How to create shareable, link-worthy content in the AI era
Tips for earning high-quality backlinks by creating valuable content that attracts natural links from authoritative sites.
Topic: Gary Illyes
WordPress 6.5 gains lastmod date for sitemaps files
Google and Bing both encourage sites to include accurate lastmod dates within sitemap files.
Manual link building is more important than ever in 2024
Google is coming for sites that engage in spammy practices. Learn how manual link building could be the answer to reclaiming the SERPs.
Does HTML structure matter for SEO?
HTML structure matters for SEO, but not in the ways most might think. Read on to uncover the real role of HTML for SEO.
7 signs links aren’t dead: Why to plan for them in 2024
Which side of the backlink debate are you on? Consider these seven reasons to keep charging forward with link acquisition.
Googlebot crawl rate tool is now gone
You can no longer set your desired crawl rate within Google Search Console.
SEO year in review 2023: The year of generative AI
It was one of the biggest years of change in search and SEO history. A recap of Google SGE, ranking revelations, Bing Chat and more.
How Google Search and ranking works, according to Google’s Pandu Nayak
Learn how indexing, algorithms, deep learning systems, human raters, click and query data, and more shape Google's Search results.
Googlebot crawl rate tool in Search Console is going away
The tool is going away on January 8, 2024 because Google says it is no longer useful.
9 ways to stay on top of the latest SEO trends
Enhance your SEO expertise with these reliable methods for staying updated on industry news and best practices.
Reassessing the role of links in SEO: What data tells us
Is your SEO strategy too focused on backlinks? Here's what the data reveals about the relationship between links and search rankings today.
Top link-building insights heading into 2024
Optimize your link-earning strategy for better rankings in the new year.
Analysis: FAQ rich results show on 17% of Google SERPs, down from 54%
FAQs rich results mostly only show for well-known, authoritative websites – but it's still possible to earn them.
Links are not a top 3 Google Search ranking factor, says Gary Illyes
Google's Gary Illyes said people overestimate the importance of links, saying they haven't been a top 3 ranking factor for some time.
Former Googler: Google ‘using clicks in rankings’
Does this mean clicks are a direct ranking factor? No. In fact, BERT and MUM are making user data less important.
AMA with Google’s Gary Illyes: 15 quick SEO takeaways
Google's Gary Illyes on ranking signals, AI content, voice data in GSC, Core Web Vitals, the importance of links and much more.
Google’s helpful content update did not yet target hosted third-party content
Gary Illyes from Google said this was just a change made to the documentation and was not implemented in its algorithms yet.
Google: Expect more simplification of Search results
The removal of SERP features like HowTo and FAQ rich results are a trend SEOs should watch, according to Google's Gary Illyes.
The case against Moz’s Domain Authority
Despite the metric's popularity, Domain Authority scores should never be a KPI in your SEO reports. Here's why.
Improving or removing content for SEO: How to do it the right way
Here's a step-by-step process for determining whether you should improve or remove older content – and how to do it.
Google warns against content pruning as CNET deletes thousands of pages
Google says deleting old content just because it's old isn't beneficial for SEO. However, pruning content can be helpful – when done right.
How relying on LLMs can lead to SEO disaster
Here's why SEO pros should be careful when incorporating large language models in SEO campaigns and what you can do instead.
Authority management: A new discipline in the era of SGE and E-E-A-T
The recent changes in SEO call for a new set of tasks, skills and roles. Here's a new potential marketing discipline to consider.
Google now treats .ai domains as generic top-level domains
That means that Google won't default .ai domains as being geo-specific to Anguilla.
Google launches a new crawler named GoogleOther
This crawler is similar to Googlebot, but it will be used internally by Google teams to crawl the public web.
This day in search marketing history: March 23
March 2022 product reviews update launches, plus: PPC salaries, Google Panda 3.4, Yahoo Search Direct and more.
How to demonstrate E-E-A-T in AI-generated content
The concept of E-E-A-T, Google's template for search quality, can help us assess and improve the quality of AI-generated content.
How should SEO change in the new AI age?
SEO is evolving as it always has, maybe a little faster lately. Learn to leverage AI appropriately, and you can stay ahead of the game.
This day in search marketing history: March 9
Google's Fred update, plus: people also ask, personalization, Google puts bad merchants on notice and more.
This day in search marketing history: March 5
Google confirms Vince Update, plus: mobile-first indexing, webspam, Google adds page load time to Quality Score algorithm and more.
Google warns against using 403 or 404 status codes for Googlebot crawl rate limiting
Instead, Google recommends you use Google Search Console's crawl rate feature.
This day in search marketing history: February 11
Yahoo officially rejects Microsoft, plus: passage ranking goes live, Google's SEO consulting services, Google Japan's link penalty and more.
This day in search marketing history: January 28
Featured snippets introduced, plus: Hamlet Batista passes away, Google buys DeepMind, Google ad labeling and more.
This day in search marketing history: January 18
Google's SOPA/PIPA prorest, plus: URL changes, Google core algorithm updates, AdWords mobile targeting, stop words and more.
This day in search marketing history: January 16
Google explains crawl budget, plus: website outages and blackouts the right way, Google doing 1 trillion searches, and more.
5 times you’ll need an expert SEO in 2023
If you don’t enlist the help of a true professional for these five scenarios, you are risking rankings, traffic and revenue in 2023.
Why and how to delete content in bulk for SEO
Deleting content, as part of a larger strategy to improve content quality and increase topical authority, makes sense. Here's proof.
Google removing support for some video and image sitemap extension tags
These sitemap extension tags are being deprecated on August 6, 2022.
Google doesn’t want your AI-generated SEO spam content
Filed under 'not new, but a good reminder': AI-generated content is 'spam' and is against Google's Webmaster Guidelines.
14 ways Google may evaluate E-A-T
Learn about some potential signals Google may be using to gauge whether your content and brand has strong E-A-T.