The Data Doppelgänger problem
AI agents, shared signals and fragmented identities are distorting marketing intelligence. Most brands do not know who is really acting.
Topic: Fraud prevention and detection
Unmasking affiliate fraud: Protecting growth in 2026
Learn the most common types of affiliate marketing fraud and how modern tools help brands protect growth, reputation, and spend through smarter affiliate fraud detection strategies.
Google tightens verification for lawyers in Local Services Ads
Google's new ID verification requirement for lawyers using LSAs aims to combat fraud but may pose challenges for some businesses.
Google expands financial services verification policy to Australia, Singapore, Taiwan
Results from last year's test in the UK market showed a promising decline in scam-related Google Ads
Google may require double verification for some business profiles
Google updated its help documents to say that it may require you to verify your business with an additional method.
Google Business Profiles sets waiting period for new owners and managers
Newly granted users now must wait 7 days before they can manage all the features of the profile.
Microsoft Advertising blocks 1.6 billion ads while dealing with the pandemic, says annual ad quality review
Microsoft says it is committed to keeping the ads in Microsoft Bing fair and in compliance with its ad policies.
Google to record some calls from ads for quality assurance
The program is aimed at bringing spam and fraud detection to call ads.
PRWeb Claims Percent Of Releases Put On Editorial Hold Doubled Since Updating Policies & Software
Last November, a fraudulent release claiming Google was acquiring Wifi provider ICOA was circulated by the popular release distribution service PRWeb, exposing a number of loopholes in their verification and editorial processes. Our own Danny Sullivan published a comprehensive story explaining how such releases find their way through PRWeb’s system. After posting a statement on the […]
Solving “Local” Challenges: Combating Bulk Calls
If you a) believe in the power of search—as a technology, as a consumer experience and as a business model, and b) believe in the economic promise of the “local” opportunity, then you need to commit to a simple axiom: the ultimate destiny of a local search is a phone call.