Google appeals the European Commission’s DMA mandate to share search data
Google said sharing this data without sufficient anonymization can lead to privacy issues.
Topic: First Things First
Google says AI Search features send billions of clicks to websites each week
Nick Fox, SVP at Google, said Google continues to send billions of clicks to the web every day and within AI Search it is billions weekly.
Sundar Pichai: Google Search, AI agents, and tools will become one
Google CEO says AI will reshape Search into a task-running system, even as Google insists it will keep linking users to the open web.
Google’s Nick Fox: AI search rewards content that goes deeper
As AI answers simple search queries, Google says you need richer human perspectives AI summaries can’t replace.
Google leaves door open to ads in Gemini
A senior Google executive says the company is "not ruling out" ads in its Gemini AI app — a notable reversal from denials made just months ago.
Google says doing optimization for AI search is ‘the same’ as doing SEO for traditional search
Build great sites, great content, for your users, according to Nick Fox, SVP of Knowledge and Information at Google.
Gemini 3 now used for some queries in AI Mode
This is only live for Google AI Pro & Ultra subscribers in the U.S.
Google AI Mode now available in India
Google's first international expansion of AI Mode goes to India, via Search Labs.
Google Search traffic decline is inevitable, execs say
Google execs believe Search will lose traffic to Gemini or ChatGPT, and urged urgent Gemini monetization, according to an internal document.
Google’s Vidhya Srinivasan to lead Ads & Commerce teams
Vidhya Srinivasan aims to drive the integration of AI innovations into Google’s shopping and payments ecosystem.
Google shakes up leadership, Raghavan becomes Chief Technologist
This reshuffle, announced by CEO Pichai, signals a strategic shift in AI and ads, with head of Search and ads, Prabhakar Raghavan moving to Chief Technologist.
The Big AdWords Update: Enhanced Campaigns Puts The Focus On Mobile
“If we were going to build AdWords today, what would it look like?” That’s the question Google’s Nick Fox, VP of Product Management, and his team began asking last year. The result is AdWords enhanced campaigns, a major update announced today that is designed to simplify campaign management across multiple devices, and to increase adoption […]
Amid Advertiser Complaints, Google Makes Changes To New AdWords Rotation Feature
It looks like the powers-that-be at Google are listening to thoughtful feedback like Matt Van Wagner presented just a few days ago in these pages. The company is making changes to recently-implemented AdWords rotation settings, and also allowing advertisers to opt-out of the auto-optimization altogether. As a reminder, in late April, Google said that a […]
Report: Google To Take On Newspapers with “Circulars” Ads
One of print newspapers’ only advantages these days may be the ability to deliver circulars and coupons. Not anymore. According to a report from Bloomberg News, Google is working with advertisers such as Best Buy and Macy’s to create Web-based circulars, which will be available starting today. The piece quotes Nick Fox, vice president of […]
SMX West 2010 Video: Not Your Father’s AdWords
Not Your Father’s AdWords AdWords: Reliable. Trustworthy. Profitable. Old and stuffy. Now there’s a whole new generation: AdWords video ad, AdWords sitelinks, local AdWords, product AdWords, comparison ads and more. In this session, you’ll learn the pros and cons of each format, how to implement them properly, and how they compliment your existing AdWords campaigns. […]
SearchCap: The Day In Search, November 17, 2009
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: 21 Link Builders Share Advanced Link Building Queries Advanced link building queries, for the link builders who use them extensively, remain a closely guarded secret. It’s easy to understand why. For […]
Google AdWords To Step Up Account Disabling & Improve Communication Process
Back in October I reported on Google mass banning AdWords advertisers, unfortunately then, the feedback from Google on the reason was very limited. Today, I spoke with Nick Fox, Google’s Business Product Management Director for AdWords, about new changes taking place today and tomorrow related to advertiser bans. Starting tonight, Google will begin permanently banning […]
Google Launches Comparison Ads, Starting With Mortgages
Google’s now officially announced “Comparison Ads,” starting with a way for mortgage advertisers to have their products compared against each other but which may expand to other products in the future. “If you’re looking for a mortgage, you really care about a specific offer. You want to know the APR and based on your specific […]
SearchCap: The Day In Search, December 16, 2008
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
AdWords Landing Page Quality Refresher
“Everyone has a plan until they get punched in the mouth.” This gem from heavyweight boxing legend Iron Mike Tyson also applies to AdWords account strategy, especially when starting a new account. Beginning in 2006, some advertisers in the affiliate marketing, Made-for-AdSense, and other spheres have referred to harsh quality score treatment — especially treatment […]
Drill, Baby, Drill: Google Finance Gets Ads; Google News Testing Them
In my Ad Age column last month, I joked about Google taking a “drill, baby, drill” approach in rolling out more ads everywhere on its properties. Now the latest ad reservoir to be tapped: Google Finance, as announced today on the Google Blog. You’ll find a new box as shown above sporting ads on the […]
What Google AdWords Really Changed Last Night
This morning I reported that the “fairer” AdWords quality score changes went live. In that post, I asked you to submit your questions, because I had scheduled a call with Google’s Nick Fox to answer some questions I had over this quality score change. The call is now over and I have some pretty transparent […]
Google Looking At Multiple Previous Queries To Tailor Search Ads
Saul Hansell from the New York Times reported on an interesting discovery that uncovered that Google may look at more than just your previous query to tailor the ads you see on the search page. Now, Google may look back several past queries to tailor your search ads. Yes, this is a major difference – […]
Search Biz: Where’s Eurekster?, Grab Google’s Gazillions?, WiFi “On Steriods,” & Yahoo Readies For Proxy Battle
Google’s recent decision to make its UK keyword bidding policy conform with the US practice of allowing competitors to bid on each other’s brands has drawn ire and threats of legal action. Today brings more such news of potential legal action against Google from a range of travel companies and retailers in the UK.
Google Made 20 “Improvements” To AdWords In Q3 2007
Google bullish on advertising system from the Financial Times reports that Google has made 20 or so improvements to their search ad system in the last quarter. Nick Fox, director of product management in the advertising division, said that in the third quarter of 2006, Google only made 2 or 3 improvements to the AdWords […]
Want That Top Ad Position On Google? The Rules Are About To Change
In the upcoming weeks, Google will be releasing an updated algorithm to determine the ads that are displayed in the top ad spot, above the organic search results. The updated algorithm will continue to use the quality and cost-per-click (CPC) figure but will be slightly tweaked for that top ad position. Instead of using the […]
Google AdWords Adds Quality Score Column & To Improved Quality Algorithm
Google will be adding a quality score column within your AdWords accounts by weeks end. In addition, within the next couple of weeks, Google will be rolling out a significant change to the AdWords quality score algorithm. I had a conversation with Nick Fox, the head of Google’s ad quality team, to review some of […]