Google Ads adds IP address and timestamp matching to Customer Match
Google Ads adds IP addresses and timestamps to Customer Match, promising stronger matching and new privacy considerations.
Topic: European Economic Area
Google won’t respect manual actions for site reputation abuse in European Economic Area
Searchers outside of the European Economic Area (EEA), the manual action will apply but not within the EEA.
Google expands financial services ad verification across 24 European markets
Google requires financial advertisers to complete new compliance checks or risk losing the ability to run some EU ads.
Google Ads adds app consent diagnostics to improve privacy performance
Google adds App Consent Insights to Google Ads, giving advertisers clearer visibility into how consent impacts app campaign performance.
Google unveils ‘Partner Match’ for YouTube targeting
Google’s new Partner Match tool will let advertisers target YouTube audiences built from third-party hashed data once it launches.
Microsoft to enforce consent compliance for advertisers
This is for advertisers in the EEA, UK, and Switzerland. Failure to comply by May 5 could disrupt campaign performance and data tracking.
Microsoft revamps advertising tracking, consent features
Microsoft introduces household attribution tracking and consent compliance tools, while pausing certain store traffic measurement features.
6 Google Business Profile questions asked and answered
Get answers to common questions on GBP listing edits, suspensions, address updates, review management and finding support.
Google tightens AdSense consent rules for Swiss users
Advertisers must implement stricter consent management practices or risk losing ad visibility, aligning with EEA and UK standards.
Google tightens EU consent rules for Customer Match ads
The new requirements mandate explicit user consent signals for ad personalization in the European Economic Area.
Google Ad Manager updates give publishers more creative controls
Publishers will be able to disable ad badging disclosures or control where it appears. The Mute This Ad feature will be sunset.
4 ways to check your website’s Google consent mode setup
Stay compliant with Google's consent mode v2 requirements. Here's how to verify your consent configuration across Google Ads, GA4 and more.
Google structured data carousels (beta) clarified for summary pages
Google also added the feature availability for this carousel beta.
TikTok gives users enhanced data control for Digital Markets Act compliance
The app is giving users more say over how their data, such as profile information, is shared with other platforms.
Google unveils major changes to ensure Digital Markets Act compliance
Google announced changes to Search results, screen choices, and consent measures ahead of the DMA's rollout this week.
Google’s new search experiences in the European Economic Area
Due to the DMA, Google has launched new rich results, aggregator units, refinement chips and flight results.
Google Analytics 4 adds new consent mode setting section
Setting up consent mode and ensuring GA4 is receiving consent signals should now be a little bit easier and faster.
Google warns Universal Analytics 360 users must migrate to GA4 ‘urgently’
UA360 users who do not switch to GA4 within the next two weeks risk losing critical advertising capabilities.
Google launching Technical ad delivery support on AdMob inventory
Google AdMob is launching a solution to help publishers ensure their ads follow regulations in the EU and UK.
Meta steps up data privacy measures in Europe amid targeted ad concerns
Facebook and Instagram users will soon start receiving notifications prompting them to make choices regarding the sharing of their data.
Google issues urgent steps for advertisers running campaigns in the EU
Prompt action is needed to preserve ads personalization and measurement within Google Ads, Google Marketing Platform and GA4.
Reminder – Google is updating ad-serving requirements in the UK and Europe
If your campaigns in these regions don't meet the updated criteria, Google may stop serving your ads.
GA4 ramps up Protected Audiences API rollout and adds enhanced conversions
Google Analytics is improving privacy features in anticipation of third-party cookie deprecation next year.
Meta unveils ad-free Facebook and Instagram subscriptions in Europe
A totally ad-free experience will cost users up to €12.99 per month, with Meta planning to roll out additional fees next year.
Microsoft gives unverified advertisers more time
The company will now just pause ads in a few scenarios until Advertiser Identity Verification is completed.
Google launched additional support and troubleshooting for Consent Mode
Advertisers can access their Consent Mode status on the conversion summary page in their Ads account. You'll be able to tell right away whether Consent Mode is properly implemented.
Google unveils a simpler way for European users to reject cookies
After being fined by France, Google unveils Reject All or Accept All buttons for Google search and YouTube visitors.
To comply with GDPR, Google asks publishers to manage user-data consent for ad targeting in EU
Publishers are being asked to manage the consent process on behalf of Google.
EU Goes Public With Google Antitrust Proposals, “Market Test” FAQs
The EU released documents this morning that detail Google’s antitrust settlement proposals and explain the Competition Commission’s position on various aspects of the investigation. First here’s what the EU says Google has proposed: Google offers for a period of 5 years to: (i) – label promoted links to its own specialised search services so that […]
European Google Antitrust Questionnaire Revealed
Last week we reported on two extensive questionnaires being used by the European Commission to gather factual information as part of its antitrust inquiry against Google. Agencies, advertisers, ad networks and publishers are being solicited for their input through these documents. We obtained a copy of what appears to be the shorter questionnaire. In it […]
Google AdWords Allowing Gambling Ads In UK
E-Consultancy reports Google has reintroduced the ability for UK AdWords advertisers to place search ads for gambling. In June 2007, Google placed a ban on all gambling ads in the UK, this decision seems to now have been reversed.