Topic: DoubleClick

PPC

The Nominees Are In For SEMPO’s 2008 Board Of Directors

Bill Hartzer has the scoop on the 33 individuals who are on the nominee list for SEMPO‘s board of directors of 2008. Thirteen of the nominees will be elected to be on the board of directors for a two-year period. The voting process is internal and will begin on Wednesday, February 6, 2008 at 5 […]

Today Is “Data Privacy Day;” Bush Admin Launches Internet Monitoring Initiative

For most people, today is Monday, January 28. However, today has been designated “Data Privacy Day” in North America and in 27 European countries in conjunction with the International Association of Privacy Professionals. Google’s privacy counsel, Jane Horvath, says the company is joining in an international privacy conference being held at Duke University in Durham, […]

Publicis & Google In Technology, Media-Planning Partnership

Paris-based Publicis Groupe is one of the four largest ad agencies in the world, with a portfolio of subsidiary brands that includes Leo Burnett Worldwide and Saatchi & Saatchi, among many others. In late 2006, the firm also bought online ad agency Digitas. Reuters is reporting that Publicis and Google are “combining their expertise to […]

Google-DoubleClick Drama Moves To European Stage

Much of the discussion and debate in the U.S. over Google’s proposed acquisition of DoubleClick was about the impact of the deal on consumer privacy, even though that wasn’t technically part of the anti-trust analysis before the FTC. Accordingly, the FTC approved the acquisition with one commissioner dissenting largely on privacy grounds. Now, Pamela Jones […]

SEO

Search Year 2007: Search News, In Review

Each month, I compile Search Month — a recap of all the stories that have happened relating to search, categorized by topic. I thought it would be fun to take all the Search Months over the past year and produce this edition of Search Year 2007. It was far more work than I imagined, but […]

What Would A Google Antitrust Breakup Look Like?

How might Google be broken up into various companies? The story below explores the idea, in the guise of a chapter from a fictional book about how a Google break-up might have come about and the results from it. It explores the idea of a Search Engine Reform Act that breaks-up the company, as well […]

Privacy Emerges As Major US, EU Issue In DoubleClick Acquistion Review

Despite the fact that regulators are supposed to scrutinize the potential anti-competitive dimensions of the pending acquisition of DoubleClick by Google, privacy has sneaked into the debate as a major issue on both sides of the Atlantic. It almost threatens to overshadow the antitrust considerations, which are the heart and purpose of the regulatory review […]

Google And DoubleClick: The Saga Continues

The relevant issues swirling around the pending acquisition of DoubleClick by Google are little understood by the public, pundits, and even, it would seem, by Congress and the regulators charged with approving or disapproving the deal. Danny has written at length about the competitive implications of the deal. But privacy concerns have gotten mixed up […]

The Politics & Policy Of The Google-DoubleClick Acquisition

Yesterday, Danny wrote a lengthy piece dispelling some of the myths and misinformation surrounding the pending Google acquisition of DoubleClick. Today CNET has two articles, one on the EU decision to apply more scrutiny to the proposed deal, as we expected, and another on privacy advocates’ concerns about the acquisition and the appropriate legal standards […]

Open Letter To Senators Hatch & Kohl About Google-DoubleClick

Today, US senators Herb Kohl and Orrin Hatch published a letter (PDF) urging the US Federal Trade Commission to carefully consider the proposed Google-DoubleClick deal. Sure, who doesn’t agree with a careful review? But sadly, the letter gets a lot of things wrong, which is alarming coming out of the US Senate. Or perhaps predictable. […]

Top Senators Warn FTC To Review DoubleClick Google Deal Carefully

Senators Urge FTC To Review Google-DoubleClick Deal Closely from SmartMoney reports Senators Herb Kohl (D-Wis.) and Orrin Hatch (R-Utah) have urged the Federal Trade Commission to closely review the details and implications of Google’s proposed acquisition of DoubleClick. In a letter written by the Senators to the FTC, they wrote: The implications of this for […]

European Commission Holds Up Google’s Acquisition Of DoubleClick

EU to probe Google/DoubleClick plan from Reuters reports the European Commission has decided to conduct a four-month review of the Google/DoubleClick deal. European Union said “the Commission’s initial market investigation indicated that the proposed merger would raise competition concerns in the markets for intermediation and ad serving in online advertising.” Google’s CEO, Eric Schmidt, said […]

Report: AOL To Acquire Quigo For $300 Million

There are rumors and reports circulating that AOL is about to add Quigo to its now pretty full roster of online ad networks and technologies, which includes Tacoda, Advertising.com, Third Screen Media, Lightningcast, and AdTech. These entities are the backbone of AOL’s “Platform A” integrated online (and mobile) advertising, er, platform. AOL now claims that […]

Google Sends Speakers To FTC Town Hall Meeting On Behavioral Advertising

Google is attending and sending high-profile representatives to speak at the US FTC’s “town hall” meeting, which starts today, on “behavioral advertising.” The broad phenomenon of behavioral targeting will be under scrutiny as privacy and consumer advocates presumably point out the risks of the practice. On the rewards side will be Google and other Internet […]

Australia Gives Google OK On DoubleClick Deal

Australia regulator clears Google-DoubleClick deal from Reuters reports the Australian competition regulator will allow the Google acquisition of DoubleClick. The commission said on Tuesday that Google and DoubleClick were not close competitors in the ad serving space. Now Google has to hear decisions from Europe and America.

Google Analyst Day Roundup: Search, Ads, Apps, And The Big Dashboard

There are a number of stories this morning recapping aspects of the Google Analyst Day discussions, which were overshadowed to some degree by the Microsoft-Facebook announcement yesterday. While most of it appears to have been a basic overview intended to remind financial analysts and some press about the range of Google’s product offerings and their […]

Microsoft Says Search Ads Will Shift Elsewhere

Microsoft Ad Chief Says Market to Shift From Search from Bloomberg reports Microsoft’s Senior Vice President, Brian McAndrews, as saying that the search ad business will shift towards display ads in the next several years. He said: Search has been a significant driver of growth. In the next several years, it will not be as […]