In a recent article in AdAge, Bert DuMars cites Forrester research which found that “only 11% of marketers set aside a specific budget for marketing innovation efforts, and only 9% make marketing innovation a part of every marketer’s budget.” I won’t go into how to secure that budget, as he details some good tips — […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: New To Bing Ads Location Extensions: Directions Links To Maps, Multiple Location Listings, Reporting By Location A couple of new features are coming to Bing Ads location extensions, which launched in […]
Forrester, in its annual report on how consumers found websites during the past year, discovered that 54% of respondents found websites through natural search results in 2012, up from 50% in 2011. Social networks were the second-most preferred discovery resource, with 32% using them in 2012, up from 25% in 2011 and 18% in 2010. […]
Every year, Ad Age ranks the top performing U.S. search marketing agencies based on the previous year’s U.S. and worldwide revenue. This year, the top three agencies held their 2012 report rankings, with iCrossing, 360i and iProspect coming in at No. 1, 2, and 3 on the list of largest U.S. search marketing agencies. 360i […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Why Local Retailers Should Be Using Open Graph Markup Last November, Chris Sherman highlighted the findings of Forrester research in his article, Forrester Rates The Top Large Search Marketing Agencies. As […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: No, That Wasn’t A Panda Update — But One Is Coming We’ve been hearing reports from within the SEO community that a significant Google update happened starting this past Friday throughout […]
Forrester, the large marketing technology analysis organization, has released the final of its quarterly Forrester Wave reports related to search marketing. The first, Forrester Rates The Top Large Search Marketing Agencies, offered an assessment of large, full service (meaning agencies that offer both organic SEO and PPC) and agencies who serve large clients of $1 […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing Advertising To Increase Transparency With “Quality Impact” How valuable would it be to work on improving your paid search keywords’ Quality Score? And which keywords should you focus on first? […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing Offers Own Version Of “Pepsi Challenge” Against Google: “Bing It On” Surely you remember (or have heard about) the now classic “Pepsi Challenge” ad campaign from the 1970s and early […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Launches Knowledge Graph To Provide Answers, Not Just Links Hinted at for months, Google formally launched its “Knowledge Graph” today. The new technology is being used to provide popular facts […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Reports: Google CPCs Continue To Decline And Yahoo/Bing’s Rise While Spend Overall Grows In Q1 By all accounts, paid search spending rose in Q1 2012 as compared to the previous year, […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Does Thanksgiving Logo Early, First Ever One Sharable On Google+ Like last year, Google has launched their Thanksgiving logo a bit before the Thanksgiving holiday. The 2011 Thanksgiving Doodle is […]
This is the fourth and final installment of our Link Building Blueprint series, as a refresher here are the first three posts: Part 1 – A Link Building Blueprint: The Foundation Part 2 – Utility Linking Part 3 – Proven Ways to Use Content to Attract Links Our blueprint has, up to this point, outlined […]
A few days ago, I was looking for a very specific piece of data: the average age of professors in the US. I did a Google search for “average age of us professors” and, after the obligatory and unhelpful Wikipedia result at the top, found some data that was good enough further down the search […]
Solution Centers AdWords Best Practices Series When it comes to AdWords, you want to deliver the right message at the right moment. In this Solution Center, you’ll find whitepapers, checklists, guides and webinars that use Google’s proprietary data to explain how you can maximize your ad relevance and increase ROI with AdWords. Bookmark it for […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Forrester Research Publishes 1st Report On Enterprise SEO Automation Tools Today, Forrester Research unveiled a 6- page report on the utility of SEO automation tools for use in larger enterprises. Six […]
Today, Forrester Research unveiled a 6- page report on the utility of SEO automation tools for use in larger enterprises. Six vendors were covered in the landscape report, including Altruik, BrightEdge, Conductor, Covario, SEOmoz PRO, and Yield Software. The report mainly covers key issues in scaling automation across larger enterprises, integration of IT services and […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google’s “Gold Standard” Search Results Take Big Hit In New York Times Story The New York Times has a great, detailed story out today about a merchant with an unusual marketing […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Changes AdWords Agency Service Model This week, Google AdWords sent out emails to some of their agency customers detailing a change that will be happening in their AdWords support model. […]
Many marketers continue to think that the mobile internet is still too small to be worth attention. Indeed, on a global basis the mobile web represents less than 5 percent of all internet traffic, according to StatCounter. (See Royal Pingdom on usage in specific regions.) Two months ago Forrester Research issued a report dismissing location-based […]
The Pew Internet Project published findings from a recent survey about usage of “location-based services” (LBS). According to the Pew data, 7 percent of mobile Internet users are on location-based services and 4 percent of all internet-using adults “use a service such as Foursquare or Gowalla that allows them to share their location with friends […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Will Your Inhouse Social Program Win Awards? Recently I decided to delve deeper into social media than I ever have. Trying to wrap my head around the actual value behind social, […]
Google’s recent announcement that search spend growth rates are slowing represents that search marketing as we all know (and love) it is changing. Advertisers still use search engines to market much the same way they did five years ago. But as consumer behavior expands to include searching through apps or communities or via non-PC devices, […]
There can be no doubt that social marketing has been the hot topic for the last few years, but many marketers still have reservations about seriously investing in the space. Whilst many of the reasons for such reticence can be quickly brushed off (it’s just for kids, it’s a fad, etc…) some deserve more attention. […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: SearchWeek: May 3, 2010 Search Week is an exclusive weekly newsletter for Search Engine Land premium members that recaps stories covered on Search Engine Land over the past week. Below are […]
Recent research reports that eighty percent of all product searches begin online, whether the product is to be purchased online or in-store. The web influenced $937 billion in U.S. store sales in 2009 and projected to reach $1.3 trillion by 2013, or about one-third of total retail sales, according to Forrester Research. With more activity […]
What’s search engine marketing? If you ask Wikipedia, it’s currently defined as the act of buying listings on search engines. That’s not how SEM started out being defined. It’s still not how I define it, though that might change, as my Does SEM = SEO + CPC Still Add Up? article explains. But in this […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Is Facebook Becoming More Important Than Google? That intentionally “inflammatory” headline is inspired by an article that appeared in the San Francisco Chronicle yesterday, “Facebook directs more online users than Google.” […]
This article is part of a series, a review of the 2000 decade and search developments. Below, major events from the year 2001 in consumer search. For the complete series, see the introduction, The Google Decade: Search In Review, 2000 To 2009. Search Marketing Gets Respect For me, the biggest story of 2001 was the […]
From Search Engine Land: Google Adds More Answers & Info To Search Results Google has announced a pair of changes to its search results pages that make its search results pages more informational and give searchers information they’re looking for without having to click away from Google.com. […] comScore: US Has Most Searches; China Slowest […]
A new year offers new opportunities for local search providers and small business customers to reevaluate their advertising strategies to reflect the latest consumer usage trends and economic realities. On December 31st, Yellow Pages directory publisher Idearc emerged from bankruptcy with a new name, SuperMedia, and a fresh understanding that new initiatives in the online […]
Here we are, starting the second full week of 2010. Chances are good that you’ve already made your own marketing resolutions for the new year, or perhaps penned your own set of predictions for what 2010 will mean to online marketers. If so, you’re not alone; there’s been a lot of thinking about the new […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing Logo The Worst Identity of 2009, According To Brand New Under Consideration’s Brand New devision posted their best and worst identities of 2009. Guess who made the top of the […]
I took a lot of notes at SMX Toronto earlier this year and posted them in this column as Golden Nuggets From SMX Search Analytics. Looking back at them now, the evidence undeniably reinforces my memory of how much I learned, and I’m glad to say that three days at SMX East this week was […]
I’ve come across some cool tools to use in your link building efforts and have a handful of discounts I wanted to share so let’s get right to it! Groundswell profile tool All link building tactics have one thing in common—they need relevant pages to secure the links from. Notice I didn’t say “authority pages” […]
With more products, features and prices available in comparison to physical stores, the sheer time and transportation savings are making the Web an increasingly preferred shopping venue. In fact, according to the latest Forrester research, online shopping is growing five times faster than brick and mortar stores, with a projected growth of 14 percent by […]
Search marketers are pretty good at claiming credit for online sales, and they’re getting better at measuring phone sales as well. However, there’s a huge amount of activity in brick-and-mortar stores, in terms of walk-in sales in the offline world, which is not properly attributed to online search. How can we get some of the […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
In a “what’s wrong with this picture?” moment, AdWeek reports that Forrester Research has concluded that Google, for lack of user loyalty, is vulnerable to being dethroned and that another “Google Killer” may be lurking just around the corner. First the caveats and then the criticism of these findings and their implications. All of my […]
The Forrester Blog published a small but interesting study on how you can improve your chances, by 50 times, of showing up at the top of the Google search results. Their tip? Utilize Google’s Universal Search by creating videos. Not only does Forrester share statistics and analysis on how to improve your odds with videos, […]