The Forrester Blog published a small but interesting study on how you can improve your chances, by 50 times, of showing up at the top of the Google search results. Their tip? Utilize Google’s Universal Search by creating videos. Not only does Forrester share statistics and analysis on how to improve your odds with videos, […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
I’m convinced that it’s human nature to resist accepting and acting on what we know to be true. Take exercise for example. How many times have you heard doctors, and the whole medical community for that matter, proclaim the benefits of exercise, and recommend it as a key component to staying healthy? Yet despite the […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Knowing where key decision-makers go for information and what type of digital media outlets influence their actions can give you a competitive edge in marketing your products, developing content and securing links. Recently, Forrester Research conducted a survey to determine the value of various publications and how key decision-makers were using them. Almost 1700 business-to-business […]
Should marketers avoid paying for prospects who are early in the buying process and not ready to submit personal information or be contacted by a sales person? Should these “tire kickers” be avoided so that marketers can focus their attention on generating more valuable, sales-ready leads? While this approach may seem logical at first, I […]
The neglected part of the local story is about products. Often local search is discussed exclusively in terms of finding service businesses or small businesses in one’s own area. But an equally important, if less obvious, part of the “local search” phenomenon is shopping in the more traditional sense. I’ve written previous Locals Only columns […]
Goodbye, Ask.com. You caught my eye back in 1997 as an unusual meta search engine that asked questions to get answers. By 1998, I counted you alongside Google and Direct Hit as shining examples of what to watch in search. You’d dumped depending on others for search results and started providing answers using your own […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
“Black Friday,” the day after Thanksgiving, is the biggest shopping day of the year for U.S. brick-and-mortar retailers. But, for each Monday after Black Friday, consumer searches spike up on the internet and online retail websites enjoy their highest traffic and associated sales of the year. Search engine use is directly impacting businesses during this […]
This Thursday is the US Thanksgiving holiday, so Friday marks the official start of the holiday shopping season for a large percentage of US consumers. Infamously known as “Black Friday” (for profit potential), many “big box” retailers will open at midnight or in the early morning hours to long lines of consumers hoping to capture […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
TechCrunch first reported (confirmed on CEO Andy Sack’s blog) that local search site Judy’s Book is shutting down and/or looking for a buyer. After struggling to monetize its traffic, the site shifted its business model to emphasize coupons and local deals. The firm had raised over $10 million in two investment rounds. This follows the […]
Often when people discuss local search they’re referring to finding restaurants or plumbers. But the concept of “local search” should include goods and product purchases as well. Whenever I discuss products and retail as part of the definition of local search people are often a little skeptical. Yet again and again studies show that consumers […]
Krillion, a shopping engine that directs people to local stores, has launched its second category, televisions. The site went live in February of this year (with appliances), under the leadership of co-founder and CEO Joel Toledano, former Director of Business Development for Yahoo Search. While the Internet continues to rapidly expand its influence over consumer […]
A close look at recent market studies sheds some light on what’s happening in the world of business-to-business marketing, and provides several interesting insights regarding search marketing. It appears that business marketers’ perceptions are changing and as a result—budgets are starting to shift. Slower Adoption Rates As part of Forrester’s Marketing Effectiveness Survey, conducted in […]
I’m generally suspicious of surveys that say things you’d expect them to say by the company that commissioned them. In this case, ClipBlast — a video search site — sends word of a survey covering frustration with video search. Still, I’ll pass along some stats and the press release, for what they’re worth. The key […]
The Internet is awash in data, so much data in fact that one can find numbers on just about any subject. Yet primary research can be very expensive and cumbersome. There are inexpensive polling tools such as Zoomerang or Survey Monkey, which offer a cost-effective way to survey users. But the methodology doesn’t produce statistically […]