubleClick acquisition was also about targeting […]
The Association of National Advertisers, a high profile trade group that represents “400 companies with 9,000 brands,” has sent a letter to Assistant US Attorney General Thomas Barnett in which the group objects to the pending Google-Yahoo search advertising deal.
Traditional media is suffering in the current downturn/recession. For example, US print newspaper revenues were down 16 percent in the second quarter, compared with a year ago. Online (and Outdoor) are really the only media segments that are growing or holding their own (maybe TV). However, the Wall Street Journal reported yesterday about a divergence […]
South African online marketing firm Entelligence announced that it had filed a formal complaint with the Competition Commission of South Africa against Google’s South African operation for “abuse of dominance in terms of Section S8(d)(i) of the Competition Act 89 of 1998, which prohibits a firm from ‘requiring or inducing a supplier or customer to […]
During the 2008 Beijing Olympics, NBCOlympics.com is streaming 2,200 hours of exclusive live Olympic video, as well as over 3,000 hours of replays. This content is housed exclusively on the NBC site. Users can search NBCOlympics.com to watch their favorite highlights or catch something they may have missed. But can hungry Olympic video fans find […]
Gary Price alerted us yesterday to Google’s 10-Q filing. There’s lots of stuff in there worth drilling into. The headlines this morning, however, concern Google’s statement that it thinks it’s not going to get full value from its previous $1 billion, 5 percent AOL investment several years ago.
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
The Google Blog announced that Google is improving the content network (aka AdSense) by leveraging the technology they have acquired with DoubleClick. First I’ll discuss the feature and then I will get into the privacy issues.
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
SmartMoney reports that Google has sold off the search marketing division of DoubleClick, Performics, to a French company named Publicis Groupe. When Google purchased DoubleClick, they acquired Performics with it. Google promised to sell off the Performics division, due to the conflict of interest in owning such a company. Today, they sold it to Publicis […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
In a previous article titled New Online Video News Search Study – Is the Business Case Made?, I discussed a DoubleClick Performics study that looked at how consumers interact with online video news, how they use search in the process, and their desire to see more video search results on the mainstream search engines. To […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Yesterday, after Microsoft announced it was buying semantic (or “natural language”) search engine Powerset, reporters asked the question: was this deal motivated by Redmond’s failed run at Yahoo? The two deals are and aren’t related. If the Yahoo acquisition had happened Powerset might not have, but Microsoft didn’t buy Powerset because it failed to buy […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Google has launched a new affiliate network named the Google Affiliate Network. In an effort to consolidate the DoubleClick acquisition, Google created the Google Affiliate Network and has announced the retirement of AdSense Referrals, which is part of Google’s Pay-Per-Action product. Google launched Pay Per Action ads in March of 2007. I saw first signs […]
Earlier today TechCrunch reported that Yahoo and Microsoft were in acquisition talks again. However, Silicon Alley Insider says that’s incorrect and it’s only about search. But that doesn’t make much sense either given the recent rejection of that very proposal by Yahoo, unless the terms now being discussed are substantially different than before. CNBC says […]
Google has launched Google Ad Planner as an invite-only beta. It’s designed to allow advertisers to identify sites with demographics they’re interested in — even sites that aren’t part of Google’s advertising network.
In a bit of irony, Microsoft-owned Avenue A/Razorfish’s search VP Matt Greitzer said that the recently announced Google-Yahoo paid search pact “is going to be good news for advertisers.” Greitzer subsequently qualified (or might have been asked to qualify) his early enthusiasm for the deal by suggesting that it could result in higher prices for […]
Microsoft’s Kevin Johnson is perhaps the main strategist in the company’s battle for online advertising dollars and in some sense driving the future of Microsoft as an entity. Fortune magazine interviews and profiles Johnson. Johnson runs the group that controls the Windows OS and online services, including Live Search.
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.