Why entity search is necessary for SEO success
Keywords are foundational, but entities may be the future. At SMX Next, a panel of SEO experts shows how marketers can optimize their content for entity search.
Topic: George Washington
SearchCap: Google Guidelines, Yahoo Redesign & Local SEO
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Updates The General Guidelines Section Of Their Webmaster GuidelinesJan 28, 2016 by Barry Schwartz Google has made significant changes to the content on their Webmaster Guidelines documentation. Yahoo Redesigns Home […]
Bing Discovers Searches Made During July 4th Holiday Week Same As Any Other Day
What were Bing users searching for leading up to this July 4th holiday? It appears the same as any other day. Based on Bing’s search records from earlier this week, celebrities remained more popular than American historical figures and Independence Day topics. After reviewing search logs, Bing found that: More searches were performed for Kanye […]
Google Implements ‘Orion’ Technology, Improves Search Refinements & Adds Longer Snippets
Google is announcing two changes to search results this morning. The first involves the use of longer “snippets” (text extracts containing the keywords) when users input queries of three words or more. The objective is to provide more context to help the user determine if the site is worth visiting. Many search engines have attempted […]
Obama Is “Failure” At Google & “Miserable Failure” At Yahoo
I told you so. Or I told anyone who cared. I even tried to reach the Obama administration in four or five different ways. Do a search on Yahoo right now for miserable failure, and you’ll find President Barack Obama’s page ranking either in the top spot or the second spot. Given a redirect that […]
Despite Inauguration, Google & Others Still Think It’s President Bush, Not President Obama
President Barack Obama took office officially today plus launched a new White House web site as part of his transition. But the major search engines have yet to catch up with the power change. Google still lists President George W. Bush as being in power, sort of: The screenshot above shows what you get in […]
Bush: Fix Your “Miserable Failure” Googlebomb Legacy Before Obama Takes Office
Few realize that outgoing US president George W. Bush has left behind a unique legacy for future presidents, including Barack Obama — that they are all condemned to rank tops for a search on “miserable failure” in major search engines. It’s my hope that Bush will correct this before leaving office, or that Obama will […]
Google’s Knol Launches: Like Wikipedia, With Moderation
After six months of testing, Google has formally rolled out Knol, a service designed to let people create pages of knowledge on any topic they choose. While Google says Knol is not designed to compete with Wikipedia — and there are good arguments to back this up — I still think the easiest way to […]
Saddam Hussein, Britney Spears, Harry Potter, & Recycling In Yahoo 2007 Top Trends
What do Saddam Hussein, Britney Spears, Harry Potter, and recycling all have to do with each other? They all made the Top Trends in Yahoo Search in 2007 list. The top news story search in 2007 was Saddam Hussein; the top environmental search was recycling, the top troubled stars search was Britney Spears; the top […]
George Washington Did What According To Wikipedia???
Many have joked about how Wikipedia seems to rank at the top of practically any Google search that you do. Often, that’s a good thing, as Wikipedia has lots of great information. But a search on george washington today shows a downside. Someone edited the start of the Wikipedia entry about the first US president […]
Google Kills Bush’s Miserable Failure Search & Other Google Bombs
Google has finally defused the “Google Bomb” that has returned US President George W. Bush at the top of its results in a search on miserable failure. The move wasn’t a post-State Of The Union Address gift for Bush. Instead, it’s part of an overall algorithm change designed to stop such mass link pranks from […]