Google Broad Core Algorithm Updates: Everything you need to know
What is a broad core algorithm update? Learn the complete history of Google's core updates, what they are, and what's important for SEO.
Topic: Gary Illyes
Google on Penguin algorithm; aims to ignore spammy links but can lead to distrusting your site
Maybe it is best to avoid link building and build a site that naturally gains links?
Do you follow the Google guidelines?; Wednesday’s daily brief
Also, Target impression share in Microsoft Advertising grows.
Did Google admit it uses click data for search? Not really.; Friday’s daily brief
And, you’re no longer allowed more than one ClaimReview element per page.
Google’s universal search results bid for placement and may be influenced by clicks
In the Search Off The Record podcast, Gary Illyes of Google described how Google ranks news, images, videos and other indexes within the main search results.
The Google link spam update is rolling out; Wednesday’s daily brief
And, the review stars are back in Google Search results.
Google fixing two search bugs; review snippets and soft 404 detection
These bugs lead to some pages being removed from the Google search results or the stars being removed from the Google search results.
Why did Google rank this site? Well, now they’ll tell you; Friday’s daily brief
Plus, how long does your site need to keep redirects?
Google will pass permanent signals with a redirect after a year
If you have a redirect live for a year, you can then remove the redirect and Google will continue to pass the signals from the origin URL to the destination URL.
Are all the Google algorithm updates too much to handle?; Wednesday’s daily brief
Also, Google talks about search rankings and spam prevention.
Google on how it ranks search results and prevents obvious spam
Don't focus on one or two specific signals, make your site is better overall says Google.
So Google gave you another year to prepare for the Cookiegeddon. Now what?; Thursday’s daily brief
And, 51% of local marketers say their business will hire more SEO staff this year.
Google page experience update rolls out just as core update finishes; Wednesday’s daily brief
Plus, Google Search Console Insights report is now open to all
Optimize your email campaigns with the updated Email Marketing Periodic Table; Tuesday’s daily brief
Plus, why you shouldn’t let your employees choose their WFH days.
The Google product reviews update was a big one; Friday’s daily brief
Plus, Google Ads insights page, CLS metric changes and possible soft 404 bugs.
The big Google zero click debate; who is right?; Friday’s daily brief
Also we covered new Search Console features, Google Ads types and Microsoft Ads controls.
Google adds familiar face as Ads Product Liaison; Wednesday’s daily brief
Plus, advice from European PPC pros on how to navigate Maryland’s new ads tax
A few pointers from the pros during SMX Report; Wednesday’s daily brief
Plus, Google extends deadline for Partner Program requirements and Yelp releases new features to address new consumer behaviors.
Bans lifted, ad outages, feature releases, and more CWV; Tuesday’s daily brief
Plus, how has your martech stack changed with COVID--a survey
Passage based rankings, core web vitals and responsive search ads; Friday’s daily brief
I hope you like SEO rants...
Google might have to subsidize journalism, but not like this…; Wednesday’s daily brief
Plus, Microsoft is replacing CPC with eCPC by the end of April.
YouTube remains dominant source of video in top Google ranking positions
Study found 83% of videos in search results carousel come from YouTube.
Voice SEO: Different tactics required for Google Assistant, Siri and Alexa
Study by SEMrush found only 1% overlap in answers to the same voice queries across platforms.
Google Search bug caused by issue with its ‘indexing systems’
Google said it was an issue with indexing that caused Monday's really weird search results.
Google updated guidelines to say spam reports are not for manual actions
Google only uses spam reports to improve its spam prevention algorithms.
Google’s ‘Interesting finds’ SERP feature: The ‘interesting’ reason why mobile organic search traffic remained strong while desktop dropped
The “Interesting finds” module in mobile search results is tough to track, but could be driving a lot of search traffic to your site so use these tips to better understand how it's impacting your site.
Google’s new treatment of nofollow links has arrived
Here’s what you need to be aware of as Google begins viewing nofollow links as a hint for crawling and indexing.
A deep dive into BERT: How BERT launched a rocket into natural language understanding
Get the full backstory of the algorithm's evolution and how BERT has improved human language understanding for machines.
Meta robots nofollow gets the hint treatment too
Robots won’t support the new UGC and sponsored link attributes, says Google’s Gary Illyes.
Google posts draft to formalize Robots Exclusion Protocol Specification
Google open sources its robots.txt parser as part of this announcement.
Early data around the Google June 2019 core update shows some winners, losers
This Google update that began rolling out on Monday seems like it was pretty big and the scary part, it isn't done rolling out yet.
Google’s indexing issue is now resolved – new content being indexed
Google has fixed the issue with getting new and fresh content into their index.
Google confirms AJAX (i.e. XHR) calls consume crawl budget
One more thing to look at if you need to optimize your crawl budget for the most efficient Googlebot crawl of your pages.
Patent suggests how CTR, time on page could be used in search rankings (if Google did that sort of thing)
But no, this doesn't confirm Google is using engagement metrics in rankings.
Google’s CTR answer just what you’d expect, and this is why SEOs go bananas
Google has finally sent us an official statement about our question if Google use click through rate for rankings. Sadly the statement will lead to even more confusion and debate.
Google doc rekindles myth that click-through rate affects rankings
Despite repeatedly saying they do not use click data for search ranking purposes, a fresh document triggers confusion around the topic again.
SearchCap: Bing Ads targets, Google AMA & Google Maps AR
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Is Google Maps what augmented reality has been waiting for?Feb 11, 2019 by Greg Sterling AR walking directions could be a breakthrough application for the industry. Bing Ads multiple language targeting: […]
How Google will shift resources to media search and other tidbits from Gary Illyes’ AMA on Reddit
The Google webmaster trends analyst also touched on topics like the possibility of an Indexing API, whether internal over-linking penalties exist and how the clustering of duplicate pages works.
Search in Pics: Google Home mini golf, Googlers visit North Korea & dogs in ball pits at Google
In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Here is a photo from Gary Illyes of Google of the DMZ in North and South […]
SearchCap: Twitter in Google search, PPC ad scripts & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Customer Data Strategies & Identity Resolution: Best PracticesApr 16, 2018 by Digital Marketing Depot When it comes to customer data, fundamentals matter. If you don’t know who your customers are, you […]